本文選題：出版上市公司　切入點(diǎn)：尋的經(jīng)營　出處：《中國出版》2017年16期 　論文類型：期刊論文

【摘要】：在國際傳媒集團(tuán)浸潤中國傳媒市場的背景下,我國出版?zhèn)髅綐I(yè)運(yùn)作資本、規(guī)模擴(kuò)張、資源整合和市場拓展,已成進(jìn)一步發(fā)展之路。通過對已上市媒介公司進(jìn)行剖析,研究新出現(xiàn)的經(jīng)營規(guī)模擴(kuò)張與能效縮減之"剪刀差"現(xiàn)象,分析其經(jīng)營策略和產(chǎn)業(yè)結(jié)構(gòu),找出經(jīng)營短板,指出控制冗余成本的重要意義,以利于出版市場釋放存量、尋求增量,促進(jìn)媒介在符合產(chǎn)業(yè)發(fā)展規(guī)律的軌跡上運(yùn)行。
[Abstract]:Under the background of the international media groups infiltrating the Chinese media market, the operation capital, scale expansion, resource integration and market expansion of the publishing media industry in China have become the way for further development. This paper studies the phenomenon of "scissors difference" between the expansion of business scale and the reduction of energy efficiency, analyzes its management strategy and industrial structure, finds out the management shortboard, and points out the importance of controlling redundant cost in order to facilitate the release of stock in the publishing market and seek for increment. To promote the media in line with the development of industry on the track.
【作者單位】： 華中師范大學(xué)新聞傳播學(xué)院;
【基金】：2016年中央高校基本業(yè)務(wù)費(fèi)項(xiàng)目(20205160150)系列成果
【分類號】：G239.2-F
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本文編號：1564796