發(fā)布時間：2018-05-07 23:28

  本文選題：品牌文化 + 福建知名男裝品牌��； 參考：《福建師范大學》2015年碩士論文

【摘要】：隨著中國經(jīng)濟的發(fā)展,人們物質(zhì)文化生活的不斷豐富,對服裝品牌的需求也從對產(chǎn)品的美觀和質(zhì)量的物質(zhì)層面,轉(zhuǎn)變到追求品牌文化的精神層面,力求在品牌的服飾文化中找到個人價值的共同點。改革開放后,我國的服裝業(yè)不斷發(fā)展,涌現(xiàn)出許多自主男裝品牌,經(jīng)過過年的積累已經(jīng)在全國范圍內(nèi)形成了較強的知名度。但是隨著中國的對外貿(mào)易頻繁,服裝市場越來越開放,國際知名服飾品牌紛紛進駐中國市場,競爭日益激烈,但也給中國的服裝企業(yè)帶來了啟示,目前國內(nèi)知名男裝品牌不斷創(chuàng)新變革,構(gòu)建自主品牌文化,謀求企業(yè)的長期發(fā)展。本文重要以福建的知名商務(wù)休閑男裝品牌文化的研究為主線,,結(jié)合福建地域文化的特色分析福建的男裝品牌文化的總體特色,以三個不同類型的商務(wù)休閑男裝的品牌文化為主要的研究對象,具體的分析品牌經(jīng)營中的優(yōu)勢和不足,從而總結(jié)出福建知名男裝品牌的一些共同問題,并提出一些建設(shè)性的意見。
[Abstract]:With the development of Chinese economy and the enrichment of people's material and cultural life, the demand for clothing brand has changed from the material aspect of product beauty and quality to the spiritual level of pursuing brand culture. Strive to find the common ground of personal value in the clothing culture of the brand. After the reform and opening up, the clothing industry of our country has been developing constantly, many independent men's wear brands have emerged, after the accumulation of the Chinese New year, it has formed a strong popularity in the whole country. However, with the frequent foreign trade of China, the clothing market is becoming more and more open, and international well-known clothing brands have entered the Chinese market. The competition is becoming increasingly fierce, but it has also brought enlightenment to Chinese garment enterprises. At present, famous men's clothing brands in China are constantly innovating and reforming, constructing their own brand culture and seeking the long-term development of enterprises. This article takes the famous business leisure men's wear brand culture of Fujian as the main line, and analyzes the overall characteristics of Fujian's men's wear brand culture in combination with the characteristics of Fujian's regional culture. Taking three different types of business and leisure men's wear brand culture as the main research object, this paper analyzes the advantages and disadvantages of the brand management, and sums up some common problems of Fujian famous men's wear brand. And put forward some constructive suggestions.
【學位授予單位】：福建師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F270;F426.86

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本文編號：1858951