本文選題：欄目 + 封面　； 參考：《湖南師范大學(xué)》2010年碩士論文

【摘要】： 自新時(shí)期以來,中國(guó)社會(huì)各方面都有了飛速發(fā)展,社會(huì)的不斷發(fā)展對(duì)婦女生活及女性媒體內(nèi)容都產(chǎn)生了深刻影響。在中國(guó)社會(huì),婦女被喻為“半邊天”,社會(huì)地位舉足輕重。媒體中的女性形象不僅是社會(huì)進(jìn)步的標(biāo)志,同時(shí)也反映了中國(guó)社會(huì)政治、經(jīng)濟(jì)、文化的復(fù)雜關(guān)系。一本雜志的發(fā)展史就是一部社會(huì)變遷史�！吨袊�(guó)婦女》就是這樣一本歷史悠久,伴隨著新中國(guó)一起成長(zhǎng)和媒體改革的女性雜志�！吨袊�(guó)婦女》雜志緊跟時(shí)代的變遷做出相應(yīng)的發(fā)展對(duì)策,但辦刊的核心理念始終沒有改變。 本文采取實(shí)證研究方法進(jìn)行具體的案例分析。以實(shí)證研究為基礎(chǔ),運(yùn)用文本解讀法,深入研讀《中國(guó)婦女》自1979年—2009年出版的各期,力求通過詳盡的個(gè)案分析,具體通過對(duì)其封面、欄目及內(nèi)容自身的發(fā)展變化的縱比,找出其發(fā)展的脈絡(luò)和特點(diǎn)；并借鑒社會(huì)學(xué)的社會(huì)變遷理論、社會(huì)發(fā)展理論及傳播學(xué)中的使用與滿足理論、議程設(shè)置理論等一系列理論予以分析。力圖通過對(duì)其欄目、封面的研究展現(xiàn)出社會(huì)變遷對(duì)《中國(guó)婦女》雜志的發(fā)展所產(chǎn)生的積極影響。 本文運(yùn)用文獻(xiàn)歸納法,考察《中國(guó)婦女》從1979年直至2009年共計(jì)490期,近30年以來的發(fā)展歷程,從欄目和封面切入分析了這本雜志的發(fā)展和社會(huì)變遷的關(guān)系,既探討了媒體內(nèi)容怎樣隨著社會(huì)發(fā)展而產(chǎn)生相應(yīng)的變化,又分析了社會(huì)發(fā)展怎樣影響媒體內(nèi)容的變化,文章從欄目和封面切入,首先分三個(gè)階段分析了30年《中國(guó)婦女》欄目的變化及特點(diǎn)。接著,分析了30年《中國(guó)婦女》封面的裝幀藝術(shù)、封面女性形象的變化及特點(diǎn)。在此基礎(chǔ)上,針對(duì)前文對(duì)《中國(guó)婦女》欄目及封面的分析,通過思考研究,提出了對(duì)于《中國(guó)婦女》雜志欄目、封面改進(jìn)的一系列對(duì)策和建議。并表達(dá)了對(duì)《中國(guó)婦女》雜志未來發(fā)展的鼓勵(lì)與期許。
[Abstract]:Since the new era, all aspects of Chinese society have developed rapidly, and the continuous development of society has had a profound impact on the life of women and the content of female media.In Chinese society, women are regarded as "half-sky" and play an important role in society.The image of women in the media is not only a sign of social progress, but also a reflection of the complex relationship between politics, economy and culture in China.The history of a magazine is a history of social change. "Chinese Women" is such a long history.With the development of women's magazines and media reform in New China, Chinese Women's magazines keep up with the changes of the times, but the core idea of running a magazine has not changed.This article adopts the empirical research method to carry on the concrete case analysis.Based on the empirical research, this paper makes a thorough study of the issues of Chinese Women published from 1979 to 2009 by using the method of text interpretation, and tries its best to make a detailed case study of its cover, columns and contents through the vertical ratio of their own development and change.Find out its development context and characteristics, and draw lessons from the sociological theory of social change, social development theory and communication in the use and satisfaction theory, agenda setting theory and a series of theories to be analyzed.This paper tries to show the positive influence of social changes on the development of Chinese Women's magazine through the research on its column and cover.Using the method of literature induction, this paper examines 490 issues of Chinese Women from 1979 to 2009, and analyzes the relationship between the development of the magazine and the social changes from the column and the cover of the magazine in the past 30 years.This paper not only discusses how media content changes with the development of society, but also analyzes how social development affects the changes of media content.At first, it analyzes the change and characteristics of Chinese Women in three stages.Then, the article analyzes the art of binding the cover of 30 years, the change and characteristics of the female image on the cover.On this basis, according to the above analysis of the column and cover of "Chinese Women", this paper puts forward a series of countermeasures and suggestions for the improvement of the column and cover of "Chinese Women" through thinking and research.It also expresses its encouragement and expectation for the future development of Chinese Women's magazine.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G232.2

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本文編號(hào)：1764824