【摘要】：通過對(duì)普洱茶在國(guó)際市場(chǎng)的銷售價(jià)格進(jìn)行比較后發(fā)現(xiàn),影響該茶葉出口貿(mào)易質(zhì)量的因素還應(yīng)將普洱茶的供應(yīng)商結(jié)構(gòu),以及在國(guó)際市場(chǎng)上的競(jìng)爭(zhēng)結(jié)構(gòu)納入到問題的討論視野之中。通過梳理出三個(gè)方面的問題,以及在問題導(dǎo)向下所建立起的分析框架,本文提出了5個(gè)方面的對(duì)策:加強(qiáng)普洱茶的品牌建設(shè)、完善普洱茶的售后服務(wù)、建立協(xié)調(diào)廠商出口機(jī)制、組建區(qū)域性的集團(tuán)公司、開發(fā)O2O國(guó)際銷售模式。
[Abstract]:By comparing the selling price of Pu'er tea in the international market, it is found that the factors affecting the quality of the tea export trade should also include the supplier structure of Pu'er tea and the competitive structure in the international market into the discussion of the problems. Through combing out three aspects of the problems and the analysis frame established under the guidance of the problem, this paper puts forward five countermeasures: strengthening the brand construction of Pu'er tea, perfecting the after-sales service of Pu'er tea, and establishing the coordinated export mechanism of the manufacturer. Set up regional group companies and develop O 2 O international sales model.
【作者單位】： 長(zhǎng)春科技學(xué)院;
【分類號(hào)】：F426.82;F752.62

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