本文選題：集群化發(fā)展　切入點(diǎn)：學(xué)術(shù)期刊出版　出處：《青年記者》2015年27期

【摘要】：正期刊集群化簡(jiǎn)況綜觀(guān)國(guó)際主要出版商的市場(chǎng)化運(yùn)作可以發(fā)現(xiàn),集群化發(fā)展已成為期刊做大做強(qiáng)的重要策略。集群化是多個(gè)辦刊模式相近、領(lǐng)域相關(guān)的期刊通過(guò)整合實(shí)現(xiàn)集群模式下分領(lǐng)域的刊群經(jīng)營(yíng),這要求期刊之間要有關(guān)聯(lián)性、互補(bǔ)性和帶動(dòng)性。愛(ài)思唯爾是全球最大、最有影響力的學(xué)術(shù)期刊出版集團(tuán)之一,其編輯出版服務(wù)遍及全球,在編輯、出版、營(yíng)銷(xiāo)、合作等環(huán)節(jié)突破國(guó)家界限,以?xún)?yōu)秀的論文、出版平臺(tái)和服務(wù)理念等贏得了全球?qū)W術(shù)市場(chǎng)。國(guó)內(nèi)
[Abstract]:An overview of the marketing operation of major international publishers shows that the development of clustering has become an important strategy for increasing the size and strength of periodicals. Domain-related journals are managed in clusters through integration, which requires journals to be related, complementary and active. Elsevier is one of the largest and most influential academic journal publishing groups in the world. Its editing and publishing services are all over the world, breaking through the national boundaries in editing, publishing, marketing and cooperation, and winning the global academic market with excellent papers, publishing platforms and service concepts.
【作者單位】： 中國(guó)石油大學(xué)期刊社;
【分類(lèi)號(hào)】：G239.2

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