本文選題：童書　切入點(diǎn)：品牌　出處：《出版廣角》2017年12期 　論文類型：期刊論文

【摘要】：當(dāng)前國內(nèi)童書發(fā)展市場蓬勃向上,引領(lǐng)國內(nèi)出版市場的內(nèi)容風(fēng)向。越來越多的出版機(jī)構(gòu)布局童書業(yè)務(wù),童書資源、產(chǎn)品、發(fā)行和營銷渠道等都進(jìn)入白熱化的市場競爭階段,童書品牌的建設(shè)與維護(hù)也受到了極大的重視。國內(nèi)童書市場已經(jīng)形成多層次的童書品牌,品牌定位、品牌產(chǎn)品開發(fā)脈絡(luò)愈加明晰,愈加個(gè)性化。越多越多的從業(yè)者參與到童書品牌建設(shè)和運(yùn)營的摸索中來。以平臺(tái)思維和平臺(tái)操作模式來經(jīng)營童書品牌,不失為有益方向。
[Abstract]:At present, the domestic children's book development market is booming and upward, leading the content trend of the domestic publishing market. More and more publishing institutions are putting their children's book business, children's book resources, products, distribution and marketing channels into the stage of intense market competition. The construction and maintenance of the children's book brand has also received great attention. The domestic children's book market has formed a multi-level children's book brand, brand positioning, brand product development context has become more clear. More and more practitioners participate in the exploration of children's book brand construction and operation. It is a beneficial direction to operate children's book brand with platform thinking and platform operation mode.
【作者單位】： 湖南少年兒童出版社;
【分類號(hào)】：G239.2

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本文編號(hào)：1570751