本文選題：博誠(chéng) + 研發(fā)��； 參考：《湖南大學(xué)》2015年碩士論文

【摘要】：當(dāng)前汽車行業(yè)競(jìng)爭(zhēng)正在加劇,客戶需求也越來(lái)越多樣化。在此背景下,很多跨國(guó)汽車企業(yè)積極實(shí)施本地化研發(fā)策略,著重中國(guó)市場(chǎng)本土需求,結(jié)合國(guó)內(nèi)客戶的審美偏好和價(jià)值取向,開發(fā)出客戶中意的汽車產(chǎn)品。而產(chǎn)品的設(shè)計(jì)創(chuàng)新、質(zhì)量提高和成本節(jié)約,主要在研發(fā)階段已經(jīng)決定了。要滿足國(guó)內(nèi)越來(lái)越高的汽車市場(chǎng)需求,就必須要在產(chǎn)品的研發(fā)項(xiàng)目管理階段引入新的技術(shù)、新的理論和新的方法。這正是應(yīng)用六西格瑪設(shè)計(jì)的現(xiàn)實(shí)需求和意義。本文以博誠(chéng)公司為對(duì)象,以汽車雨刷研發(fā)項(xiàng)目為例,深入探討了六西格瑪設(shè)計(jì)方法在研發(fā)項(xiàng)目管理中的應(yīng)用。本文基于國(guó)內(nèi)外有關(guān)六西格瑪設(shè)計(jì)文獻(xiàn)的廣泛研究,總結(jié)出了六西格瑪設(shè)計(jì)的經(jīng)典方法和發(fā)展趨勢(shì)。從博誠(chéng)公司的發(fā)展概況,發(fā)展戰(zhàn)略,企業(yè)文化,研發(fā)項(xiàng)目管理現(xiàn)狀等幾方面入手,指出了公司現(xiàn)有研發(fā)項(xiàng)目管理存在的主要問(wèn)題。本文主體部分基于六西格瑪設(shè)計(jì)的理論和方法提出了一套研發(fā)項(xiàng)目管理的改進(jìn)方案�；诹鞲瘳斣O(shè)計(jì)的研發(fā)項(xiàng)目管理就是按照規(guī)范的流程,即識(shí)別、定義、設(shè)計(jì)、優(yōu)化及驗(yàn)證。運(yùn)用合適的方法準(zhǔn)確地識(shí)別和定義顧客要求,對(duì)新的產(chǎn)品或者新的流程進(jìn)行健壯設(shè)計(jì),使產(chǎn)品或者流程在成本不高的情況下,依然對(duì)環(huán)境變化因素(制造環(huán)境或用戶環(huán)境)的敏感度最小化,從而最終實(shí)現(xiàn)產(chǎn)品或者流程的六西格瑪質(zhì)量水平。六西格瑪設(shè)計(jì)所研究的主要內(nèi)容主要包括:質(zhì)量功能展開、發(fā)明問(wèn)題解決理論,概念選擇矩陣,潛在失效模式與影響分析、試驗(yàn)設(shè)計(jì)等。本文研究的基于六西格瑪設(shè)計(jì)的研發(fā)項(xiàng)目管理改進(jìn)方案,可以直接應(yīng)用到相關(guān)汽車公司的研發(fā)項(xiàng)目管理中,不僅能縮短產(chǎn)品研發(fā)周期,加快新產(chǎn)品推廣上市的步伐,還能提高產(chǎn)品的可靠性,減少新產(chǎn)品上市后質(zhì)量維護(hù)成本,從而降低新產(chǎn)品研發(fā)項(xiàng)目的綜合成本,為企業(yè)取得了不錯(cuò)的成果和效益。而且本文在研究過(guò)程介紹了一系列研發(fā)項(xiàng)目管理的工具和方法,也具有很強(qiáng)的推廣意義。
[Abstract]:The current automobile industry competition is intensifying, the customer demand also becomes more and more diversified. In this context, many multinational auto companies actively implement the localization of R & D strategy, focusing on the local demand of the Chinese market, combined with domestic customers' aesthetic preference and value orientation, to develop the preferred automobile products. Product design innovation, quality improvement and cost-saving, mainly in the R & D phase has been decided. In order to meet the increasing demand of domestic automobile market, it is necessary to introduce new technology, new theory and new method in the stage of product development project management. This is the practical need and significance of applying six Sigma design. Taking Bocheng Company as an example, the application of six Sigma design method in R & D project management is discussed in this paper. Based on the extensive research on six Sigma design literature at home and abroad, this paper summarizes the classical method and development trend of six sigma design. Starting with the development situation, development strategy, corporate culture, and R & D project management status of Bocheng Company, this paper points out the main problems existing in R & D project management of the company. Based on the six Sigma design theory and method, the main part of this paper puts forward a set of improvement scheme of R & D project management. R & D project management based on six Sigma design follows the standard process of identification, definition, design, optimization and verification. Use appropriate methods to accurately identify and define customer requirements, and robust design of new products or processes so that the product or process is not costly, The sensitivity of environmental change factors (manufacturing or user environment) is minimized to achieve the six Sigma quality level of the product or process. The main contents of six Sigma design include: quality function deployment, problem solving theory, concept selection matrix, potential failure mode and influence analysis, experimental design, etc. The improved project management scheme based on six Sigma design can be directly applied to the R & D project management of related automobile companies. It can not only shorten the product R & D cycle, but also accelerate the pace of new product promotion and marketing. It can also improve the reliability of the product, reduce the cost of quality maintenance after the new product goes on the market, so as to reduce the comprehensive cost of the new product research and development project, and obtain good results and benefits for the enterprise. Moreover, this paper introduces a series of tools and methods of R & D project management in the research process.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F416.471;F273.1

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