本文選題：圖書　切入點：出版流程　出處：《華北電力大學》2011年碩士論文　論文類型：學位論文

【摘要】：21世紀,隨著出版行業(yè)文化體制改革的深化、市場分割的加劇、其他媒體的沖擊、讀者需求的日趨多樣化以及國家對出版行業(yè)保護的逐步弱化,傳統(tǒng)的圖書出版管理模式已越來越不適應市場的要求,迫切需要在出版社內(nèi)部建立起能適應外界環(huán)境變化的、精細的管理模式以提高出版效能。本論文旨在通過對圖書出版項目化管理的方法研究,系統(tǒng)分析圖書出版活動的特點,項目管理的理論、方法,并結合我國圖書出版管理的現(xiàn)狀,解構圖書的出版流程,分析若干重要環(huán)節(jié)的過程控制。圖書出版項目管理在國內(nèi)尚處于應用探索階段,國內(nèi)已有一部分身處于出版行業(yè)中的工作者看到了項目管理在出版領域應用的發(fā)展前景,并進行了一定的研究。 本文從項目進度管理、項目質(zhì)量管理和項目成本管理三方面對項目化管理在圖書出版中的應用進行研究和探討,并將幾個重要的項目管理工具引入到圖書出版活動中,為新形勢下的出版企業(yè)提供一種管理的新思路。本文在最后以一本圖書的出版為實例,研究項目化管理及配套技術在圖書出版中的應用情況。由此得出結論：項目化管理應用到圖書出版工作中去是必要、重要且可行性的,出版社出版的每一本或一套書,都應該運用項目管理的思想和方法進行科學管理；圖書出版實行項目化管理,可以大大提高項目進行過程中責任人對項目進度、項目質(zhì)量、項目成本監(jiān)控的主觀能動性,對優(yōu)化圖書流程管理,提高圖書質(zhì)量,降低圖書成本起到積極作用；現(xiàn)代企業(yè)管理工具的應用有效地提高了出版效率、質(zhì)量和利潤,出版項目管理工具的普遍應用將對未來出版業(yè)的發(fā)展起到關鍵作用。
[Abstract]:In 21th century, with the deepening of the reform of the publishing industry's cultural system, the intensification of market segmentation, the impact of other media, the increasing diversification of readers' needs and the gradual weakening of the state's protection of the publishing industry, The traditional management mode of book publishing has become more and more unsuitable for the needs of the market, so it is urgent to establish a model within the publishing house that can adapt to the changes in the external environment. The purpose of this paper is to systematically analyze the characteristics of book publishing activities, the theory and methods of project management, through the research on the methods of project management of book publishing. Combined with the current situation of book publishing management in China, this paper analyzes the process control of some important links by deconstructing the publishing process of books. The project management of book publishing is still in the stage of application and exploration in China. Some domestic workers who are in the publishing industry have seen the development prospect of project management in the field of publishing and have carried out certain research. This paper studies and discusses the application of project management in book publishing from three aspects of project schedule management, project quality management and project cost management, and introduces several important project management tools into book publishing activities. This paper provides a new way of management for publishing enterprises under the new situation. At the end of this paper, an example is given to the publication of a book. To study the application of project management and supporting technology in book publishing. It is concluded that it is necessary, important and feasible for the project management to be applied to book publishing, and that every book or set of books published by the publishing house is necessary, important and feasible. All of them should use the thought and method of project management to carry on scientific management, the book publication carries out project management, can greatly improve the subjective initiative of the person responsible for the project progress, project quality, project cost monitoring during the course of the project. It plays a positive role in optimizing book flow management, improving book quality and reducing book cost. The application of modern enterprise management tools has effectively improved publishing efficiency, quality and profits. The general application of publishing project management tools will play a key role in the future development of publishing industry.
【學位授予單位】：華北電力大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G231

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