本文選題：再制造發(fā)動(dòng)機(jī) + 影響因素　； 參考：《大連理工大學(xué)》2015年碩士論文

【摘要】：隨著我國(guó)汽車產(chǎn)銷量逐年不斷增長(zhǎng),廢舊汽車零部件也在逐年增加。如果廢舊汽車零部件得不到合理處置,就會(huì)帶來(lái)一系列問題,如環(huán)境破壞、資源浪費(fèi)、能源短缺等。再制造作為循環(huán)經(jīng)濟(jì)的最高形式,已經(jīng)得到各國(guó)政府的高度重視,發(fā)展汽車零部件再制造產(chǎn)業(yè)已成為國(guó)內(nèi)必然趨勢(shì)。目前雖已得到政府和企業(yè)的高度重視,然而我國(guó)汽車零部件再制造產(chǎn)業(yè)仍發(fā)展緩慢,其中一個(gè)重要原因是國(guó)內(nèi)再制造發(fā)動(dòng)機(jī)市場(chǎng)所占市場(chǎng)份額低,消費(fèi)者對(duì)再制造發(fā)動(dòng)機(jī)的購(gòu)買力低下。因此識(shí)別影響消費(fèi)者購(gòu)買再制造發(fā)動(dòng)機(jī)的因素,理清影響因素對(duì)購(gòu)買行為的影響過程,是促進(jìn)再制造發(fā)動(dòng)機(jī)銷售及再制造產(chǎn)業(yè)發(fā)展的關(guān)鍵。本研究以重型卡車再制造發(fā)動(dòng)機(jī)為研究對(duì)象,通過實(shí)地調(diào)研301名重型卡車司機(jī),識(shí)別出再制造發(fā)動(dòng)機(jī)購(gòu)買行為的影響因素,剖析影響路徑、因素間相互關(guān)系,建立我國(guó)重型卡車再制造發(fā)動(dòng)機(jī)購(gòu)買行為影響因素理論模型,并以此為依據(jù)為政府相關(guān)部門和企業(yè)制定促進(jìn)再制造發(fā)動(dòng)機(jī)購(gòu)買行為的措施及建議。本研究主要內(nèi)容和結(jié)論如下：(1)收集整理現(xiàn)有研究成果,結(jié)合我國(guó)具體國(guó)情,以計(jì)劃行為理論和人際行為理論為基礎(chǔ),構(gòu)建我國(guó)重型卡車再制造發(fā)動(dòng)機(jī)購(gòu)買行為影響因素理論模型,確定影響我國(guó)重型卡車再制造發(fā)動(dòng)機(jī)購(gòu)買行為的主要因素可以分為外部因素、內(nèi)部因素和促成因素。(2)根據(jù)已有量表和理論模型設(shè)計(jì)開發(fā)我國(guó)重型卡車再制造發(fā)動(dòng)機(jī)購(gòu)買行為影響因素的量表,通過問卷調(diào)查法進(jìn)行數(shù)據(jù)收集,運(yùn)用實(shí)證分析法對(duì)量表進(jìn)行數(shù)據(jù)統(tǒng)計(jì)分析。(3)運(yùn)用SPSS軟件進(jìn)行影響因素因子分析,結(jié)果表明,影響我國(guó)重型卡車再制造發(fā)動(dòng)機(jī)購(gòu)買行為的影響因素中,內(nèi)部因素包括產(chǎn)品知識(shí)、產(chǎn)品信任和環(huán)保消費(fèi)價(jià)值觀,外部因素包括產(chǎn)品屬性和公共宣傳,促成因素包含鼓勵(lì)性政策和購(gòu)買便利性兩個(gè)因素。(4)運(yùn)用回歸分析研究重型卡車再制造發(fā)動(dòng)機(jī)購(gòu)買行為影響因素、購(gòu)買意向和行為之間的關(guān)系。通過數(shù)據(jù)分析得出,再制造發(fā)動(dòng)機(jī)的購(gòu)買行為直接受購(gòu)買意向的影響,內(nèi)部因素直接影響購(gòu)買意向,外部因素通過內(nèi)部因素間接影響購(gòu)買意向,即內(nèi)部因素在外部因素對(duì)購(gòu)買意向的影響中起中介作用。促成因素作為調(diào)節(jié)變量影響消費(fèi)者再制造發(fā)動(dòng)機(jī)購(gòu)買意向到行為的轉(zhuǎn)換。本研究站在多個(gè)學(xué)科領(lǐng)域視角對(duì)我國(guó)重型卡車再制造發(fā)動(dòng)機(jī)購(gòu)買行為影響因素進(jìn)行了較為全面的概括,并運(yùn)用實(shí)證分析的方法對(duì)影響關(guān)系和影響力進(jìn)行了定量分析,為促進(jìn)再制造發(fā)動(dòng)機(jī)銷售提供理論依據(jù),并為汽車零部件再制造產(chǎn)業(yè)發(fā)展提供參考。
[Abstract]:With the increasing of automobile production and sales in our country, the waste automobile parts are increasing year by year. If the waste automobile parts can not be disposed properly, it will bring a series of problems, such as environmental damage, waste of resources, energy shortage and so on. As the highest form of circular economy, remanufacturing has been highly valued by the governments of various countries, and the development of automobile parts remanufacturing industry has become an inevitable trend in China. Although the government and enterprises have attached great importance to it, the remanufacturing industry of automobile parts in China is still slow, one of the important reasons is the low market share of domestic remanufacturing engine market. Consumers have low purchasing power for remanufacturing engines. Therefore, it is the key to promote the sales of remanufacturing engine and the development of remanufacturing industry to identify the factors that affect consumers' purchase of remanufacturing engines and to clarify the process of influencing factors on purchasing behavior. Taking heavy truck remanufacturing engine as the research object, 301 heavy truck drivers were investigated in the field to identify the influencing factors of the remanufacturing engine purchase behavior, and to analyze the influence path and the relationship between the factors. A theoretical model of the factors influencing the purchasing behavior of heavy truck remanufacturing engines in China is established, and based on this model, the measures and suggestions to promote the purchase behavior of remanufacturing engines are formulated for the relevant government departments and enterprises. The main contents and conclusions of this study are as follows: (1) collecting and arranging the existing research results, combining the specific conditions of our country, based on the theory of planning behavior and interpersonal behavior, The theoretical model of the factors influencing heavy truck remanufacturing engine purchase behavior is constructed, and the main factors affecting the heavy truck remanufacturing engine purchase behavior can be divided into external factors. Internal factors and contributing factors. (2) according to the existing scale and theoretical model, we designed and developed the scale of influencing factors of heavy truck remanufacturing engine purchase behavior, and collected the data by questionnaire. Using the empirical analysis method to analyze the data of the scale. (3) using SPSS software to analyze the factors of influencing factors. The results show that the internal factors include product knowledge among the factors that affect the purchase behavior of heavy truck remanufacturing engines in China. Product trust and environmental protection consumption values, external factors including product attributes and public publicity, The contributing factors include incentive policy and purchase convenience. (4) the relationship between purchase intention and behavior of heavy truck remanufacturing engine was studied by regression analysis. Through the data analysis, the purchase behavior of the remanufacturing engine is directly affected by the purchase intention, the internal factor directly affects the purchase intention, and the external factor indirectly affects the purchase intention through the internal factor. That is, internal factors play an intermediary role in the influence of external factors on purchase intention. As a regulating variable, the contributing factors affect the conversion of consumer remanufacturing engine purchase intention to behavior. This research station summarizes the influencing factors of heavy truck remanufacturing engine purchase behavior from the perspective of many disciplines, and uses the empirical analysis method to quantitatively analyze the influence relationship and influence. It provides a theoretical basis for the promotion of remanufacturing engine sales and a reference for the development of automotive parts remanufacturing industry.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.471;F274

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本文編號(hào)：2092623