本文選題：期刊編輯 + 策劃能力��； 參考：《廣西大學(xué)》2012年碩士論文

【摘要】：一直以來(lái),期刊的經(jīng)營(yíng)狀況被更多地從期刊的定位和經(jīng)營(yíng)資源來(lái)審視,但實(shí)際上,期刊編輯的策劃能力卻成為制約期刊發(fā)展的一個(gè)重要因素。筆者有著多年的媒體從業(yè)經(jīng)驗(yàn),試圖通過(guò)研究期刊編輯的策劃能力,對(duì)提升期刊編輯策劃能力和策劃水平提出建議。 本研究認(rèn)為期刊編輯策劃能力是一種綜合性的能力,即期刊編輯能運(yùn)用創(chuàng)造性思維對(duì)期刊選題、組稿、欄目設(shè)計(jì)和撰寫稿件等進(jìn)行運(yùn)作的能力。 本研究從以上定義出發(fā),廣泛查閱相關(guān)文獻(xiàn)資料,在訪談和開(kāi)放式問(wèn)卷基礎(chǔ)上收集相關(guān)條目編制問(wèn)卷,通過(guò)隨機(jī)抽樣方式,對(duì)媒體從業(yè)人員和相關(guān)專家進(jìn)行了問(wèn)卷調(diào)查,運(yùn)用探索性因素分析和驗(yàn)證性因素分析對(duì)期刊編輯策劃能力的因素結(jié)構(gòu)進(jìn)行探討,構(gòu)建了期刊編輯策劃能力模型,并在此基礎(chǔ)上探討了該模型的應(yīng)用問(wèn)題。 研究得到以下結(jié)論： 1.期刊編輯策劃能力調(diào)查問(wèn)卷具有良好的信度和效度： 2.期刊編輯策劃能力呈現(xiàn)出清晰的四因素結(jié)構(gòu),包括信息處理、策劃心理、道德品質(zhì)和業(yè)務(wù)能力；且這四個(gè)因素之間具有較好的相關(guān)性,能反映同一主題； 3.期刊編輯策劃能力模型可以運(yùn)用于期刊編輯的招聘和甄選、培訓(xùn)與開(kāi)發(fā)等方面； 4.要提高期刊編輯策劃能力,可以從個(gè)人學(xué)習(xí)和組織培訓(xùn)兩方面入手。
[Abstract]:For a long time, the operating status of periodicals has been examined more from the positioning of periodicals and management resources. But in fact, the planning ability of periodical editors has become an important factor restricting the development of periodicals. The author has many years of experience in the media industry, trying to improve the planning ability of Periodical editors by studying the planning ability of periodical editing and editing. Suggestions are made on the level of planning.
This study holds that the editorial planning ability of the periodical is a comprehensive ability, that is, the editorial ability of periodical editors can operate with creative thinking on the topic selection, composition, column design and writing of manuscripts.
Based on the above definition, this study extensively consults the relevant literature, collects related items on the basis of interviews and open questionnaires, and surveys the media practitioners and related experts by random sampling, and uses exploratory factor analysis and empirical factors to analyze the factors of editing and planning of periodical editors. This paper discusses the structure of periodical editing and planning capability, and discusses the application of the model.
The following conclusions are obtained:
1. the questionnaire of journal editing ability has good reliability and validity.
2. the editing and planning ability of periodicals presents a clear four factor structure, including information processing, planning psychology, moral quality and business ability, and the four factors have good correlation and can reflect the same topic.
3. the model of periodical editing and planning ability can be applied to the recruitment and selection, training and development of journal editors.
4., in order to improve the editing ability of periodical editors, we can start from two aspects of individual learning and organization training.

【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G232

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本文編號(hào)：1849895