本文選題：九五智駕 + 車聯(lián)網(wǎng)　； 參考：《首都經(jīng)濟貿(mào)易大學》2015年碩士論文

【摘要】：目前,國內(nèi)關(guān)于車聯(lián)網(wǎng)服務提供商的商業(yè)模式創(chuàng)新的研究總體仍然處于探索階段。本文在搜集、分析相關(guān)企業(yè)大量資料的基礎上,重點研究第三方車聯(lián)網(wǎng)服務提供商典型代表九五智駕的商業(yè)模式創(chuàng)新實踐。首先,比較系統(tǒng)的介紹商業(yè)模式定義、商業(yè)模式構(gòu)成要素、和商業(yè)模式創(chuàng)新的相關(guān)理論,介紹當前國內(nèi)車聯(lián)網(wǎng)產(chǎn)業(yè)鏈的研究及國內(nèi)車聯(lián)網(wǎng)服務提供商的幾種典型商業(yè)模式的情況；接下來重點利用上述理論基礎框架對九五智駕的商業(yè)模式創(chuàng)新實踐進行詳細分析和研究,先梳理和分析九五智駕的原有商業(yè)模式及其特點和優(yōu)劣勢,在此基礎上分析九五智駕商業(yè)模式創(chuàng)新變革的動因、途徑(在創(chuàng)新途徑的研究中重點強調(diào)了大數(shù)據(jù)這個因素的作用),進而分析和歸納出九五智駕創(chuàng)新后的新商業(yè)模式,并簡要說明新商業(yè)模式的實施保障；最后,總結(jié)九五智駕商業(yè)模式創(chuàng)新的經(jīng)驗,希望通過對九五智駕商業(yè)模式創(chuàng)新的研究能夠為車聯(lián)網(wǎng)服務企業(yè)和其他類似企業(yè)提供一個啟示。
[Abstract]:At present, the domestic research on the business model innovation of car networking service providers is still in the exploratory stage. On the basis of collecting and analyzing a large amount of data of related enterprises, this paper focuses on the innovative practice of the business model of the representative of the third party car network service provider. First of all, it systematically introduces the definition of business model, the elements of business model, and the relevant theories of business model innovation. This paper introduces the current research of domestic automobile networking industry chain and several typical business models of domestic car networking service providers. Next, it focuses on the detailed analysis and research of the business model innovation practice of the ninety-five year plan by using the above theoretical framework, first of all, combing and analyzing the original business model, its characteristics and advantages and disadvantages of the ninety-five year plan. On this basis, this paper analyzes the motivation and the way of the innovation and transformation of the business model of the ninety-five year plan, and then analyzes and sums up the new business model after the innovation of the ninety-five year plan drive, which emphasizes the role of the big data factor in the research of the innovative way. Finally, the author summarizes the experience of the business model innovation in the Ninth Five-Year Plan, and hopes that the research on the innovation of the business model can provide an inspiration for the car networking service enterprises and other similar enterprises.
【學位授予單位】：首都經(jīng)濟貿(mào)易大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F724.6;F426.471

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