本文選題：圖書　切入點(diǎn)：在線評論　出處：《出版科學(xué)》2017年01期 　論文類型：期刊論文

【摘要】：近十年來,國內(nèi)外學(xué)者在不斷探索在線評論的測度和文本挖掘方法的基礎(chǔ)上,對在線評論與銷售績效間的關(guān)系進(jìn)行了大量實證研究,研究結(jié)論包括正相關(guān)、負(fù)相關(guān)、不顯著等多種形態(tài)關(guān)系。這表明,在線評論對銷量的影響不僅取決于在線評論維度的選取與測度等自身因素,還取決于在線評論的產(chǎn)品類別、來源平臺差異、文化語境等情境因素。由于在線評論分析的領(lǐng)域性較明顯,本文僅以圖書領(lǐng)域為例,對國內(nèi)外已有的圖書在線評論與銷量關(guān)系的實證研究進(jìn)行系統(tǒng)歸納和總結(jié),旨在為研究者進(jìn)行規(guī)范的實證研究提供思路。
[Abstract]:In the past decade, scholars at home and abroad have made a lot of empirical research on the relationship between online reviews and sales performance on the basis of continuously exploring the measurement and text mining methods of online reviews. The research conclusions include positive correlation, negative correlation, and negative correlation. This indicates that the impact of online reviews on sales volume depends not only on their own factors, such as the selection and measurement of online comment dimensions, but also on the product types and source platforms of online reviews. Cultural context and other situational factors. Due to the obvious domain of online review analysis, this paper takes the book field as an example to systematically summarize and summarize the empirical research on the relationship between online review and sales volume at home and abroad. The aim is to provide ideas for normative empirical research.
【作者單位】： 上海出版印刷高等�？茖W(xué)校;
【基金】：上海市教育委員會科研創(chuàng)新重點(diǎn)項目“大數(shù)據(jù)背景下圖書在線評論對銷售績效的影響研究”(14ZS169)研究成果之一
【分類號】：G235
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本文編號：1603100