我國報刊圖片編輯機制研究
發(fā)布時間:2018-04-26 00:14
本文選題:圖片 + 圖片編輯 ; 參考:《北京印刷學院》2010年碩士論文
【摘要】:現(xiàn)代報刊進入“讀圖時代”,圖片的傳播優(yōu)勢和讀者需求的轉變,促使許多報刊紛紛把提高報刊整體圖片水平和視覺傳播效率納入報刊發(fā)展的戰(zhàn)略性議程中去。對于圖片編輯水平總體較低的中國報刊業(yè)而言,認清自身發(fā)展所處的時代環(huán)境及面臨的具體形勢,找到自己與國外先進媒體相比存在的差距,無疑成為當下我國報刊戰(zhàn)略發(fā)展進程中一個緊迫而重要的任務。 本文以圖片編輯機制為理論框架,在辨清相關概念的基礎上,梳理了我國報刊圖片編輯的發(fā)展歷程,指出一位優(yōu)秀的圖片編輯的工作就是要確保媒體獲得質量上乘的照片,使讀者超越圖片的視覺,從更深處閱讀照片,閱讀報道,獲得信息。同時,對京滬穗三地的代表性報紙《新京報》、《東方早報》、《南方都市報》的圖片編輯機制進行了分析,可以說它們代表著我國報刊圖片編輯的最高水平和最新發(fā)展,但一個無可奈何的事實是,我國報刊圖片編輯的整體水平依然較低。為了更好地發(fā)揮圖片在增強報刊可讀性和競爭力等方面的重要作用,建立現(xiàn)代化報刊圖片編輯機制,筆者提出了可供業(yè)界參考的改進對策和建議,包括:建立現(xiàn)代化的圖片編輯管理運作機制,明確圖片編輯的職責權限,建立圖片編輯的培養(yǎng)機制等。 本文遵循社會科學普遍的方法論原則,如實踐原則、系統(tǒng)原則、定性研究與定量研究相結合的原則、全面性原則等。同時圖片編輯作為應用性論題,又采用自己的研究方法,如社會調查法、個案分析法、文獻整理法等。
[Abstract]:When modern newspapers and periodicals enter the "picture reading era", the advantages of picture transmission and the changes of readers' needs have prompted many newspapers and periodicals to bring the improvement of the overall picture level and visual communication efficiency into the strategic agenda of newspaper development. For the Chinese newspaper industry, which has a relatively low level of picture editing, it is necessary to recognize the time environment in which it is developing and the specific situation it faces, and to find out the gap between itself and the foreign advanced media. Undoubtedly, it has become an urgent and important task in the process of the development of newspaper strategy in our country. Based on the theory frame of picture editing mechanism and on the basis of distinguishing relevant concepts, this paper combs the development course of Chinese newspaper picture editing, and points out that the work of an excellent picture editor is to ensure that the media get the best quality photos. Let readers beyond the visual picture, from deeper reading photos, reading reports, access to information. At the same time, the paper analyzes the photo editing mechanism of the representative newspapers of Beijing, Shanghai and Guangzhou, such as the Beijing News, the Oriental Morning Post and the Southern Metropolis Daily. It can be said that they represent the highest level and the latest development of the newspaper picture editing in China. But a helpless fact is, our country newspaper picture editor's overall level is still relatively low. In order to give full play to the important role of pictures in enhancing the readability and competitiveness of newspapers and periodicals, and to set up a modern editing mechanism for newspapers and periodicals, the author puts forward some countermeasures and suggestions for the industry's reference. It includes: establishing the modern management mechanism of picture editing, clarifying the responsibility and authority of picture editing, establishing the training mechanism of picture editing, etc. This paper follows the general principles of methodology in social sciences, such as the principles of practice, system, combination of qualitative and quantitative research, comprehensiveness and so on. At the same time, as an applied topic, picture editing adopts its own research methods, such as social investigation, case analysis, literature collation and so on.
【學位授予單位】:北京印刷學院
【學位級別】:碩士
【學位授予年份】:2010
【分類號】:G213
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