本文選題：中小學(xué)教輔圖書　切入點：網(wǎng)絡(luò)出版　出處：《陜西師范大學(xué)》2011年碩士論文

【摘要】：隨著數(shù)字技術(shù)、網(wǎng)絡(luò)技術(shù)的進(jìn)一步發(fā)展,網(wǎng)絡(luò)出版成為可能。網(wǎng)絡(luò)出版憑借自身諸多優(yōu)勢,已成為當(dāng)下出版行業(yè)發(fā)展的大勢所趨。網(wǎng)絡(luò)出版因其即時互動性、多媒體融合性等特點,迅速介入占據(jù)近“半壁”圖書市場的中小學(xué)教輔圖書出版領(lǐng)域,試圖挽救陷入困境的教輔圖書行業(yè)。教育決定著一個國家和民族的未來,是一個民族最根本的事業(yè)。與教育發(fā)展息息相關(guān)的教輔圖書,在中小學(xué)生鞏固課堂知識、提高知識運(yùn)用能力等方面扮演著必不可少的重要角。網(wǎng)絡(luò)出版中的音頻、音樂、視頻、動畫等多媒體信息內(nèi)容讓教輔圖書呈現(xiàn)出“聲”“色”并重、生動活潑、即時交流等特性,彌補(bǔ)了紙質(zhì)圖書“呆板”的不足,實現(xiàn)了教輔圖書的“能說會道”,深受“數(shù)字士著”(中小學(xué)生)們的喜愛。 論文分為五個章節(jié),第一章為緒論,簡要論述了中小學(xué)網(wǎng)絡(luò)教輔圖書出版研究的立論依據(jù)和研究方案。第二章從中小學(xué)教輔圖書傳統(tǒng)出版現(xiàn)狀入手,細(xì)致剖析了新課改推行、出版社轉(zhuǎn)企改制、出版技術(shù)創(chuàng)新等新形勢對教輔圖書出版的沖擊及中小學(xué)教輔圖書在傳統(tǒng)出版模式下面臨的諸多困境。第三章從網(wǎng)絡(luò)出版的概念界定、發(fā)展沿革、優(yōu)劣特征探討了教輔圖書對網(wǎng)絡(luò)出版的需求,描述中小學(xué)教輔圖書網(wǎng)絡(luò)出版現(xiàn)狀。目前已有出版企業(yè)及網(wǎng)絡(luò)信息服務(wù)公司投身教輔圖書網(wǎng)絡(luò)出版中,新推出的中小學(xué)網(wǎng)絡(luò)教輔圖書在信息內(nèi)容、互動模式、盈利模式上都早現(xiàn)出自身獨特的特點。 第四章和第五章是本論文的研究重點,旨在探討網(wǎng)絡(luò)出版在中小學(xué)網(wǎng)絡(luò)教輔圖書出版中的應(yīng)用,以期建立完善有效的中小學(xué)教輔圖書網(wǎng)絡(luò)出版模式,推動網(wǎng)絡(luò)教輔圖書的有序健康發(fā)展。中小學(xué)教輔圖書網(wǎng)絡(luò)出版模式的構(gòu)建主要從兩個大的方面來進(jìn)行：一是構(gòu)建網(wǎng)絡(luò)出版編輯模式；二是構(gòu)建網(wǎng)絡(luò)出版經(jīng)營模式。編輯工作是整個出版工作的中心環(huán)節(jié),對出版工作的全局具有關(guān)鍵性的作用和影響。本文從選題、組稿、審稿、編輯加工、排版、校對六個程序分別研究了建構(gòu)網(wǎng)絡(luò)編輯一體化的優(yōu)勢所在和可操作性。出版經(jīng)營關(guān)系到中小學(xué)網(wǎng)絡(luò)教輔圖書出版企業(yè)發(fā)展命脈,其重要性不言而喻。本文分別從品牌塑造策略、人才培養(yǎng)策略、營銷建設(shè)策略、管理建設(shè)策略四個論題深入探究了構(gòu)建網(wǎng)絡(luò)出版經(jīng)營模式的有效手段和操作方式。最后,論文對中小學(xué)網(wǎng)絡(luò)教輔圖書的發(fā)展作出了總結(jié)和展望,指出了美好前景的可實現(xiàn)性,同時也指出了實現(xiàn)過程中必須面對的技術(shù)困難、觀念更新等難題。 中小學(xué)網(wǎng)絡(luò)教輔圖書的發(fā)展還處于起步階段,尚未形成規(guī)模,但從教育改革形勢和網(wǎng)絡(luò)出版發(fā)展趨勢來看,必將有巨大的發(fā)展空間和廣闊的發(fā)展前景。由于網(wǎng)絡(luò)出版問世的時間不長,已有的研究尚處在探索階段,未形成系統(tǒng)的理論框架。中小學(xué)網(wǎng)絡(luò)教輔圖書出版作為網(wǎng)絡(luò)出版和中小學(xué)教輔圖書相結(jié)合的“新生事物”,業(yè)界對其的研究更是少之又少。本文在大量文獻(xiàn)閱讀和實地調(diào)查的基礎(chǔ)上,對中小學(xué)教輔圖書網(wǎng)絡(luò)出版作了初步系統(tǒng)性研究。
[Abstract]:With the further development of digital technology, network technology, network publishing and network publishing as possible. By virtue of its many advantages, has become the development of the publishing industry represent the general trend of network publishing. Because of its real-time interaction, multimedia integration and other characteristics, rapid intervention occupy nearly banbishan "book market of primary and secondary school books publishing, books try to save the troubled industry. Education determines the future of a nation, is the most fundamental cause of a nation is closely linked with the development of education. The books, in the primary and middle school students to consolidate classroom knowledge, improve the ability to apply knowledge plays an important angle essential. Audio, network publishing of music. Video, animation and other multimedia content for supplementary books showing a" sound "and" color "both lively and vivid, instant communication and other characteristics, make up the paper books "Rigid" problem, realizes the books "talkative" by "digital scholar" (the students) are popular.
This paper is divided into five chapters, the first chapter is the introduction, briefly discusses the publishing of the network learning aids foundation and research program. The second chapter from the status quo of traditional publishing books in primary and secondary schools, detailed analysis of the implementation of the new curriculum, pressenterprises restructuring, a version of technical innovation, the new situation of many difficulties supplementary books published and the impact of the primary and middle school teaching books are in the traditional publishing mode. The concept of the third chapter from the definition of Internet publishing, development history, quality characteristics and discusses the books on Internet publishing needs, the status quo of the primary school books online publishing description. Existing publishing enterprises and network information services in network publishing supplementary books, the new network learning books in information content, interactive mode, the profit pattern present their own unique characteristics.
The fourth chapter and the fifth chapter is the focus of this thesis, aims to explore the network publishing in the application of learning aids in book publishing, in order to establish a perfect and effective learning aids publishing mode, promote the healthy and orderly development of network books. Construction of teaching auxiliary books online publishing mode for primary and middle school from two major aspects: one is the construction of network publishing and editing mode; two is the construction of network publishing business model. The editorial work is the central link of the entire publishing work, plays a key role and influence of the global publishing work. This article from the topic, soliciting, editing, typesetting, proofreading, proofreading six procedures were studied the construction of network editing integration advantages and operability. The publishing business related to primary and secondary network books published the lifeline of enterprise development, its importance is self-evident. This paper respectively from the brand building strategy, talent strategy, marketing strategy construction, management strategy for the construction of four topics in-depth study of the effective means and mode of operation of the construction of online publishing business model. Finally, the network learning aids the development made a summary and outlook, pointed out that the realization of the future, at the same time it was pointed out that the technology must face the difficulties in the process of realizing the renewal of ideas and other problems.
Primary and secondary network books development is still in the initial stage, has not formed the scale, but the publishing situation of education reform and development trend from the network, will have a huge space for development and broad prospects for development. The network publication time is not long, the existing research is still in the exploratory stage, has not formed the theoretical framework of the system. Primary and secondary network books published as web publishing and school books combined "new things", the industry of the research is few. Based on a lot of reading literature and field survey, published on the preliminary systematic research the network learning aids.

【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G230.7

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 江紅斌;;英語類圖書出版盈利模式的對比分析[J];編輯之友;2012年03期

2 周s，

本文編號：1672063