本文選題：箱包產(chǎn)品　切入點(diǎn)：美國(guó)市場(chǎng)　出處：《浙江紡織服裝職業(yè)技術(shù)學(xué)院學(xué)報(bào)》2016年04期 　論文類型：期刊論文

【摘要】：利用2002~2015年中國(guó)箱包對(duì)美出口數(shù)據(jù),分析了中國(guó)箱包對(duì)美出口的基本特征,并測(cè)算了中國(guó)箱包在美國(guó)市場(chǎng)上的市場(chǎng)占有率、價(jià)格指數(shù)、貿(mào)易競(jìng)爭(zhēng)指數(shù)和顯性比較優(yōu)勢(shì)指數(shù),從多個(gè)角度分析中國(guó)箱包在美國(guó)市場(chǎng)的競(jìng)爭(zhēng)力。研究表明,從市場(chǎng)占有率和貿(mào)易競(jìng)爭(zhēng)指數(shù)看,中國(guó)箱包在美國(guó)市場(chǎng)有很強(qiáng)的競(jìng)爭(zhēng)力,但是從價(jià)格指數(shù)和顯性比較優(yōu)勢(shì)看,競(jìng)爭(zhēng)力低于意大利和法國(guó)等國(guó)家,說明中國(guó)箱包在高端市場(chǎng)缺乏競(jìng)爭(zhēng)力,在中低端市場(chǎng)有極強(qiáng)的競(jìng)爭(zhēng)力。最后分析了經(jīng)濟(jì)新常態(tài)下中國(guó)箱包產(chǎn)品出口美國(guó)市場(chǎng)存在的問題,并提出了提升中國(guó)箱包在美國(guó)市場(chǎng)競(jìng)爭(zhēng)力的相關(guān)策略。
[Abstract]:Based on the export data of Chinese luggage to the United States from 2002 to 2015, this paper analyzes the basic characteristics of China's export to the United States, and calculates the market share, price index, trade competition index and explicit comparative advantage index of China's luggage and luggage in the American market. This paper analyzes the competitiveness of Chinese luggage and luggage in the American market from several angles. The research shows that China has a strong competitiveness in the American market from the market share and trade competition index, but from the perspective of price index and explicit comparative advantage, The competitiveness of China is lower than that of Italy and France, indicating that Chinese bags are not competitive in the high-end market and are highly competitive in the middle and low end markets. Finally, the problems existing in the export of Chinese luggage products to the United States market under the new normal economy are analyzed. And put forward the relevant strategies to enhance the competitiveness of Chinese luggage in the U. S. market.
【作者單位】： 江蘇信息職業(yè)技術(shù)學(xué)院商學(xué)院;
【分類號(hào)】：F426.8

【相似文獻(xiàn)】

相關(guān)期刊論文 前1條

1 雷浩;;現(xiàn)代中草藥出口美國(guó)現(xiàn)狀及對(duì)策[J];青春歲月;2013年17期

，

本文編號(hào)：1598608