本文關(guān)鍵詞：中南出版?zhèn)髅劫Y本運(yùn)營(yíng)研究，，由筆耕文化傳播整理發(fā)布。

網(wǎng)友wz_198621近日為您收集整理了關(guān)于中南出版?zhèn)髅劫Y本運(yùn)營(yíng)研究【優(yōu)秀論文】的文檔，希望對(duì)您的工作和學(xué)習(xí)有所幫助。以下是文檔介紹：分類(lèi)號(hào)…………….U D C密級(jí)編號(hào)十·初大學(xué)CENTRAL SOUTH U N lVERSITY碩士學(xué)位論文論文題目.…….主.南.出.叛傳爨資本鋈萱研窕……學(xué)科、專(zhuān)業(yè):……………….曼商管理…………………研究生姓名:…………………易盔藏………………….導(dǎo)師姓名及專(zhuān)業(yè)技術(shù)職務(wù)…………….烈喹梅一熬撬………………一¨原創(chuàng)性聲明lIlrl l lrll l lll f lrll IIlY1 91 41 45本人聲明,所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。盡我所知,除了論文中特別加以標(biāo)注和致謝的地方外,論文中不包含其他人已經(jīng)發(fā)表或撰寫(xiě)過(guò)的研究成果,也不包含為獲得中南大學(xué)或其他單位的學(xué)位或證書(shū)而使用過(guò)的材料。與我共同工作的同志對(duì)本研究所作的貢獻(xiàn)均已在論文中作了明確的說(shuō)明。作者簽名: 星壹筵日期: 鯊!!年』月叢日學(xué)位論文版權(quán)使用授權(quán)書(shū)本人了解中南大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定,即:學(xué)校有權(quán)保留學(xué)位論文并根據(jù)國(guó)家或湖南省有關(guān)部門(mén)規(guī)定送交學(xué)位論文,允許學(xué)位論文被查閱和借閱;學(xué)�？梢怨紝W(xué)位論文的全部或部分內(nèi)容,可以采用復(fù)印、縮印或其它手段保存學(xué)位論文。同時(shí)授權(quán)中國(guó)科學(xué)技術(shù)信息研究所將本學(xué)位論文收錄到《中國(guó)學(xué)位論文全文數(shù)據(jù)庫(kù)》,并通過(guò)網(wǎng)絡(luò)向社會(huì)公眾提供信息服務(wù)。:叢年』月墮日●- ,J ,P一摘要資本運(yùn)營(yíng)是企業(yè)做大做強(qiáng)的必由之路。本文分析了我國(guó)出版業(yè)的發(fā)展現(xiàn)狀和出版?zhèn)髅綐I(yè)資本運(yùn)營(yíng)發(fā)展的軌跡及動(dòng)因,闡述了我國(guó)出版?zhèn)髅綐I(yè)實(shí)施資本運(yùn)營(yíng)的可行性、必要性和緊迫性。同時(shí)選擇了出版?zhèn)髅缴鲜泄揪哂写硇缘娜齻�(gè)“第一股"資本運(yùn)營(yíng)的案例為研究對(duì)象,對(duì)其各自選擇的資本運(yùn)營(yíng)的方式、募集資金的流向等進(jìn)行了比較分析,為中南出版?zhèn)髅綄?shí)施資本運(yùn)營(yíng)戰(zhàn)略提供了可資借鑒的經(jīng)驗(yàn)。重點(diǎn)對(duì)中南出版?zhèn)髅綄?shí)施資本運(yùn)營(yíng)進(jìn)行了全面的診斷。通過(guò)SWOT分析方法,客觀地分析了中南出版?zhèn)髅綄?shí)施資本運(yùn)營(yíng)的內(nèi)外部環(huán)境;對(duì)中南出版?zhèn)髅降馁Y本運(yùn)營(yíng)方案進(jìn)行了可行性分析,對(duì)中南出版?zhèn)髅綌M實(shí)施的資本運(yùn)營(yíng)方案進(jìn)行設(shè)計(jì);運(yùn)用公司治理績(jī)效評(píng)價(jià)、市場(chǎng)經(jīng)營(yíng)績(jī)效評(píng)價(jià)、財(cái)務(wù)績(jī)效評(píng)價(jià)等體系對(duì)中南出版?zhèn)髅劫Y本運(yùn)營(yíng)的效果進(jìn)行了評(píng)價(jià);最后,對(duì)中南傳媒發(fā)展戰(zhàn)略提出了建議和思考:資本運(yùn)營(yíng)是出版?zhèn)髅綐I(yè)做大做強(qiáng)的必由之路,早上市早受益,但也有風(fēng)險(xiǎn),要規(guī)避風(fēng)險(xiǎn),研究對(duì)策,特別是中南出版?zhèn)髅絀PO之前通過(guò)私募形式引進(jìn)戰(zhàn)略投資者,開(kāi)創(chuàng)了中國(guó)出版?zhèn)髅狡髽I(yè)資本運(yùn)營(yíng)的新模式,探索了湖南出版由單一的產(chǎn)品經(jīng)營(yíng)向產(chǎn)品經(jīng)營(yíng)和資本經(jīng)營(yíng)復(fù)合運(yùn)營(yíng)戰(zhàn)略轉(zhuǎn)型的新路徑。關(guān)鍵詞資本運(yùn)營(yíng),戰(zhàn)略投資者,改制重組,募集資金流向ABSTRACTCapital operation is the enterprise bigger and stronger.This paper analyses the status and development of publishingpublishes journalism capital operation and the development of track andexpounds publishing medium implementing capital operation feasibilityand the necessity and urgency.Also chose publishing mediarepresentative publishing media three first shares capital operation caseas the research object,the choice of their respective capital operationmode,the flow of raising funds for parative analysis,CentralSouth publishing medium implement capital operation strategy providesreference for experience.Focus on implementation of capital operation in media CentralSouth published the diagnosis.Through the method of SWOT analysis,objectively analyzed Central South publishing media implement internaland extemal environments of capital operation,The capital of mediaoperation feasibility analyses of Central South publishing media toimplement the capital operation scheme design,Using corporategovemance performance evaluation and market operating performanceevaluation system of financial and performance evaluation of CentralSouth publishing media as the effect of capital operation in mediaevaluated,Finally,the development strategy of Central South publishingmedia,puts forward some suggestions and considerations:capitaloperation is publishing medium bigger and stronger,early benefit,butalso listed early to avoid risks,risks,research,especially beforepublishing media Central South IPO by private form strategic investors,introduce the publication medium enterprise capital operation,explorethe new mode of hunan publishing consists of a single product toproduct management and capital pound operation strategytransformation of a new path.KEY WORDS Capital operation,strategic investors,restructuring,raising capital flows目錄第l章引言………………………

12>

  本文關(guān)鍵詞：中南出版?zhèn)髅劫Y本運(yùn)營(yíng)研究，由筆耕文化傳播整理發(fā)布。