新時期我國童書營銷現(xiàn)狀及趨勢分析
發(fā)布時間:2018-04-05 11:07
本文選題:童書出版 切入點:版權(quán)貿(mào)易 出處:《出版廣角》2015年14期
【摘要】:本文分析總結(jié)了目前我國童書出版的特點,即系列化、獨有的盈利模式,然后,對我國童書出版未來發(fā)展提出幾點建議,即細分化、多樣化、打造童書航母以及以版權(quán)貿(mào)易為基礎進行合作出版。
[Abstract]:This paper analyzes and summarizes the characteristics of children's book publishing in our country at present, that is, serialization, unique profit mode, and then puts forward some suggestions for the future development of children's book publishing in our country, that is, fine differentiation and diversification.Build an aircraft carrier for children's books and cooperate in publishing on the basis of copyright trade.
【作者單位】: 四川城市職業(yè)學院經(jīng)濟管理學院;
【分類號】:G239.2-F
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本文編號:1714499
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