本文選題：《良友》畫報(bào) + 跨文化傳播　； 參考：《中南大學(xué)》2012年碩士論文

【摘要】：《良友》畫報(bào)是中國近代出版史上第一本大型綜合性新聞畫報(bào),自1926年創(chuàng)刊至1945年停辦,19年間逐漸成為整個(gè)上海、中國乃至全世界最受歡迎和最具影響力的畫報(bào),發(fā)行范圍遍及海內(nèi)外27個(gè)國家和地區(qū)。它蘊(yùn)含的研究資料范圍廣泛從政治到經(jīng)濟(jì),從文化到科技無所不包,它用最先進(jìn)的印刷技術(shù),最豐富的圖畫表現(xiàn)手法生動的記錄著那個(gè)時(shí)代。然而這份曾經(jīng)風(fēng)靡全中國和全球的刊物,在中國新聞傳播史上卻僅有只言片語聊以記錄,這更加讓人不得不仔細(xì)研究探索這座寶庫。《良友》畫報(bào)的創(chuàng)辦具有一定的社會背景和時(shí)代背景,它從興辦到終刊歷經(jīng)五個(gè)時(shí)期,記錄著上個(gè)世紀(jì)二三十年代上海、中國乃至整個(gè)世界的概貌,它的跨文化傳播能力令人嘆為觀止,它的跨文化工作組的效率讓人欽佩。 《良友》畫報(bào)有著國際化的選題策劃能力,它關(guān)注世界政治經(jīng)濟(jì)的變化,跟蹤世界政治局勢的動態(tài),報(bào)告全球經(jīng)濟(jì)發(fā)展的情況；它聚焦科技文化的前沿,介紹科技發(fā)展的情況,策劃世界文化的專題；它引領(lǐng)藝術(shù)娛樂的潮流,指點(diǎn)全球藝術(shù)風(fēng)尚的動態(tài),發(fā)布世界潮流的趨勢；它傳播跨國企業(yè)的廣告,激發(fā)跨國企業(yè)的廣告創(chuàng)意,運(yùn)作跨國企業(yè)的廣告經(jīng)營�！读加选樊媹�(bào)有著全球化的管理策略,在辦刊理念方面,它有著現(xiàn)代化的企業(yè)經(jīng)營管理理念,能承擔(dān)作為全球出版業(yè)巨頭的責(zé)任；在海外營銷策略方面,他創(chuàng)立了自主發(fā)行模式,能夠從管理上做到有效的做到跨文化傳播。 《良友》畫報(bào)的成功的跨文化傳播對當(dāng)今媒體的發(fā)展有著深刻的現(xiàn)實(shí)啟示,它告訴我們要堅(jiān)持內(nèi)容為王的方針不松懈,堅(jiān)持創(chuàng)新第一的理念不動搖,堅(jiān)持“引進(jìn)來、走出去”的戰(zhàn)略不改變,也只有這樣當(dāng)下的媒體才能邁出國門,發(fā)出屬于中國人自己的聲音。
[Abstract]:"Friends" is the first large-scale comprehensive news pictorial in the history of modern publishing in China. From its inception in 1926 to its suspension in 1945, it has gradually become the most popular and influential pictorial in Shanghai, China and the world as a whole. The distribution covers 27 countries and regions at home and abroad. It contains a wide range of research materials ranging from politics to economy, from culture to technology, it uses the most advanced printing technology, the most rich graphic representation vividly recorded that era. However, the publication, once popular throughout China and around the world, has been recorded in the history of Chinese news and communication with only a few words and words. This makes people have to study and explore this treasure-house carefully. The founding of the pictorial has a certain social background and a background of the times. It has gone through five periods from its inception to its final publication, documenting Shanghai in the 1920s and 1930s. The general picture of China and the whole world, its ability of cross-cultural communication is amazing, and the efficiency of its cross-cultural working group is admirable. The "Friends" pictorial has the ability to plan international topics. It pays close attention to the changes in world politics and economy, tracks the development of the world political situation, reports on the development of the global economy, and focuses on the frontier of science and technology culture and introduces the development of science and technology. To plan the theme of world culture; to lead the trend of art and entertainment, to point out the trends of the global art fashion and to release the trend of the world trend; to spread the advertisements of multinational enterprises and to stimulate the advertising creativity of multinational enterprises, "Friends" pictorial has a global management strategy, in the running concept, it has a modern enterprise management concept, can assume the responsibility as a global publishing giant; In the aspect of overseas marketing strategy, he founded the independent distribution mode, which can manage effectively cross-culture communication. The successful cross-cultural communication of the pictorial has profound practical implications for the development of the media today. It tells us that we should adhere to the principle of "content as king", adhere to the principle of innovation first, and insist on "bringing in". The strategy of going out remains unchanged, and only now can the media go abroad and make its own voice.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G239.2

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