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  本文關鍵詞：人民日報“觀點”版研究　出處：《河南大學》2013年碩士論文　論文類型：學位論文

  更多相關文章： 人民日報 “觀點”版 特色

【摘要】：進入二十一世紀后，隨著我國社會、政治和經濟等各方面發(fā)生深刻變化，新聞傳播環(huán)境也發(fā)生了變化。政治開明化和言論自由化進程的推進使公眾對社會事務的關注意識、參與意識逐漸增強，對新聞評論的期望值也隨之提高。媒體之間的競爭重點從“賣新聞”轉移到“賣觀點”、從“獨家新聞之爭”逐漸演變?yōu)椤蔼毤已哉撝疇帯��！把哉摿⑴_（報）”業(yè)已成為新聞媒體的共識，作為我國黨中央的機關報，《人民日報》適時推出了該報歷史上第一塊評論類版面——“觀點”版，并在一年后進行改版。這個版面立足于為干部和群眾提供發(fā)言平臺，在同讀者的交流互動中形成社會共識，力求把體現黨的主張和反映人民心聲統(tǒng)一起來，把堅持正面宣傳為主與加強和改進輿論監(jiān)督統(tǒng)一起來。 面對多樣化的媒介形式和復雜傳播環(huán)境形成的“官方輿論”和“民間輿論”兩個輿論場，人民日報“觀點”版在選題上依托其設置的“本報評論部”、“談治論理”、“議言廣場”、“風涼畫”等各欄目的特點，既堅持政治性的全局觀，又突出公眾意識，選題貼近實際、貼近生活、貼近群眾。尤其是通過一個個“系列評論”，主動發(fā)現并設置議題，每期系列評論針對一個話題從不同角度展開論述，在內容的深度和涉及的廣度上都達到了更高層次，這形成了“觀點”版的一大特色；在立論特點上，人民日報“觀點”版改變了傳統(tǒng)的呆板的說教形式，代之以平和的溝通式來傳達，給普通群眾以發(fā)言的平臺，努力打通民間輿論和官方輿論兩個輿論場，實現“為黨立言”與“為民立言”的統(tǒng)一；同時，在文風和作者隊伍方面，為了能充分了解民意，，傳達政府聲音，人民日報“觀點”版創(chuàng)新表達方式，通過圖文并茂的版面樣式和形式多樣的欄目，吸引和培養(yǎng)了一批由該報評論部、該報記者，網民、讀者、地方治理者、社會專家、學者等組成的作者隊伍，不同領域的作者隊伍不僅為豐富“觀點”版的內容提供了人才保障，而且通過他們代表更廣泛領域公眾進行發(fā)言，這更好地體現了大眾傳媒的公共性和“言論的自由市場”這些特點，這樣的內容也更容易引起讀者的關注和共鳴，從而產生較強的社會影響力、輿論引導力和輿論監(jiān)督作用。 雖然人民日報“觀點”版在選題、立論、文風和作者隊伍等方面都形成了自己的特色，為其他黨報評論提供了可供借鑒的特點，但是其也存在著一些問題和不足之處，主要有：出版日期斷檔而不提前通知或說明，報紙與網絡銜接度不高、出版版面不固定等，這些問題都影響讀者閱讀和查詢，這也是其需要進一步改進和完善的地方。
[Abstract]:Since 21th century, profound changes have taken place in our society, politics and economy. The news communication environment has also changed. With the advancement of the process of political openness and speech liberalization, the public's awareness of attention to social affairs and the consciousness of participation have been gradually strengthened. Expectations for news reviews have also increased. The focus of competition among the media has shifted from "selling news" to "selling views". From "exclusive news contention" to "exclusive speech dispute", "speech set up Taiwan (newspaper)" has become the consensus of the news media, as the organ of the party Central Committee of our country. "People's Daily" duly launched the first "viewpoint" page in the history of the newspaper, which was revised a year later. This page is based on providing a platform for cadres and the masses to speak. In the course of communication and interaction with readers, we should form a social consensus, strive to unify the views of the Party and the aspirations of the people, and unify the adherence to positive propaganda with the strengthening and improvement of supervision by public opinion. Facing the two public opinion fields of "official public opinion" and "folk public opinion" formed by diversified media forms and complex communication environment, People's Daily's "viewpoint" version relies on its "commentary department". The characteristics of various columns, such as "talking about the principles of governance", "the square of the discussion of speech", "the wind cool painting", and so on, not only adhere to the political overall view, but also highlight the public consciousness, and the topics are close to reality and life. Close to the masses, especially through a "series of comments", the initiative to find and set up topics, each issue of the series of comments on a topic from a different perspective. It has reached a higher level in the depth and breadth of the content, which has formed a major feature of the "viewpoint" version; On the characteristics of argument, People's Daily's "viewpoint" version has changed the traditional rigid form of preaching, replacing it with peaceful communication, giving the ordinary people a platform to speak. Making great efforts to open up the public opinion field of the folk public opinion and the official public opinion, and realizing the unity of "stand for the Party" and "stand for the people"; At the same time, in the literary style and the author team, in order to fully understand the public opinion, convey the government voice, People's Daily "viewpoint" version of the innovative expression, through the graphic layout style and various forms of columns. Attracted and cultivated a group of writers composed of the editorial department of the newspaper, the newspaper reporters, netizens, readers, local administrators, social experts, scholars, and so on. Teams of authors in different fields not only provide a talent guarantee for enriching the content of the views version, but also speak on behalf of the wider public through them. This better reflects the public nature of the mass media and the "free market of speech" and these characteristics, such content is more easy to arouse the attention and resonance of readers, and thus have a strong social influence. The power of public opinion guidance and the function of public opinion supervision. Although People's Daily's "viewpoint" has formed its own characteristics in the aspects of topic selection, argumentation, style of writing and the team of authors, it has provided some useful features for the commentary of other party newspapers. However, it also has some problems and shortcomings, mainly: the publication date without prior notice or explanation, newspaper and network connection degree is not high, publication layout is not fixed, and so on. These problems affect readers' reading and query, which is also the need for further improvement and improvement.
【學位授予單位】：河南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G213

【參考文獻】

相關期刊論文 前1條

1 杜若;辦出兩個名專欄的集體——人民日報評論部記事[J];中國記者;1996年03期

本文編號：1355785