本文選題：家教圖書 + 暢銷書　； 參考：《湖南師范大學》2012年碩士論文

【摘要】：新世紀以來,中國暢銷書市場日益繁榮,在家教圖書領域,暢銷書亦不斷涌現,這一現象引起了人們的關注與探討。暢銷書不僅對出版社和出版業(yè)的發(fā)展有重要的作用,而且也反映出一個時代人們的價值取向,因此,對暢銷書及暢銷現象的研究,也就具有經濟、政治、文化等多重意義。本文以新世紀以來家教圖書暢銷現象為論題,從多個角度對之進行了深層次的探討。 全文總共四章。第一章交代了研究的緣起、意義,主要內容與研究方法,并對現有的研究成果作了簡要的綜述。第二章對新世紀以來家教圖書的暢銷景觀進行了梳理,對暢銷類型做了簡要的概括。第三章從環(huán)境、讀者、內容與營銷四個方面對家教圖書的暢銷原因進行了探究。隨著時代發(fā)展與家庭結構的變遷,中國父母對子女的教育達到前所未有的重視程度,對家庭教育的投資比例不斷上升,家教圖書的買方市場急遽擴大。出版業(yè)的改革,不僅為家教圖書提供了良好的出版環(huán)境,也催生了一批職業(yè)策劃人,使得家教圖書能及時滿足讀者的需求。改革開放引起教育領域的思想革新,對教育理念的認知深化過程,也是家教圖書不斷豐富、發(fā)展的過程。家教圖書的內容不斷創(chuàng)新,品種的不斷豐富,以及出版社對圖書質量的不懈追求,是家教圖書市場暢銷書頻現的重要原因。在傳媒時代,運用巧妙的營銷方式進行市場運作,吸引讀者的注意力,是圖書暢銷不容忽視的因素。第四章進一步探討了家教圖書對傳統(tǒng)家教理念的傳承與揚棄,對當前家教圖書出版存在的問題進行了反思,并對未來家教圖書的出版進行了思考。
[Abstract]:Since the new century, the best seller market in China has become more and more prosperous. In the field of teaching books at home, the best-selling books have also been emerging. This phenomenon has aroused people's attention and discussion. The best seller not only plays an important role in the development of publishing house and publishing industry, but also reflects the value orientation of people in a time. Therefore, the research on the best seller and its best-selling phenomenon has many meanings, such as economy, politics, culture, etc. This paper discusses the popular phenomenon of family education books in the new century and discusses it from many angles. The full text consists of four chapters. The first chapter describes the origin, significance, main content and research methods of the research, and briefly summarizes the existing research results. The second chapter combs the best-selling landscape of family education books in the new century and summarizes the selling types. The third chapter explores the reasons for the popularity of tutor books from four aspects: environment, readers, content and marketing. With the development of the times and the change of family structure, Chinese parents pay more attention to their children's education than ever before, and the proportion of investment in family education is increasing, and the buyer's market of family education books expands rapidly. The reform of the publishing industry not only provides a good publishing environment for the tutoring books, but also gives birth to a group of professional planners, so that the tutoring books can meet the needs of the readers in time. The reform and opening to the outside world leads to the ideological innovation in the field of education, and the deepening of the cognition of the educational concept is also the process of the enrichment and development of the family education books. The constant innovation of the contents of the home education books, the constant enrichment of the variety, and the unremitting pursuit of the book quality by the publishing house are the important reasons for the frequent emergence of the best selling books in the home education books market. In the age of media, the use of clever marketing methods to operate the market and attract the attention of readers is a factor that can not be ignored in book sales. The fourth chapter further discusses the inheritance and sublation of the traditional family education concept, reflects on the problems existing in the publishing of the family education books, and thinks about the future publishing of the family education books.
【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G235

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