本文選題：云南　切入點：出版集團　出處：《云南大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】：出版產(chǎn)業(yè)是文化產(chǎn)業(yè)的核心部分,與文化產(chǎn)業(yè)一樣具有文化和經(jīng)濟的雙重屬性,是經(jīng)濟和社會發(fā)展的重要推動力。中國出版業(yè)經(jīng)過30多年的持續(xù)發(fā)展,其規(guī)模已躍居世界出版業(yè)的前列,正努力實現(xiàn)由出版大國向出版強國的跨越。發(fā)軔于2003年全國文化體制改革試點工作為中國出版業(yè)的跨越式發(fā)展拉開了序幕。2009年,全國新聞出版產(chǎn)業(yè)的經(jīng)濟總量超過1萬億元,成為國家重要產(chǎn)業(yè)和新的經(jīng)濟增長點。至2010年末,全國500多家經(jīng)營性出版社將全部完成轉(zhuǎn)企改制,成為新的市場主體。作為云南省文化產(chǎn)業(yè)體制改革的排頭兵,2009年12月,云南出版集團有限責(zé)任公司正式整體轉(zhuǎn)制為企業(yè),在這一新起點上,如何提升企業(yè)產(chǎn)業(yè)競爭力、成為合格的市場主體、實現(xiàn)總資產(chǎn)和銷售收入“雙百億”的沖刺目標(biāo),成為云南出版集團有限責(zé)任公司亟須解決的問題。 在這一行業(yè)發(fā)展背景下,本文在闡述了選題背景、研究目的和意義、研究的理論工具、國內(nèi)研究現(xiàn)狀后,將經(jīng)濟學(xué)的產(chǎn)業(yè)競爭力理論運用于文化產(chǎn)業(yè)的發(fā)展實踐,運用產(chǎn)業(yè)競爭力理論、競爭優(yōu)勢理論和鉆石體系分析云南出版集團相關(guān)要素的優(yōu)勢與劣勢,具體提出了“立足‘橋頭堡’建設(shè)優(yōu)勢,開辟新的經(jīng)濟增長點；以專業(yè)化整合創(chuàng)新產(chǎn)業(yè)鏈；調(diào)整出版結(jié)構(gòu),適應(yīng)市場需求；用數(shù)字技術(shù)帶動出版轉(zhuǎn)型升級；進入資本市場,尋求戰(zhàn)略合作伙伴”的具體舉措,并在此基礎(chǔ)上得出本文研究結(jié)論：轉(zhuǎn)企改制不是目的,云南出版集團已面臨“二次改制”,必須繼續(xù)推進集團公司現(xiàn)代企業(yè)制度建設(shè),著力提升出版主業(yè)的核心競爭力和品牌號召力,在出版資源的上游、中游和下游不斷延伸產(chǎn)業(yè)鏈,合理配置資源,在相關(guān)產(chǎn)業(yè)深入拓展和延伸,真正提升集團公司產(chǎn)業(yè)競爭力。最后指出本文研究的不足和今后的研究方向。
[Abstract]:The publishing industry is the core part of the cultural industry and has the dual attributes of culture and economy as well as the important driving force of economic and social development.China 's publishing industry has been developing continuously for more than 30 years. Its scale has leapt to the forefront of the world publishing industry, and it is striving to realize the leapfrogging from a publishing power to a publishing power. The pilot work on the reform of the national cultural system began in 2003, which opened the curtain for the leapfrogging development of China's publishing industry. The total economic volume of the national press and publishing industry exceeds 1 trillion yuan, becoming an important national industry and a new economic growth point. By end of 2010, more than 500 business publishing houses in the country will have completed the transformation from enterprise to enterprise. As the vanguard of the cultural industry system reform in Yunnan Province, in December 2009, Yunnan Publishing Group Co., Ltd. was formally transformed into an enterprise. At this new starting point, how to enhance the competitiveness of the enterprise industry, It is an urgent problem for Yunnan Publishing Group Co., Ltd to become a qualified market subject and realize the goal of "two hundred billion" in total assets and sales income. Under the background of the development of this industry, this paper expounds the background of the topic, the purpose and significance of the research, the theoretical tools of the research, and the present situation of domestic research, then applies the theory of industrial competitiveness of economics to the development practice of the cultural industry. Based on the theory of industrial competitiveness, the theory of competitive advantage and diamond system, this paper analyzes the advantages and disadvantages of Yunnan Publishing Group's relative elements, and puts forward the idea of "basing on the advantages of 'bridgehead' construction to open up new economic growth points." To integrate the innovation industry chain with specialization; to adjust the publishing structure to meet the needs of the market; to use digital technology to promote the transformation and upgrading of publishing; to enter the capital market and to seek strategic partners; On the basis of this, the author draws the conclusion that the transformation from enterprise to enterprise is not the purpose, the Yunnan Publishing Group has been faced with "secondary restructuring", and must continue to promote the construction of modern enterprise system of the group company. Strive to promote the core competitiveness and brand appeal of the main publishing industry, extend the industry chain in the upstream, middle and lower reaches of the publishing resources, allocate the resources reasonably, and expand and extend in the related industries, Finally, the paper points out the deficiency of this paper and the research direction in the future.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G239.22-F

【引證文獻】

相關(guān)碩士學(xué)位論文 前2條

1 孫超;上栗縣花炮產(chǎn)業(yè)競爭力研究[D];南昌大學(xué);2011年

2 李揚;安徽出版集團跨行業(yè)經(jīng)營研究[D];河北大學(xué);2013年

，

本文編號：1619374