本文選題：西方消費(fèi)類期刊　切入點(diǎn)：消費(fèi)文化　出處：《遼寧大學(xué)》2011年碩士論文

【摘要】：隨著全球經(jīng)濟(jì)文化的發(fā)展,西方消費(fèi)類期刊作為我國消費(fèi)類期刊市場(chǎng)中的領(lǐng)頭軍,對(duì)我國的消費(fèi)文化構(gòu)建起著重要的作用,并且有著巨大的潛能和發(fā)展空間。西方消費(fèi)類期刊以版權(quán)合作的方式在我國進(jìn)行帶有西方資本主義傾向的消費(fèi)文化傳播,在積極推廣西方先進(jìn)消費(fèi)文化的同時(shí),也帶來了追求物質(zhì)享受、揮霍奢侈等負(fù)面的消費(fèi)觀念,在與我國傳統(tǒng)的消費(fèi)理念不斷地沖擊融合中,發(fā)展出了特有的消費(fèi)文化傳播策略,進(jìn)而影響了我國消費(fèi)文化的形成與發(fā)展。 本文主要以西方消費(fèi)類期刊為主要研究對(duì)象,以文本分析、功能分析與個(gè)案研究相結(jié)合的方法,研究西方消費(fèi)類期刊與消費(fèi)文化傳播之間的關(guān)系。本文研究的內(nèi)容主要分為六部分。 第一部分緒論內(nèi)容對(duì)西方消費(fèi)類期刊的概念、相關(guān)研究進(jìn)行界定及梳理,針對(duì)出現(xiàn)的問題提出了本文的創(chuàng)新點(diǎn)。 第二部分通過西方消費(fèi)期刊在政策上、文化上、經(jīng)營上、地位上的發(fā)展?fàn)顩r來分析其在我國期刊市場(chǎng)發(fā)展中所具有的影響力及面臨的問題。 第三部分從宏觀、微觀兩個(gè)角度分析西方消費(fèi)類期刊是通過樹立消費(fèi)主義、個(gè)人主義、享樂主義在內(nèi)的西方價(jià)值觀核心來推廣時(shí)尚審美、時(shí)尚形象、時(shí)尚消費(fèi)品、時(shí)尚生活方式等具體的消費(fèi)文化內(nèi)容。 第四部分是對(duì)西方消費(fèi)類期刊對(duì)消費(fèi)文化傳播策略的研究,分析消費(fèi)類期刊是如何通過偶像文化、視覺文化、符號(hào)文化三種不同的文化消費(fèi)來刺激消費(fèi)欲望,影響我國消費(fèi)觀念、消費(fèi)行為的。 第五部分分析了西方消費(fèi)類期刊傳播的消費(fèi)文化產(chǎn)生的各方面影響,以積極的姿態(tài)推動(dòng)了我國消費(fèi)類期刊的發(fā)展和消費(fèi)文化構(gòu)建,同時(shí)也加深了西方優(yōu)勢(shì)文化權(quán)力擴(kuò)張,消費(fèi)文化同質(zhì)化等問題的負(fù)面意義。 第六部分結(jié)語對(duì)我國消費(fèi)類期刊市場(chǎng)及西方消費(fèi)類期刊的發(fā)展前景以及傳播消費(fèi)文化的實(shí)質(zhì)進(jìn)行了概括總結(jié)。 研究結(jié)果表明,西方消費(fèi)類期刊是對(duì)西方消費(fèi)信息的有序整合,在西方發(fā)展成熟的消費(fèi)文化以此媒介為依托,在我國不斷的創(chuàng)建新的消費(fèi)需求并滿足著我國消費(fèi)社會(huì)的需要。因而西方消費(fèi)類期刊在我國有著自己特有的社會(huì)功能及社會(huì)角色,依靠與消費(fèi)文化之間相互依存的關(guān)系,來改變我國的消費(fèi)理念及消費(fèi)行為,進(jìn)而達(dá)到西方文化資本擴(kuò)張的目的。
[Abstract]:With the development of global economy and culture, Western consumer periodicals, as the leading force in the consumer periodical market, play an important role in the construction of consumption culture in China. And it has great potential and developing space. Western consumer periodicals propagate the consumption culture with the tendency of western capitalism in our country by copyright cooperation, while actively popularizing the advanced consumption culture in the west. It also brings negative consumption ideas, such as the pursuit of material enjoyment and extravagance, and develops a unique communication strategy of consumer culture during the continuous impact and fusion with the traditional consumption concepts of our country. And then affected the formation and development of consumption culture in China. This paper mainly takes the western consumer periodicals as the main research object, taking the text analysis, the function analysis and the case study method as the main research object, This paper studies the relationship between western consumer periodicals and consumer culture communication. The content of this paper is divided into six parts. The first part of the introduction defines and combs the concept of western consumer journals, and puts forward the innovation of this paper. The second part analyzes the influence and problems faced by western consumer periodicals in terms of policy, culture, management and status. The third part analyzes the western consumer periodicals from the macro and micro perspectives to promote fashion aesthetics, fashion image, fashion consumer goods through the establishment of consumerism, individualism, hedonism and other western values. Fashion lifestyle and other specific consumer cultural content. The fourth part is the research on the communication strategy of consumption culture in western consumer periodicals, and analyzes how consumer periodicals stimulate consumption desire through three different cultural consumption: idolatry culture, visual culture and symbolic culture. Affect our consumption concept, consumer behavior. The fifth part analyzes the influence of the consumption culture of the western consumer periodicals, promotes the development and the construction of the consumption culture of the consumer periodicals in our country with the positive posture, at the same time, it deepens the power expansion of the western dominant culture. The negative significance of the problems such as the homogenization of consumption culture. In the sixth part, the author summarizes the market of consumer periodicals in China, the prospects of western consumer periodicals and the essence of spreading consumer culture. The results show that the western consumer periodicals are the orderly integration of western consumption information, and the mature consumption culture in the West depends on this medium. The western consumer periodicals have their own social functions and social roles in our country and depend on the interdependent relationship between consumer culture and consumption culture. To change our consumption concept and behavior, and then achieve the purpose of Western cultural capital expansion.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G237.5

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