本文選題：3G電子閱讀器出版　切入點：發(fā)展現(xiàn)狀　出處：《華中科技大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】：在出版數(shù)字化趨勢的推動下,新型媒介層出不窮,出版形式也隨之豐富多彩,悄然改變著人們的閱讀和消費方式。電子閱讀器出版是一種全新的出版方式,是內(nèi)容供應(yīng)商借助電信運營平臺,將文字、圖片等形式的數(shù)字化信息,通過無線網(wǎng)絡(luò)傳遞到以電子閱讀器為主的移動閱讀終端設(shè)備上,供用戶閱讀的傳播行為。3G時代的到來,為電子閱讀器出版行業(yè)的發(fā)展提供了良好的契機,相信隨著移動閱讀終端技術(shù)的不斷完善和內(nèi)容的日益豐富,電子閱讀器出版必將成為繼電子出版、網(wǎng)絡(luò)出版、手機出版之后的新型數(shù)字出版形式。 從傳播學(xué)角度來看,電子閱讀器出版的意義在于它不僅改變了出版形態(tài),使傳播媒介實現(xiàn)了融合與補償;還改變了出版?zhèn)鞑サ倪^程,使得信息傳播內(nèi)容與載體徹底分離;更直觀的是它改變了出版物的內(nèi)容,以娛樂化內(nèi)容消解著精英文化。從現(xiàn)實角度來看,電子閱讀器出版的繁榮初見端倪,它給出版界注入新的活力的同時,也給出版界造成了巨大的沖擊,產(chǎn)業(yè)結(jié)構(gòu)、運作方式、利益格局、乃至于出版觀念都將被重新建構(gòu)。在電子閱讀器出版發(fā)展的初期階段,出現(xiàn)了技術(shù)、市場、政策等層面的諸多問題,如何規(guī)避這些問題并創(chuàng)新出版模式,推動我國電子閱讀器出版產(chǎn)業(yè)健康發(fā)展,是本研究著力探討的問題。 基于以上認識,本文從理論和現(xiàn)實兩個維度對電子閱讀器出版做了細致的剖析。理論層面,在述評手機出版概念的基礎(chǔ)上獨創(chuàng)電子閱讀器出版概念,提煉出電子閱讀器出版的特征——移動閱讀、模擬紙質(zhì)閱讀效果、海量信息支持、可重復(fù)利用,并在傳播學(xué)視野下分析了電子閱讀器出版對傳統(tǒng)出版產(chǎn)生的影響和意義。現(xiàn)實層面,通過對市場份額、利益格局、用戶等三方面的考察,發(fā)現(xiàn)了電子閱讀器出版行業(yè)存在的問題,并從亞馬遜Kindle模式中獲得啟發(fā),提出了可行性發(fā)展策略。
[Abstract]:Driven by the trend of digital publishing, new media emerge one after another, and the forms of publication are rich and colorful, which changes the way people read and consume quietly. E-reader publishing is a new way of publishing. Is the content provider with the help of telecommunications operating platform, the text, pictures and other forms of digital information, through the wireless network to the e-reader based mobile reading terminal equipment, for users to read the communication behavior of the arrival of the age of 3G. It provides a good opportunity for the development of e-reader publishing industry. It is believed that with the continuous improvement of mobile reading terminal technology and the increasing enrichment of content, e-reader publishing will become the following electronic publishing, network publishing, A new form of digital publishing after cell phone publishing. From the point of view of communication, the significance of e-reader publishing lies in that it not only changes the publishing form, makes the media realize fusion and compensation, but also changes the process of publishing communication, which makes the content of information dissemination completely separate from the carrier. More intuitively, it has changed the content of publications, dispelling elite culture with entertaining content. From a practical point of view, the prosperity of e-reader publishing is beginning to emerge, and it injects new vitality into the publishing world. It has also caused a huge impact to the publishing world. The industrial structure, the mode of operation, the pattern of interests, and even the concept of publishing will all be re-constructed. In the early stage of the development of e-reader publishing, technology and market have emerged. How to avoid these problems and how to innovate the publishing mode and promote the healthy development of e-reader publishing industry are the problems discussed in this study. Based on the above understanding, this paper makes a detailed analysis of e-reader publishing from two aspects of theory and reality. On the theoretical level, it has created the concept of e-reader publishing on the basis of reviewing the concept of mobile phone publishing. Extract the features of e-reader publishing-mobile reading, simulated paper reading effect, massive information support, reusable, In the field of communication, the paper analyzes the influence and significance of e-reader publishing on traditional publishing. This paper finds out the problems existing in the publishing industry of e-reader, and draws inspiration from Amazon Kindle mode, and puts forward the feasible development strategy.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G237.6

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本文編號：1640971