發(fā)布時(shí)間：2018-04-18 13:56

  本文選題：石印 + 珂羅版　； 參考：《編輯學(xué)刊》2015年03期

【摘要】：碑帖類圖書因擁有一大批固定的讀者群,且較少受到網(wǎng)絡(luò)閱讀的沖擊,每年銷量增長(zhǎng)相對(duì)比較穩(wěn)定。也正因?yàn)槿绱?碑帖類圖書市場(chǎng)的競(jìng)爭(zhēng)日益白熱化。那么,在劇烈的市場(chǎng)競(jìng)爭(zhēng)中尋找差異化,就成為各個(gè)出版社的生存之道。
[Abstract]:Because of a large number of fixed readership and less impact of online reading, the annual sales growth is relatively stable.Because of this, the competition of the tablet book market is becoming more and more intense.So, looking for differentiation in the fierce market competition becomes the survival way of each publishing house.
【作者單位】： 上海辭書出版社;
【分類號(hào)】：G239.2
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本文編號(hào)：1768649