【摘要】：從上個(gè)世紀(jì)90年代,人們提出“要想富,先修路”的口號(hào),到二十一世紀(jì)全國形成以高速公路為骨架的路網(wǎng)格局,公路建設(shè)為經(jīng)濟(jì)發(fā)展做出了巨大的貢獻(xiàn)。隨著國家交通基礎(chǔ)設(shè)施建設(shè)投資的增加,作為工程質(zhì)量管理重要手段的試驗(yàn)檢測(cè)得到了迅速的發(fā)展,檢測(cè)行業(yè)既面臨著機(jī)遇與也面臨著挑戰(zhàn)。隨著國家進(jìn)一步發(fā)揮市場(chǎng)機(jī)制在經(jīng)濟(jì)資源配置中的作用,檢測(cè)市場(chǎng)進(jìn)一步放開,鼓勵(lì)社會(huì)第三方檢測(cè)機(jī)構(gòu)參與工程建設(shè)過程和工后運(yùn)營(yíng)階段的檢測(cè),同時(shí)加大了行業(yè)監(jiān)管力度,檢測(cè)機(jī)構(gòu)無論從數(shù)量上還是規(guī)模上都得到了空前發(fā)展,作為第三方檢測(cè)機(jī)構(gòu)的民營(yíng)企業(yè)面臨巨大的競(jìng)爭(zhēng)壓力。合誠工程檢測(cè)公司是國內(nèi)一家第三方工程檢測(cè)機(jī)構(gòu),成立于2006年,經(jīng)過幾年的發(fā)展,已經(jīng)初具規(guī)模。面對(duì)復(fù)雜多變的環(huán)境,檢測(cè)公司要在激烈的競(jìng)爭(zhēng)環(huán)境中生存和發(fā)展,將品牌做大做強(qiáng),就非常有必要進(jìn)行競(jìng)爭(zhēng)戰(zhàn)略研究,構(gòu)建自己的競(jìng)爭(zhēng)優(yōu)勢(shì)。本文運(yùn)用競(jìng)爭(zhēng)戰(zhàn)略理論和價(jià)值鏈理論,對(duì)合誠工程檢測(cè)公司的戰(zhàn)略進(jìn)行研究。首先從宏觀環(huán)境和行業(yè)競(jìng)爭(zhēng)環(huán)境進(jìn)行分析,識(shí)別出公司面臨著國家政策支持和行業(yè)快速發(fā)展等良好的成長(zhǎng)機(jī)會(huì),同時(shí)也面臨著行業(yè)監(jiān)管趨緊、競(jìng)爭(zhēng)日益激烈等威脅。其次,從價(jià)值鏈角度對(duì)合誠工程檢測(cè)公司內(nèi)部?jī)r(jià)值活動(dòng)和價(jià)值鏈系統(tǒng)進(jìn)行分析,識(shí)別企業(yè)的優(yōu)勢(shì)和劣勢(shì)。接著采用EFE矩陣和IFE矩陣對(duì)外部環(huán)境和內(nèi)部環(huán)境的關(guān)鍵因素進(jìn)行歸納提煉,用SWOT矩陣工具對(duì)機(jī)會(huì)與威脅、優(yōu)勢(shì)和劣勢(shì)進(jìn)行匹配,同時(shí)采用QSPM矩陣對(duì)備選戰(zhàn)略進(jìn)行選擇。最后,結(jié)合行業(yè)特點(diǎn)和企業(yè)自身實(shí)際情況,制定出合誠工程檢測(cè)公司的競(jìng)爭(zhēng)戰(zhàn)略和戰(zhàn)略實(shí)施途徑。本文還提出了通過公司的業(yè)務(wù)流程優(yōu)化、市場(chǎng)業(yè)務(wù)拓展、檢測(cè)服務(wù)模式創(chuàng)新、質(zhì)量控制加強(qiáng)和信息化建設(shè)等一系列的措施促進(jìn)戰(zhàn)略的實(shí)施。本文期望通過對(duì)合誠工程檢測(cè)公司競(jìng)爭(zhēng)戰(zhàn)略的研究,對(duì)合誠工程檢測(cè)公司的經(jīng)營(yíng)以及給同類企業(yè)的發(fā)展提供參考思路。
[Abstract]:From the 1990s, people put forward the slogan of "want to be rich, build roads first", and form the highway network pattern with highway as the skeleton in the 21 century. Highway construction has made great contribution to the economic development. With the increase of national transportation infrastructure construction investment, the test and detection, as an important means of engineering quality management, has been developed rapidly. The testing industry is faced with both opportunities and challenges. As the state further exerts the role of the market mechanism in the allocation of economic resources, the testing market is further liberalized, and the third party inspection institutions of the society are encouraged to participate in the inspection of the construction process and the post-work operation phase of the project, and at the same time, the supervision of the industry has been strengthened. As a third party testing institution, private enterprises are facing great competition pressure, both in terms of quantity and scale. Hesheng Engineering testing Company is a third-party engineering testing organization in China, founded in 2006, after several years of development, has begun to take shape. In the face of complex and changeable environment, it is very necessary to study the competitive strategy and construct its own competitive advantage if the testing company wants to survive and develop in the fierce competition environment and make the brand bigger and stronger. In this paper, the competitive strategy theory and the value chain theory are used to study the strategy of Hesheng Engineering Inspection Company. Based on the analysis of macro environment and competition environment, it is recognized that the company is facing good growth opportunities such as the support of national policy and the rapid development of the industry. At the same time, it also faces the threat of tighter supervision and fiercer competition. Secondly, it analyzes the internal value activities and value chain system of Hecheng Engineering Inspection Company from the value chain point of view, and identifies the advantages and disadvantages of enterprises. Then EFE matrix and IFE matrix are used to summarize the key factors of external environment and internal environment, and SWOT matrix tools are used to match opportunities, threats, strengths and weaknesses, and QSPM matrix is used to select alternative strategies. Finally, according to the characteristics of the industry and the actual situation of the enterprise itself, the competitive strategy and the implementation way of the company are worked out. This paper also puts forward a series of measures to promote the implementation of the strategy, such as optimizing the business process, expanding the market business, innovating the testing service mode, strengthening the quality control and information construction, etc. This paper hopes that through the study of competitive strategy of Hecheng Engineering Inspection Company, the management of Hecheng Engineering Inspection Company and the development of similar enterprises will be provided with reference ideas.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F272;F426.92

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本文編號(hào)：2220558