本文選題：作家進(jìn)校園 + 圖書整體行銷��； 參考：《出版廣角》2015年09期

【摘要】："作家進(jìn)校園"活動不僅是一項(xiàng)重要的圖書營銷手段,也在引導(dǎo)學(xué)生閱讀、建立書香校園中發(fā)揮了卓越的作用,但這項(xiàng)活動現(xiàn)在也面臨諸多問題亟待解決。只有堅(jiān)持"公益為先導(dǎo)、營銷做跟進(jìn)"的原則,走精品工程之路,并不斷創(chuàng)新形式、程序和內(nèi)容,才能使這項(xiàng)活動科學(xué)、健康和可持續(xù)地發(fā)展。
[Abstract]:"Writers into the Campus" is not only an important means of book marketing, but also plays an outstanding role in guiding students to read and building a book-fragrant campus. However, this activity also faces many problems to be solved. Only by adhering to the principle of "commonweal as the guide, marketing as the follower", taking the road of high-quality engineering and constantly innovating the form, procedure and content, can we make this activity develop scientifically, healthily and sustainably.
【作者單位】： 江蘇少年兒童出版社;
【分類號】：G239.2
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本文編號：1859674