本文選題：綠色出版 + 傳統(tǒng)出版��； 參考：《西南大學(xué)》2014年碩士論文

【摘要】：近期,綠色出版這個頗為新潮的學(xué)術(shù)詞匯頻現(xiàn)于報紙,雜志,網(wǎng)絡(luò)等媒體頭版,各類出版產(chǎn)業(yè)的專家學(xué)者紛紛闡述自己所理解綠色出版的本質(zhì)概括與維度詮釋。然而大多數(shù)的解釋都只是從生態(tài)環(huán)保的維度進(jìn)行解讀：傳統(tǒng)出版產(chǎn)業(yè)的整個出版路徑嚴(yán)重?fù)p害了自然環(huán)境的可持續(xù)發(fā)展,阻礙了出版產(chǎn)業(yè)的可持續(xù)發(fā)展。傳統(tǒng)出版產(chǎn)業(yè)的自身局限,困阻出版產(chǎn)業(yè)鏈的革新發(fā)展,伴隨科學(xué)技術(shù)的迅猛發(fā)展,數(shù)字出版儼然成為綠色出版的一部分,甚至有成為全部的可能。本文將重新梳理現(xiàn)有對綠色出版所下定義,整合提煉出精準(zhǔn)的本質(zhì)內(nèi)涵,將深度探究我國出版的發(fā)展軌跡。 出版產(chǎn)業(yè)作為文化傳承的載體,年代久遠(yuǎn)。而綠色出版作為綠色傳播中的一種重要形式,確稍顯年輕。社會文化的發(fā)展前進(jìn),早已從簡單的物質(zhì)需求,上升到貧瘠的精神需求,而綠色傳播作為傳播學(xué)中的后起之秀處處在展示其更廣博的范疇。綠色傳播的本質(zhì)內(nèi)涵是維護(hù)人類的精神文化,將人類的傳播活動朝著可持續(xù)發(fā)展的步伐前進(jìn)。此外本文也致力于研究綠色出版在出版產(chǎn)業(yè)中本質(zhì)定義與實施意義,結(jié)合現(xiàn)今出版產(chǎn)業(yè)發(fā)展的實際路徑,結(jié)合綠色傳播的相關(guān)知識分析研究,力求從多個維度來研究中國綠色出版發(fā)展的路徑,從而呈現(xiàn)出當(dāng)前中國出版產(chǎn)業(yè)的實際發(fā)展與諸多問題,進(jìn)而全面地探究綠色出版在中國出版產(chǎn)業(yè)的可持續(xù)發(fā)展路徑。
[Abstract]:Recently, green publishing, a fashionable academic word, frequently appears on the front pages of newspapers, magazines, networks and other media. Experts and scholars of various publishing industries have expounded their understanding of the nature of green publishing and the interpretation of dimensions. However most of the explanations are only from the perspective of ecological environmental protection: the whole publishing path of the traditional publishing industry seriously damages the sustainable development of the natural environment and hinders the sustainable development of the publishing industry. With the rapid development of science and technology, digital publishing has become a part of green publishing, even all possible. This paper will rearrange the existing definition of green publishing, integrate and refine the precise essence of the connotation, and explore the development track of Chinese publishing in depth. Publishing industry, as the carrier of cultural heritage, has been for a long time. As an important form of green communication, green publishing is a little young. The development of social culture has already gone from simple material demand to barren spiritual demand, and green communication, as a rising star in communication, is showing its broader scope everywhere. The essential connotation of green communication is to maintain human spirit and culture and to advance human communication activities towards sustainable development. In addition, this paper is also devoted to the study of the essential definition and implementation significance of green publishing in the publishing industry, combined with the actual path of the development of today's publishing industry, combined with the relevant knowledge analysis and research of green communication. This paper tries to study the path of green publishing development in China from many aspects, so as to present the actual development and many problems of Chinese publishing industry, and then probe into the sustainable development path of green publishing industry in China.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G239.2

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