【摘要】：基于信陽消費(fèi)者對(duì)酸奶的消費(fèi)意愿的調(diào)研資料,分析了消費(fèi)者對(duì)酸奶的消費(fèi)意愿及其影響因素。結(jié)果表明,有68.3%的人喜歡喝酸奶,42.6%的人喜歡晚上喝酸奶,飲用人群中兒童和青少年各占1/3,78.5%的人月均酸奶消費(fèi)支出在100元以下,74.8%的人喜歡到超市購買酸奶,選擇的主要品牌是蒙牛和伊利,原味純酸奶比較受歡迎,其中65.8%的人選擇利樂盒裝酸奶,45.4%的人購買酸奶時(shí)受電視廣告的影響,51.2%的人超市購買酸奶時(shí)喜歡商家附贈(zèng)小物品。通過分析可以很清楚的知道消費(fèi)者的喜好,以便于擴(kuò)大消費(fèi)市場(chǎng),同時(shí)更好的滿足廣大消費(fèi)者。
[Abstract]:Based on the investigation data of consumers' willingness to consume yoghurt, this paper analyzes consumers' willingness to consume yogurt and its influencing factors. The results showed that 68.3% of the people liked to drink yogurt, 42.6% liked to drink yoghurt at night, and 78.5% of the people consumed yogurt less than 100 yuan per month. 74.8% of people like to go to the supermarket to buy yogurt, the main brand choice is Mengniu and Yili, the original taste of pure yogurt is more popular, among them 65.8% choose Lilo box yoghurt. 45.4% of people buy yoghurt by TV ads, 51.2% of supermarkets like to buy yogurt with small items. Through the analysis, we can clearly know the consumer preferences, in order to expand the consumer market, and better meet the majority of consumers.
【作者單位】： 信陽師范學(xué)院生命科學(xué)學(xué)院;信陽農(nóng)林學(xué)院食品學(xué)院;
【基金】：信陽師范學(xué)院青年骨干教師資助計(jì)劃項(xiàng)目
【分類號(hào)】：F713.55;F426.82

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