隨著經(jīng)濟全球化的深入發(fā)展和互聯(lián)網(wǎng)信息化技術(shù)的普及,物聯(lián)網(wǎng)、云共享、人工智能等新興信息技術(shù)亦進入快速發(fā)展的時代,企業(yè)的供應(yīng)鏈管理模式出現(xiàn)了全新的賦能需求。眾所周知,供應(yīng)鏈管理在企業(yè)的發(fā)展歷程中占有不可替代的地位,尤其是對于快速消費品行業(yè)來說,供應(yīng)鏈管理貫穿了整個快消企業(yè)日常業(yè)務(wù)的方方面面,無論是上游的供應(yīng)商、生產(chǎn)商、制造工廠,或者中游的庫存?zhèn)}庫、再或者是下游的分銷商、零售商或消費者,都無時無刻地貫穿著供應(yīng)鏈管理的理論與實踐�？梢哉f,一個公司的供應(yīng)鏈管理水平直接影響其企業(yè)名譽、產(chǎn)品質(zhì)量和市場競爭力等許多關(guān)鍵性因素,所以在當今的信息化時代下,如何在這樣充滿創(chuàng)新與機遇的時代背景下將當代的供應(yīng)鏈技術(shù)與新科技相融合成為了許多公司所面臨的問題。寶潔公司是一家總部位于美國俄亥俄州辛辛那提市的跨國快速消費品公司,由威廉·寶潔和詹姆斯·甘布爾于1837年創(chuàng)立。寶潔公司歷史悠久、規(guī)模宏大、資金雄厚、品牌多元化,擁有著多樣化的品牌和一系列家喻戶曉的產(chǎn)品。它主要經(jīng)營10種產(chǎn)品系列,包括嬰兒護理、織物護理、家庭護理、女性護理、美容、頭發(fā)護理、家庭護理、口腔護理、個人健康護理、皮膚和個人護理。在中國流行的護膚和洗護...

【文章頁數(shù)】：70 頁

【學位級別】：碩士

【文章目錄】：
Abstract
摘要
Chapter Ⅰ Introduction
    1.1 Background of the Study
    1.2 Significance of the Study
    1.3 Research Methods and Main contents
Chapter Ⅱ Related Theories and Literature Review
    2.1 The Historical Development of Supply Chain Management
        2.1.1 Roots
        2.1.2 The Early Years
        2.1.3 Logistics Comes of Age
        2.1.4 The Technology Revolution
        2.1.5 Globalization and Supply Chains
        2.1.6 The Future of Supply Chain and Logistics
    2.2 Related Theories
        2.2.1 Supply Chain Management Mode
        2.2.2 Fast Moving Consuming Goods
        2.2.3 Inventory Management
        2.2.4 Green Supply Chain
        2.2.5 New retail
Chapter Ⅲ The Analysis and Optimization of Supply Chain Management Mode of P&G
    3.1 Background Introduction
        3.1.1 The History of Company Development
        3.1.2 Product Lines
        3.1.3 Financial Status
        3.1.4 Corporate Culture
    3.2 The Current Mode of Supply Chain Management of P&G
        3.2.1 EDI and VMI Management System
        3.2.2 CPFR Plan
        3.2.3 P&G-Walmart Cooperative Mode
        3.2.4 New Retail Concept
        3.2.5 SBD System
        3.2.6 Green Supply Chain
    3.3 Supply Chain Optimization Model: P&G Station
        3.3.1 Background Introduction of P&G Station
        3.3.2 Advantages
Chapter Ⅳ The Enlightenment of Supply Chain Management Mode of P&G to Chinese Enterprises
    4.1 The Shortage on the Current Supply Chain Management of Chinese Enterprises
    4.2 Enlightenment and Solutions
        4.2.1 Focusing on the Positioning of Customer Needs
        4.2.2 Following the Concept of Green Supply Chain
        4.2.3 Expanding the Distributional Channels from Warehouse to Customers
Chapter Ⅴ Conclusion
    5.1 Major Findings of the Study
    5.2 Limitations and Suggestions for the Future Study
References
Acknowledgements



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