本文選題：報(bào)紙 + 新聞標(biāo)題��； 參考：《東北師范大學(xué)》2011年碩士論文

【摘要】：報(bào)紙作為一種傳統(tǒng)的紙質(zhì)媒體從誕生到現(xiàn)在已經(jīng)有一個(gè)多世紀(jì)了。隨著社會(huì)經(jīng)濟(jì)、文化的發(fā)展,人類(lèi)生活節(jié)奏的加快,網(wǎng)絡(luò)媒體迅速占有市場(chǎng),報(bào)紙的地位和吸引程度明顯發(fā)生著動(dòng)搖,人類(lèi)走進(jìn)視覺(jué)時(shí)代。報(bào)紙新聞標(biāo)題是報(bào)紙唯一一個(gè)可以在瞬間吸引受眾的部分,因此,在這種惡劣的外部競(jìng)爭(zhēng)的情況下,如何制作受眾愿意讀的新聞標(biāo)題成為了最重要的問(wèn)題。 這篇論文主要集中了新世紀(jì)十年來(lái)報(bào)紙新聞標(biāo)題的具體實(shí)例,以期根據(jù)這些實(shí)證的研究,發(fā)現(xiàn)和總結(jié)新世紀(jì)以來(lái)的十年間,報(bào)紙新聞標(biāo)題對(duì)傳統(tǒng)標(biāo)題在形式上的突破。研究過(guò)程中發(fā)現(xiàn)當(dāng)下的報(bào)紙?jiān)絹?lái)越注重視覺(jué)效果的展示,比如說(shuō)將新聞標(biāo)題變長(zhǎng),變厚,字體更大更加突出;報(bào)紙的頭版“封面化”的趨勢(shì)越來(lái)越明顯;在造題的同時(shí)很注重對(duì)網(wǎng)絡(luò)標(biāo)題的借鑒等等。而且還根據(jù)實(shí)例對(duì)新聞標(biāo)題的制作趨勢(shì)以及受眾接收效果進(jìn)行了分析。 結(jié)論部分主要是通過(guò)以這十年來(lái)新聞標(biāo)題的突破與創(chuàng)新的研究,來(lái)預(yù)測(cè)今后的新聞標(biāo)題甚至是報(bào)紙的幾個(gè)走向。如與紙質(zhì)媒介與電子媒介的結(jié)合,可以打造出結(jié)合了聲、畫(huà)、觸摸相結(jié)合的多媒體報(bào)紙,報(bào)紙的新聞標(biāo)題應(yīng)該與版面承擔(dān)共同的吸引受眾走進(jìn)來(lái)閱讀的功能,而最主要的還是報(bào)紙的新聞標(biāo)題將會(huì)更加賞心悅目,以方便讀者的瀏覽。
[Abstract]:As a traditional paper media, newspapers have been around for more than a century. With the development of social economy and culture, the quickening of the pace of human life, the network media occupy the market rapidly, the position and attraction degree of newspaper are obviously vacillating, and the human has entered the visual age. Newspaper headlines are the only part of a newspaper that can attract an audience in an instant. Therefore, under such a bad external competition, how to make news headlines that the audience is willing to read has become the most important issue. This paper focuses on the concrete examples of newspaper headlines in the past ten years in the new century in order to find and sum up the breakthrough in the form of traditional headlines in the past ten years since the new century. In the course of the research, it is found that newspapers pay more and more attention to the display of visual effects, for example, the headlines become longer and thicker, the fonts are bigger and more prominent, and the trend of front page "cover" becomes more and more obvious. In the creation of problems at the same time pay attention to the use of network titles, and so on. It also analyzes the trend of news headline production and the effect of audience receiving according to the examples. The conclusion is mainly based on the breakthrough and innovation of news headlines in the past ten years to predict the future trends of news headlines and even newspapers. If combined with the paper media and the electronic media, we can create a multimedia newspaper that combines sound, painting and touch. The news headlines of the newspaper should share with the layout the function of attracting the audience to come in and read. And most of all, newspaper headlines will be more enjoyable for readers to browse.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：G213

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本文編號(hào)：1869979