本文關(guān)鍵詞：近十年（2003-2012）武術(shù)類雜志發(fā)展的研究　出處：《武漢體育學(xué)院》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：黨的十八大提出實現(xiàn)中華民族偉大復(fù)興的“中國夢”。中華民族的復(fù)興必伴隨著文化的復(fù)興，而武術(shù)作為民族傳統(tǒng)文化的精髓之一，理應(yīng)作出自己的貢獻(xiàn)，然而武術(shù)的復(fù)興離不開發(fā)展，武術(shù)的發(fā)展離不開傳播。而武術(shù)類雜志作為武術(shù)傳播的重要載體，其在諸多方面有著其它媒介所沒有的優(yōu)勢，如，經(jīng)濟成本較低；閱讀較為方便；傳播范圍更為廣泛等，這些都使得武術(shù)類雜志成為武術(shù)傳播的重要途徑之一。可以說，一本武術(shù)類雜志，就是一面反應(yīng)武術(shù)的鏡子。近十年間，國際體壇風(fēng)起云涌，先后有過雅典奧運會、北京奧運會、倫敦奧運會等三場頂級的體育大賽，伴隨于此的“武術(shù)進(jìn)奧運”呼聲愈發(fā)強烈，十年間伴隨著《武林》、《精武》等雜志的�？�，武術(shù)類雜志的發(fā)展也面臨著諸多問題與挑戰(zhàn)，故對武術(shù)類雜志的研究具有十分重要的意義。 本文在對武術(shù)類雜志發(fā)展概述的基礎(chǔ)上，遵循“創(chuàng)刊久遠(yuǎn)、專業(yè)突出、特色鮮明、影響廣泛”的原則選出武術(shù)類雜志中最具特色與代表性的四種刊物，，《中華武術(shù)》、《武當(dāng)》、《少林與太極》、《武魂》并綜合采取文獻(xiàn)資料法、專家咨詢法、數(shù)理統(tǒng)計法和邏輯分析法在雜志欄目設(shè)置與廣告刊等兩大內(nèi)容入手，從時間縱向上和四類雜志空間的橫向上展開了深入細(xì)致的研究，最后進(jìn)一步分析了近十年武術(shù)類雜志發(fā)展中面臨的困境。研究得出：1近十年武術(shù)類雜志欄目設(shè)置以“小欄目”為主；數(shù)量上不斷精簡；重點上呈對名師、賽事、太極拳、內(nèi)家功夫等的關(guān)注；突出武當(dāng)特色與少林特色的特點。2近十年武術(shù)類雜志中廣告在總量上不斷趨于縮減，在廣告的類別上不斷趨于增加，在各類廣告的構(gòu)成比重中以影像書刊類廣告、絕技函授類廣告和館校招生類廣告為主的特點。3近十年武術(shù)類雜志在發(fā)展中面臨著新媒體挑戰(zhàn)、廣大受眾體育興趣轉(zhuǎn)移以及自身經(jīng)費不足、虛假廣告、分銷渠道單一等困境。 最后，就武術(shù)類雜志的發(fā)展分別從武術(shù)雜志欄目設(shè)置、廣告刊登以及面臨困境的對策上提出了若干建議。
[Abstract]:The eighteen proposed to achieve the great rejuvenation of the Chinese nation "China dream". The revival of the Chinese nation will be accompanied by a cultural renaissance, and martial arts as one of the essence of traditional culture, should make its own contribution, however, cannot do without the revival of Wushu development, Wushu development cannot do without the martial arts spread. The magazine as an important carrier of the spread of martial arts, which in many aspects with other media have advantages, such as low cost; reading more convenient; spread more widely, which makes the martial arts magazine has become one of the important ways of Wushu spread. It can be said that this is a martial arts magazine. The side reaction of martial arts mirror. During the past ten years, the international arena has had Athens raging like a storm, the Olympic Games, the Beijing Olympic Games, the London Olympics three top sports competition, along with the "Wushu into the Olympic Games" call The sound of the increasingly strong, ten years with the < < > > of martial arts, such as magazine publication fist, the development of martial arts magazine also faces many problems and challenges, so the research on the martial arts magazine has very important significance.
Based on an overview of the martial arts magazine development, follow the "first long, outstanding professional, distinctive, influential" principle selected four kinds of martial arts magazine publications are the most unique and representative of Chinese martial arts, < >, < < > Wudang, Shaolin and Tai Chi >, < > and Wuhun take the method of literature, expert consultation method of mathematical statistics and logical analysis in the journal columns and advertising journal two, studied from the vertical and four horizontal Time magazine space, finally further analysis of the martial arts magazine with nearly ten years of development in a dilemma. The results are: 1 for nearly ten years of martial arts magazine columns with "small column"; the number of focus is to continue to streamline; teachers, events, Taijiquan, inside Kung Fu and so on;.2 features prominent features and characteristics of the Shaolin Wudang nearly ten In the martial arts magazine advertising in the aggregate tends to be reduced, in the advertising category has tended to increase in proportion to the various types of advertising image advertising books,.3 the main characteristics of advertising and correspondence stunt Museum school enrollment advertising for nearly ten years of martial arts magazine is facing new challenges in the development of media the majority of the audience, as well as their sports interest transfer of insufficient funds, false advertising, single distribution channels and other difficulties.
Finally, some suggestions are put forward on the development of martial arts magazines from the column setting of Wushu magazines, advertisements and countermeasures.

【學(xué)位授予單位】：武漢體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G852;G237.5

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