基于平衡計(jì)分卡的娃哈哈集團(tuán)組織績(jī)效考核指標(biāo)體系研究
本文選題:平衡計(jì)分卡 + 組織績(jī)效; 參考:《浙江工業(yè)大學(xué)》2015年碩士論文
【摘要】:隨著全球經(jīng)濟(jì)一體化進(jìn)程的加速,中國(guó)企業(yè)面臨著來(lái)自國(guó)內(nèi)外的雙重競(jìng)爭(zhēng)壓力,以財(cái)務(wù)指標(biāo)為單一考核標(biāo)準(zhǔn)的績(jī)效考核體系已經(jīng)不足以保留、激勵(lì)企業(yè)人才,維持企業(yè)的可持續(xù)競(jìng)爭(zhēng)優(yōu)勢(shì),與此同時(shí),作為包含了財(cái)務(wù)、客戶、內(nèi)部流程、學(xué)習(xí)與成長(zhǎng)四個(gè)維度的管理工具,平衡計(jì)分卡理論在國(guó)內(nèi)外大中企業(yè)已經(jīng)得到了廣泛應(yīng)用。企業(yè)將內(nèi)部運(yùn)營(yíng)與戰(zhàn)略目標(biāo)機(jī)密結(jié)合,不斷完善組織績(jī)效考核指標(biāo)體系,不僅具有深刻的實(shí)踐意義,更具有長(zhǎng)遠(yuǎn)的戰(zhàn)略意義。本文以娃哈哈集團(tuán)為研究對(duì)象,分析了該公司組織績(jī)效考核指標(biāo)體系上的不足之處,引入平衡計(jì)分卡方法,圍繞財(cái)務(wù)、客戶、內(nèi)部流程、學(xué)習(xí)與成長(zhǎng)四個(gè)維度,對(duì)娃哈哈集團(tuán)組織績(jī)效考核指標(biāo)體系進(jìn)行設(shè)計(jì)研究,重新搭建了符合娃哈哈集團(tuán)實(shí)際情況的組織績(jī)效考核指標(biāo)體系。論文提出,將娃哈哈集團(tuán)內(nèi)部組織按照戰(zhàn)略定位和組織職責(zé)等性質(zhì)特點(diǎn)分為業(yè)務(wù)類組織、管理類組織和服務(wù)與支持性組織,分類別進(jìn)行考核指標(biāo)體系的設(shè)計(jì)。通過(guò)對(duì)組織的考核維度及關(guān)鍵指標(biāo)進(jìn)行分析確定,對(duì)各類指標(biāo)權(quán)重進(jìn)行賦值,對(duì)考核方案的評(píng)價(jià)方法進(jìn)行改進(jìn)和完善,重新設(shè)計(jì)了組織績(jī)效考核指標(biāo)體系。本文的研究結(jié)論,能夠激發(fā)娃哈哈集團(tuán)各組織團(tuán)隊(duì)的工作熱情和管理效果,進(jìn)而提高核心競(jìng)爭(zhēng)優(yōu)勢(shì),對(duì)其他企業(yè)的組織績(jī)效考核改進(jìn)也有一定的啟示作用。
[Abstract]:With the acceleration of the global economic integration process, Chinese enterprises are confronted with double competition pressure from both home and abroad. The performance assessment system with financial indicators as a single assessment standard has not been enough to retain, motivate enterprise talents and maintain the sustainable competitive advantage of the enterprise, and, in the same time, as included in the financial, customer, internal process, and learning. With the development of four dimensions of management tools, the Balanced Scorecard theory has been widely used in large and medium enterprises at home and abroad. It is not only of profound practical significance but also of long-term strategic significance to combine internal operation with strategic target secrets and improve the index system of organizational performance assessment. After analyzing the shortcomings of the company's organizational performance evaluation index system, the paper introduces the balanced scorecard method and designs the performance evaluation index system of Wahaha Group around the four dimensions of financial, customer, internal process, learning and growth, and re builds the organizational performance test that meets the actual situation of Wahaha Group. The paper points out that the internal organizations of Wahaha Group are divided into business organizations, management organizations and services and supporting organizations according to the characteristics of strategic positioning and organizational responsibilities, and the design of evaluation index system is carried out by classification. Through the analysis and determination of the assessment dimensions and key indicators of the organization, the rights of various indicators are determined. The conclusion of this paper can stimulate the work enthusiasm and management effect of the groups of Wahaha Group, and then improve the core competitive advantage and improve the organizational performance assessment of other enterprises. Apocalypse.
【學(xué)位授予單位】:浙江工業(yè)大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2015
【分類號(hào)】:F426.82;F272.92
【相似文獻(xiàn)】
相關(guān)期刊論文 前10條
1 葉征潮;;別拿商標(biāo)當(dāng)賭注[J];財(cái)富智慧;2007年06期
2 ;宗慶后:我就是王者[J];當(dāng)代經(jīng)理人;2009年12期
3 ;娃哈哈集團(tuán)廣告部長(zhǎng)楊秀玲:“激活”健康飲水新概念[J];大市場(chǎng)(廣告導(dǎo)報(bào));2004年08期
4 沈天瀾;;“激活”的目標(biāo)是維生素水第一品牌——訪娃哈哈集團(tuán)廣告部長(zhǎng)楊秀玲[J];廣告大觀;2004年07期
5 ;走"資本"鋼絲的飲品巨頭[J];中國(guó)企業(yè)家;2005年08期
6 王紫;;“達(dá)娃風(fēng)波”帶來(lái)的警示[J];中國(guó)金融家;2007年11期
7 蔡亮;;“達(dá)娃”之爭(zhēng)能否出現(xiàn)重大轉(zhuǎn)折[J];進(jìn)出口經(jīng)理人;2008年03期
8 ;達(dá)能和娃哈哈集團(tuán)達(dá)成友好和解[J];商品與質(zhì)量;2009年42期
9 ;人物[J];農(nóng)經(jīng);2009年11期
10 ;娃哈哈集團(tuán)投資5億元周口開分公司[J];飲料工業(yè);2012年06期
相關(guān)重要報(bào)紙文章 前10條
1 記者 王曉s,
本文編號(hào):1971469
本文鏈接:http://sikaile.net/qiyeguanlilunwen/1971469.html