本文選題：出版改革 + 出版企業(yè)��； 參考：《陜西師范大學(xué)》2011年碩士論文

【摘要】：當今世界,文化與政治、經(jīng)濟相互交融,在綜合國力競爭中發(fā)揮著越來越重要的作用,成為與經(jīng)濟、軍事等“硬實力”相對的一種國家“軟實力”。在激烈的國際競爭中,強大的文化實力是對一個國家經(jīng)濟實力、科技實力和國防實力的有力補充,少了文化實力,就不能贏得競爭中的優(yōu)勢。因此,增強文化軟實力已成為刻不容緩的重要任務(wù),目前,提高“文化軟實力”已被提升到了國家戰(zhàn)略的高度。黨的十六大報告中專門把“積極發(fā)展文化事業(yè)和文化產(chǎn)業(yè)”列為一個章節(jié),強調(diào)要積極發(fā)展文化事業(yè)和文化產(chǎn)業(yè)。黨的十六屆三中全會第一次明確提出文化體制改革要形成一批大型文化企業(yè)集團。出版業(yè)是文化產(chǎn)業(yè)的核心,在國家大力推動文化體制改革的大背景下，出版社轉(zhuǎn)企改制正式啟動。 建國至今,我國的出版業(yè)已走過了六十多個年頭,其中有五十多年都按照事業(yè)體制來管理,盡管期間也做過一些改革,但都是一些適應(yīng)性改革,并未真正觸動出版業(yè)的體制。在社會主義市場經(jīng)濟不斷完善和改革開放不斷擴大的情況下,舊有的出版體制嚴重阻礙了出版業(yè)的發(fā)展。自2003年開始啟動的出版社轉(zhuǎn)企改制是一次真正意義上的深度改革,觸動了出版社一貫的事業(yè)體制,將其改制為企業(yè)單位。隨之而來的問題是人們擔心出版社這樣的文化單位轉(zhuǎn)制為企業(yè),會導(dǎo)致其為了追求經(jīng)濟利益而棄社會效益于不顧。本文正是針對出版社轉(zhuǎn)制為企業(yè)之后,作為文化企業(yè),為了平衡經(jīng)濟效益與社會效益之間的關(guān)系,要積極主動地承擔社會責(zé)任而展開分析。 本文共四章。第一章簡要闡述了出版體制改革的背景、該選題的意義、國內(nèi)外關(guān)于該選題的研究現(xiàn)狀、本文的研究方法以及創(chuàng)新之處。 第二章按照我國經(jīng)濟體制變遷的歷史順序梳理了出版社體制改革的歷史過程,梳理的重點在于對比計劃經(jīng)濟體制下和市場經(jīng)濟體制下我國出版業(yè)的發(fā)展狀況,由于出版業(yè)的產(chǎn)品既有文化屬性又有商品屬性,按照市場經(jīng)濟規(guī)律運作才能解放、發(fā)展出版業(yè)的生產(chǎn)力,因此出版社轉(zhuǎn)企改制是非常有必要而且具有積極意義的。 第三章首先分析了出版社轉(zhuǎn)制為企業(yè)之后,成為了獨立的市場主體,要參與市場競爭,遵守優(yōu)勝劣汰的規(guī)則,但作為生產(chǎn)精神產(chǎn)品的文化企業(yè),要把追求社會效益放在首位,因而出版企業(yè)的社會責(zé)任與一般工商企業(yè)是不同的,具有政治性和文化性,隨后根據(jù)利益相關(guān)者理論認為出版企業(yè)在生產(chǎn)經(jīng)營過程中應(yīng)該對出資人、員工、讀者、商業(yè)伙伴(包括供應(yīng)商、競爭者、銷售商等)、社區(qū)與環(huán)境等承擔社會責(zé)任；根據(jù)企業(yè)權(quán)力理論認為出版企業(yè)應(yīng)該承擔的社會責(zé)任包括經(jīng)濟責(zé)任、法規(guī)責(zé)任、文化責(zé)任、倫理責(zé)任和自愿性社會責(zé)任。并初步建立了出版企業(yè)社會責(zé)任評價指標體系。 第四章簡要介紹了我國出版企業(yè)履行社會責(zé)任的現(xiàn)狀,肯定了積極地做法,也指出了其中的不足。以商務(wù)印書館為例,列出了其履行社會責(zé)任的成功經(jīng)驗。針對出版企業(yè)履行社會責(zé)任存在的不足之處,分別提出了內(nèi)部和外部實現(xiàn)機制,以及切實可行的對策。
[Abstract]:In today ' s world , culture and politics , economic integration , play a more and more important role in the comprehensive national strength competition , become a " soft power " with the " hard power " of economy , military and so on . In the fierce international competition , the strong cultural power is a powerful complement to a country ' s economic strength , scientific and technological strength and national defense strength .


Since the founding of the People ' s Republic of China , the publishing industry has gone through more than 60 years , of which more than 50 years have been managed in accordance with the enterprise system . However , the old publishing system has hindered the development of the publishing industry in spite of the continuous improvement of the socialist market economy and the expansion of the reform and opening up .


The first chapter briefly expounds the background of the reform of publishing system , the significance of this topic , the current situation of research on the topic at home and abroad , the research methods and innovations of this paper .


The second chapter combs the historical process of publishing house system reform according to the historical sequence of our country ' s economic system change . The emphasis is to compare the development situation of the publishing industry under the planned economy system and the market economy system . Because the product of the publishing industry has both the cultural attribute and the commodity attribute , and the productivity of the publishing industry can be liberated and developed according to the laws of the market economy , it is very necessary and positive for the publishing house to change the system .


In the third chapter , the author analyzes the transfer of the publishing house into an independent market subject , takes part in the market competition and complies with the rules of the winner and the inferior . However , as the cultural enterprise for the production of spiritual products , the social responsibility of the publishing enterprise is different from that of the general business enterprise . Therefore , the publishing enterprise should bear social responsibility for the investors , employees , readers , business partners ( including suppliers , competitors , vendors , etc . ) , communities and the environment in the process of production and operation according to the theory of stakeholder theory .
According to the theory of enterprise power , the social responsibility of publishing enterprise includes economic responsibility , legal responsibility , cultural responsibility , ethical responsibility and voluntary social responsibility .


In chapter 4 , the author briefly introduces the status quo of the social responsibility of the publishing enterprises in our country , and points out the shortage of them . Taking the Commercial Press as an example , the paper lists the successful experiences in the fulfillment of social responsibility . In view of the shortcomings of the publishing enterprises to fulfill their social responsibility , the internal and external implementation mechanisms and practical countermeasures are put forward .

【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G231-F

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 焦健;我國民營書業(yè)發(fā)展研究[D];湖南師范大學(xué);2012年

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本文編號：1778904