【摘要】：伴隨著中國(guó)經(jīng)濟(jì)的快速增長(zhǎng)和居民消費(fèi)能力的提升,中國(guó)逐步成為全球知名汽車(chē)市場(chǎng),國(guó)際汽車(chē)廠商本土化進(jìn)程也隨之而來(lái),中國(guó)汽車(chē)市場(chǎng)和產(chǎn)業(yè)也慢慢與國(guó)際接軌,而中國(guó)也漸漸成為汽車(chē)的第一大潛力市場(chǎng)。在汽車(chē)產(chǎn)業(yè)發(fā)展和帶動(dòng)下,汽車(chē)電子市場(chǎng)迎頭趕上,在國(guó)產(chǎn)轎車(chē)全面快速發(fā)展的同時(shí),相關(guān)汽車(chē)電子產(chǎn)品市場(chǎng)也開(kāi)始興起。預(yù)計(jì)未來(lái)幾年,會(huì)有眾多適應(yīng)汽車(chē)發(fā)展的電子產(chǎn)品被植入國(guó)產(chǎn)汽車(chē)中,而各汽車(chē)廠商的電子競(jìng)賽也將愈演愈烈。在汽車(chē)電子產(chǎn)品應(yīng)用初期,主要集中在動(dòng)力控制和安全領(lǐng)域,隨著當(dāng)今消費(fèi)者對(duì)汽車(chē)的要求不斷變化發(fā)展,大量用于舒適、娛樂(lè)的車(chē)身、車(chē)載電子也被應(yīng)用到傳統(tǒng)汽車(chē)及新能源汽車(chē)中去,且市場(chǎng)發(fā)展?jié)摿薮�。市�?chǎng)環(huán)境復(fù)雜,機(jī)會(huì)和威脅并存,所處汽車(chē)電子行業(yè)的企業(yè)將怎么面對(duì),如何制定公司發(fā)展戰(zhàn)略是當(dāng)前汽車(chē)電子公司急需研究和解決的問(wèn)題。這篇文章是針對(duì)具有多年汽車(chē)電子行業(yè)背景的A汽車(chē)電子有限公司的一個(gè)戰(zhàn)略發(fā)展案例研究。通過(guò)利用所學(xué)知識(shí)與戰(zhàn)略管理的理論研究方法相結(jié)合,SWOT分析公司面臨的優(yōu)勢(shì)和劣勢(shì),機(jī)會(huì)和威脅并進(jìn)行深入的研究,提出適合公司發(fā)展的戰(zhàn)略解決方案和實(shí)施方法。為公司能夠騰飛發(fā)展提供一些參考,使公司在眾多汽車(chē)電子公司中脫穎而出,迅速成為行業(yè)領(lǐng)軍企業(yè)。
[Abstract]:With the rapid growth of China's economy and the improvement of residents' consumption ability, China has gradually become a well-known global automobile market, and the process of localization of international automobile manufacturers has also followed, and the Chinese automobile market and industry have slowly been in line with the international standards. And China has gradually become the largest potential market for cars. With the development and promotion of the automobile industry, the automobile electronic market is catching up with each other. While the domestic cars are developing rapidly, the related automobile electronic products market is also beginning to rise. It is expected that in the next few years, a large number of electronics suitable for the development of cars will be embedded in domestic cars, and the electronic competitions of automakers will intensify. At the beginning of the application of automobile electronic products, it mainly focused on the field of power control and safety. With the continuous change and development of consumers' requirements for cars, a large number of bodies are used for comfort and entertainment. Vehicle electronics are also used in traditional cars and new energy vehicles, and the market has great potential. The market environment is complex, opportunities and threats coexist, how will the automobile electronics industry enterprises face, how to formulate the company development strategy is the current automotive electronics companies need to study and solve the problem. This article is a strategic development case study of A Automotive Electronics Co., Ltd., which has many years of background in automobile electronics industry. By combining the knowledge learned with the theoretical research method of strategic management, SWOT analyzes the advantages and disadvantages, opportunities and threats faced by the company and makes in-depth research, and puts forward the strategic solutions and implementation methods suitable for the development of the company. For the company can take off to provide some reference, so that the company in many automotive electronics companies stand out, quickly become an industry leader.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F272;F426.471

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 鞠洪坤;;基于價(jià)值鏈的現(xiàn)代企業(yè)資金流管理[J];會(huì)計(jì)師;2011年04期

2 師東菊;安祥林;趙興艷;;企業(yè)戰(zhàn)略成本管理中存在的問(wèn)題及策略研究[J];中國(guó)科技信息;2007年02期

，

本文編號(hào)：2473022