合資對(duì)我國(guó)汽車產(chǎn)業(yè)市場(chǎng)結(jié)構(gòu)及績(jī)效的影響
[Abstract]:With the development of economic globalization, international capital flows more frequently. Since the reform and opening up, a large number of foreign capital began to enter China, the automobile industry has become the key industry of foreign investment. The Chinese government provides comprehensive policy support for foreign investment in China's automobile industry, and Sino-foreign joint venture automobile companies become the main way for foreign investors to enter China's automobile industry. The industrial policy of "market for technology" adopted by our government has made some achievements, but there are also some problems at the same time. After more than 30 years of joint ventures, joint ventures now occupy a market share of more than 1/3. Joint ventures have a profound impact on all aspects of China's auto industry. This paper adopts the analytical method of combining theory with practice. Firstly, by analyzing the process and present situation of joint venture in automobile industry, the paper summarizes the motivation and mode of Sino-foreign joint venture in automobile industry, and it can be seen that the policy of automobile industry in China plays a great role in the process of joint venture. Secondly, by analyzing the competitive strategy of the enterprise, we can see that the market pattern of joint venture oligopoly in automobile industry does not destroy the market competition, on the contrary, it makes the enterprise competitive behavior more intense, and the market performance is improved. Finally, through the comprehensive analysis of the impact of joint venture on the market structure and performance of China's automobile industry, we can see that the impact of joint venture on the market structure of China's automobile industry is mainly reflected in the improvement of market concentration, product differentiation and barriers to entry. The impact on market performance is mainly reflected in economic benefits, international competitiveness and the promotion of human capital.
【學(xué)位授予單位】:華中科技大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2015
【分類號(hào)】:F426.471
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