業(yè)務與體制雙轉型背景下YP公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-07-20 19:46
【摘要】：近年來,世界經濟低迷不振,國際石油市場供大于求,原油價格大幅下跌,能源消費增速減緩。我國經濟降速換檔,石油市場需求持續(xù)疲軟、競爭主體多元化、石油行業(yè)微利化。石油企業(yè)的經濟形勢與生存環(huán)境發(fā)生了新的變化。YP公司是石油行業(yè)的新軍,專門從事石油倉儲,如今面臨著市場環(huán)境的沖擊和挑戰(zhàn)。因此,制定好未來一段時期的發(fā)展戰(zhàn)略,對于實現YP公司持續(xù)、穩(wěn)健、長遠發(fā)展具有重要的現實意義。本文遵循戰(zhàn)略分析、戰(zhàn)略選擇、戰(zhàn)略實施的戰(zhàn)略管理過程,對YP公司的發(fā)展戰(zhàn)略選擇進行了分析和研究。文章首先從YP公司的內部和外部環(huán)境分析入手,運用PEST工具,從經濟、政治法律、社會文化和技術等方面分析了企業(yè)的宏觀環(huán)境；運用五力模型工具,從競爭對手、替代產品、供應商、購買者和同行企業(yè)等方面分析了YP公司的產業(yè)環(huán)境；運用戰(zhàn)略群組圖,分析了YP公司戰(zhàn)略活動的可能方向和趨勢；運用CPM工具,聚焦了YP公司與主要競爭對手的競爭態(tài)勢；從企業(yè)的生命周期階段和資源、能力維度,分析了YP公司的發(fā)展階段和內部資源狀況；運用價值鏈工具,分析了YP公司內部價值鏈環(huán)節(jié)優(yōu)劣勢和在外部價值鏈上的位置及延伸方向。其次,在上述內、外部環(huán)境分析的基礎上,辨識了YP公司面臨的發(fā)展機會和威脅,自身的優(yōu)勢和劣勢,構建了YP公司的SWOT矩陣,通過匹配、分析,提出了備選戰(zhàn)略方案,基于背景形勢和利益相關者等因素的考慮,最終確定了適合YP公司的總體戰(zhàn)略方案、目標和業(yè)務規(guī)劃,即在石油產業(yè)體制改革和YP公司業(yè)務轉型的背景下,努力成為環(huán)渤海區(qū)域煉化、貿易企業(yè)的中轉樞紐基地和石油貿易商。但是,戰(zhàn)略目標的實現和戰(zhàn)略實施的過程并非易事,本文最后從戰(zhàn)略計劃、組織結構、管理政策、資源配置和機制改進等方面給出了建議性措施。
[Abstract]:In recent years, the world economy has been sluggish, the international oil market has been oversupplied, crude oil prices have fallen sharply, and energy consumption has slowed. China's economy is shifting at a lower speed, the oil market demand continues to be weak, the main body of competition is diversified, and the petroleum industry is less profitable. New changes have taken place in the economic situation and living environment of petroleum enterprises .YP company is a new army of petroleum industry, specialized in oil storage, now it is facing the impact and challenge of market environment. Therefore, it is of great practical significance to formulate the development strategy for a period of time to realize the sustainable, steady and long-term development of YP Company. Following the strategic management process of strategic analysis, strategic choice and strategic implementation, this paper analyzes and studies the development strategy choice of YP Company. Firstly, this paper starts with the analysis of internal and external environment of YP Company, analyzes the macro environment of enterprises from the aspects of economy, politics and law, social culture and technology by using pest tools, and uses five Force Model tools to substitute products from competitors. Suppliers, purchasers and peer firms analyze the industrial environment of YP Company; use strategic group diagram to analyze the possible direction and trend of YP company's strategic activities; use CPM tools, It focuses on the competitive situation of YP Company and its main competitors, analyzes the development stage and internal resource situation of YP Company from the life cycle stage and resource, capability dimension of the enterprise, and uses the value chain tool. The advantages and disadvantages of the internal value chain and the position and extension direction in the external value chain of YP Company are analyzed. Secondly, on the basis of the above internal and external environment analysis, we identify the development opportunities and threats faced by YP Company, its own strengths and weaknesses, and construct the SWOT matrix of YP Company. Based on the consideration of background situation and stakeholders, the overall strategic plan, objectives and business planning suitable for YP Company are finally determined, that is, in the context of petroleum industry system reform and the restructuring of YP Company's business. Strive to become the Bohai region refining, trading enterprises transit hub base and oil traders. However, the realization of strategic objectives and the process of strategic implementation are not easy. At the end of this paper, some suggestions are given in terms of strategic planning, organizational structure, management policy, resource allocation and mechanism improvement.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272;F426.22
本文編號：2134580
[Abstract]:In recent years, the world economy has been sluggish, the international oil market has been oversupplied, crude oil prices have fallen sharply, and energy consumption has slowed. China's economy is shifting at a lower speed, the oil market demand continues to be weak, the main body of competition is diversified, and the petroleum industry is less profitable. New changes have taken place in the economic situation and living environment of petroleum enterprises .YP company is a new army of petroleum industry, specialized in oil storage, now it is facing the impact and challenge of market environment. Therefore, it is of great practical significance to formulate the development strategy for a period of time to realize the sustainable, steady and long-term development of YP Company. Following the strategic management process of strategic analysis, strategic choice and strategic implementation, this paper analyzes and studies the development strategy choice of YP Company. Firstly, this paper starts with the analysis of internal and external environment of YP Company, analyzes the macro environment of enterprises from the aspects of economy, politics and law, social culture and technology by using pest tools, and uses five Force Model tools to substitute products from competitors. Suppliers, purchasers and peer firms analyze the industrial environment of YP Company; use strategic group diagram to analyze the possible direction and trend of YP company's strategic activities; use CPM tools, It focuses on the competitive situation of YP Company and its main competitors, analyzes the development stage and internal resource situation of YP Company from the life cycle stage and resource, capability dimension of the enterprise, and uses the value chain tool. The advantages and disadvantages of the internal value chain and the position and extension direction in the external value chain of YP Company are analyzed. Secondly, on the basis of the above internal and external environment analysis, we identify the development opportunities and threats faced by YP Company, its own strengths and weaknesses, and construct the SWOT matrix of YP Company. Based on the consideration of background situation and stakeholders, the overall strategic plan, objectives and business planning suitable for YP Company are finally determined, that is, in the context of petroleum industry system reform and the restructuring of YP Company's business. Strive to become the Bohai region refining, trading enterprises transit hub base and oil traders. However, the realization of strategic objectives and the process of strategic implementation are not easy. At the end of this paper, some suggestions are given in terms of strategic planning, organizational structure, management policy, resource allocation and mechanism improvement.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272;F426.22
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1 劉勇;業(yè)務與體制雙轉型背景下YP公司發(fā)展戰(zhàn)略研究[D];大連理工大學;2015年
2 Gaurab Pokhrel（佳烏拉）;細胞色素CYP(450)3A4、3A5和2D6基因單核苷酸多態(tài)性對腎移植患者他克莫司代謝的影響[D];復旦大學;2014年
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