本文選題：重卡 + 中國重汽�。� 參考：《山東大學(xué)》2015年碩士論文

【摘要】：重型卡車行業(yè)是一種技術(shù)密集型的行業(yè),重卡對其可靠性、安全性、經(jīng)濟(jì)型的要求,比任何車型都要高出很多倍。所謂的“小國無重卡”,說的就是這個道理。所以,重卡行業(yè)的競爭具有顯著的全球競爭的特點(diǎn)。高水平的重卡集人性化的設(shè)計理念、精密機(jī)械加工、先進(jìn)的電子控制系統(tǒng)及總成模塊的優(yōu)化組合等與一身。因此,即使是世界一流重卡制造企業(yè)也很難在所有方面做到面面俱到,他們在參與全球競爭的同時,需要不斷的尋求國際合作對象,進(jìn)行優(yōu)勢互補(bǔ),以不斷提升自身的綜合競爭能力。中國重汽自20世紀(jì)60年代制造出中國歷史上第一輛重卡以來,通過自身不斷的發(fā)展創(chuàng)新,逐步形成了中國知名的重卡制造企業(yè)。進(jìn)入21世紀(jì)后,在國內(nèi)重卡市場競爭不斷加劇的情況下,中國重汽通過自身的努力及持續(xù)不斷的國際合作戰(zhàn)略,大大提升了自身的競爭能力,成為國內(nèi)重卡銷量名列前茅、連續(xù)九年中國重卡出口量最多的企業(yè)。隨著國內(nèi)外重卡市場需求的變化,重卡制造商之間競爭的不斷加劇以及國家環(huán)保法規(guī)的要求的提高。原來以量取勝的觀念已不能滿足當(dāng)今社會的發(fā)展需求,如何提升產(chǎn)品的附加值,提高自身產(chǎn)品品牌知名度成為中國重汽在新的國際合作戰(zhàn)略中需要考慮的重要問題。本文利用SWOT分析工具對中國重汽的優(yōu)勢劣勢、機(jī)會威脅進(jìn)行了分析,指出采取國際合作戰(zhàn)略的必要性；采用價值鏈分析,確定中國重汽進(jìn)行合作的關(guān)鍵環(huán)節(jié),明確國際合作戰(zhàn)略的重點(diǎn)和方向,并以此從交易成本、價值鏈和市場區(qū)位三個維度來構(gòu)建和完善中國重汽的國際合作戰(zhàn)略。特別是對中國重汽的技術(shù)、采購、生產(chǎn)、營銷環(huán)節(jié)分別根據(jù)不同的戰(zhàn)略需求,探討分析了不同的合作聯(lián)盟方式,以不斷提升中國重汽的競爭力。最后,分析完善了中國重汽國際合作戰(zhàn)略成功實(shí)施所必備的三個關(guān)鍵因素：合作伙伴的選擇,信任機(jī)制的建立、合作風(fēng)險的控制,以彌補(bǔ)之前在合作中只注重合作戰(zhàn)略的現(xiàn)實(shí)經(jīng)濟(jì)效益,未對戰(zhàn)略聯(lián)盟穩(wěn)定發(fā)展進(jìn)行細(xì)致規(guī)劃與管理的缺陷。本文主要的創(chuàng)新在于針對重卡行業(yè)合作模式的研究比較少的現(xiàn)狀,選取具有代表中國重卡水平的中國重汽的合作戰(zhàn)略為研究對象,對其內(nèi)外資源能力的分析,合作模式的構(gòu)建,國際合作戰(zhàn)略的實(shí)施管理等進(jìn)行了詳細(xì)的探討和分析,旨在對民族重卡國際合作創(chuàng)新理論和實(shí)踐的補(bǔ)充和豐富；從交易成本、價值鏈和市場區(qū)位三個維度對中國重汽的合作模式進(jìn)行構(gòu)建,打破了以往分析合作戰(zhàn)略中從交易成本和價值鏈兩個維度的構(gòu)建模式。本文希望通過對中國重汽的國際合作戰(zhàn)略的研究為后續(xù)中外企業(yè)的合作起到良好的借鑒和指導(dǎo)的作用。
[Abstract]:Heavy truck industry is a kind of technology-intensive industry, heavy truck on its reliability, safety, economic requirements, than any model is many times higher. The so-called "small country without a heavy card," that is the truth. Therefore, the heavy card industry competition has the remarkable global competition characteristic. High-level heavy-card design concept, precision machining, advanced electronic control system and assembly module optimization and combination and so on. As a result, it is difficult for even the world's leading heavy-card manufacturers to cover all aspects. While they are participating in global competition, they need to constantly seek international partners to complement each other's strengths. In order to constantly improve their comprehensive competitiveness. Since China made the first heavy truck in the history of China in the 1960s, through its continuous development and innovation, China heavy truck has gradually formed a well-known heavy truck manufacturing enterprise in China. After entering the 21st century, with the increasing competition in the domestic heavy truck market, through its own efforts and continuous international cooperation strategy, China heavy truck has greatly enhanced its own competitive ability and become one of the top domestic heavy truck sales volume. China's largest export volume of heavy cards for nine consecutive years. With the change of domestic and foreign heavy truck market demand, the competition between heavy card manufacturers is becoming more and more serious and the requirements of national environmental protection regulations are raised. The idea of winning by quantity has not been able to meet the development needs of today's society. How to enhance the added value of products and improve the brand awareness of their own products has become an important issue to be considered in the new international cooperation strategy. This paper analyzes the advantages, disadvantages, opportunities and threats of China heavy Auto by using SWOT analysis tool, points out the necessity of adopting international cooperation strategy, uses value chain analysis to determine the key links of China heavy Auto's cooperation. The emphasis and direction of international cooperation strategy are defined, and the international cooperation strategy of China heavy Auto is constructed and perfected from three dimensions of transaction cost, value chain and market location. In particular, according to the different strategic demand, the technology, purchasing, production and marketing of China heavy Auto are discussed and analyzed in order to enhance the competitiveness of China heavy Auto. Finally, the paper analyzes the three key factors necessary for the successful implementation of China heavy Auto's international cooperation strategy: the selection of partners, the establishment of trust mechanism, and the control of cooperation risk. In order to make up for the lack of careful planning and management of the stable development of the strategic alliance, only the actual economic benefits of the cooperative strategy were paid attention to in the cooperation before. The main innovation of this paper is to focus on the status quo of the research on the cooperation mode of heavy truck industry, select the cooperation strategy of China heavy truck, which represents the level of heavy truck in China, as the research object, analyze its internal and external resource capacity, and construct the cooperation mode. The implementation and management of international cooperation strategy are discussed and analyzed in detail in order to supplement and enrich the innovation theory and practice of international cooperation. The three dimensions of value chain and market location construct the cooperation mode of China heavy Auto, which breaks the past analysis of cooperation strategy from the transaction cost and value chain two dimensions of the construction model. This paper hopes that the study of the international cooperation strategy of China heavy Auto will serve as a good reference and guidance for the subsequent cooperation between Chinese and foreign enterprises.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.471

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