發(fā)布時(shí)間：2018-04-23 01:29

  本文選題：服務(wù)社群 + 裂變式創(chuàng)業(yè)平臺��； 參考：《出版廣角》2016年10期

【摘要】：近幾年,自媒體獲得較大發(fā)展,《經(jīng)典繪本》微信公眾號的發(fā)展值得關(guān)注。它在短短的三年里走過了內(nèi)容推送、資本介入和電商平臺構(gòu)建的路程。它創(chuàng)建社群、服務(wù)社群的模式也有獨(dú)到之處。本文主要研究《經(jīng)典繪本》微信公眾號的發(fā)展歷程,解析此微信公眾號的運(yùn)作模式,由此反思傳統(tǒng)媒體微信公眾號運(yùn)作的模式。
[Abstract]:In recent years, since the media has made great progress, the development of the WeChat public number deserves attention. It has gone through the content push, capital intervention and e-commerce platform construction in a short period of three years. It creates communities, and the model of serving them is unique. This paper mainly studies the development course of WeChat public number, analyzes the operation mode of WeChat public number, and reflects on the mode of traditional media WeChat public number operation.
【作者單位】： 廣西期刊傳媒集團(tuán);
【分類號】：G230.7
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本文編號：1789859