隨著經(jīng)濟(jì)全球化的深入發(fā)展和互聯(lián)網(wǎng)信息化技術(shù)的普及,物聯(lián)網(wǎng)、云共享、人工智能等新興信息技術(shù)亦進(jìn)入快速發(fā)展的時(shí)代,企業(yè)的供應(yīng)鏈管理模式出現(xiàn)了全新的賦能需求。眾所周知,供應(yīng)鏈管理在企業(yè)的發(fā)展歷程中占有不可替代的地位,尤其是對(duì)于快速消費(fèi)品行業(yè)來說,供應(yīng)鏈管理貫穿了整個(gè)快消企業(yè)日常業(yè)務(wù)的方方面面,無論是上游的供應(yīng)商、生產(chǎn)商、制造工廠,或者中游的庫存?zhèn)}庫、再或者是下游的分銷商、零售商或消費(fèi)者,都無時(shí)無刻地貫穿著供應(yīng)鏈管理的理論與實(shí)踐。可以說,一個(gè)公司的供應(yīng)鏈管理水平直接影響其企業(yè)名譽(yù)、產(chǎn)品質(zhì)量和市場(chǎng)競(jìng)爭(zhēng)力等許多關(guān)鍵性因素,所以在當(dāng)今的信息化時(shí)代下,如何在這樣充滿創(chuàng)新與機(jī)遇的時(shí)代背景下將當(dāng)代的供應(yīng)鏈技術(shù)與新科技相融合成為了許多公司所面臨的問題。寶潔公司是一家總部位于美國(guó)俄亥俄州辛辛那提市的跨國(guó)快速消費(fèi)品公司,由威廉·寶潔和詹姆斯·甘布爾于1837年創(chuàng)立。寶潔公司歷史悠久、規(guī)模宏大、資金雄厚、品牌多元化,擁有著多樣化的品牌和一系列家喻戶曉的產(chǎn)品。它主要經(jīng)營(yíng)10種產(chǎn)品系列,包括嬰兒護(hù)理、織物護(hù)理、家庭護(hù)理、女性護(hù)理、美容、頭發(fā)護(hù)理、家庭護(hù)理、口腔護(hù)理、個(gè)人健康護(hù)理、皮膚和個(gè)人護(hù)理。在中國(guó)流行的護(hù)膚和洗護(hù)...

【文章頁數(shù)】：70 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Abstract
摘要
Chapter Ⅰ Introduction
    1.1 Background of the Study
    1.2 Significance of the Study
    1.3 Research Methods and Main contents
Chapter Ⅱ Related Theories and Literature Review
    2.1 The Historical Development of Supply Chain Management
        2.1.1 Roots
        2.1.2 The Early Years
        2.1.3 Logistics Comes of Age
        2.1.4 The Technology Revolution
        2.1.5 Globalization and Supply Chains
        2.1.6 The Future of Supply Chain and Logistics
    2.2 Related Theories
        2.2.1 Supply Chain Management Mode
        2.2.2 Fast Moving Consuming Goods
        2.2.3 Inventory Management
        2.2.4 Green Supply Chain
        2.2.5 New retail
Chapter Ⅲ The Analysis and Optimization of Supply Chain Management Mode of P&G
    3.1 Background Introduction
        3.1.1 The History of Company Development
        3.1.2 Product Lines
        3.1.3 Financial Status
        3.1.4 Corporate Culture
    3.2 The Current Mode of Supply Chain Management of P&G
        3.2.1 EDI and VMI Management System
        3.2.2 CPFR Plan
        3.2.3 P&G-Walmart Cooperative Mode
        3.2.4 New Retail Concept
        3.2.5 SBD System
        3.2.6 Green Supply Chain
    3.3 Supply Chain Optimization Model: P&G Station
        3.3.1 Background Introduction of P&G Station
        3.3.2 Advantages
Chapter Ⅳ The Enlightenment of Supply Chain Management Mode of P&G to Chinese Enterprises
    4.1 The Shortage on the Current Supply Chain Management of Chinese Enterprises
    4.2 Enlightenment and Solutions
        4.2.1 Focusing on the Positioning of Customer Needs
        4.2.2 Following the Concept of Green Supply Chain
        4.2.3 Expanding the Distributional Channels from Warehouse to Customers
Chapter Ⅴ Conclusion
    5.1 Major Findings of the Study
    5.2 Limitations and Suggestions for the Future Study
References
Acknowledgements



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