本文關(guān)鍵詞： 煤電鋁 發(fā)展戰(zhàn)略 一體化 能源企業(yè)　出處：《中國(guó)地質(zhì)大學(xué)(北京)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：煤炭產(chǎn)業(yè)、電力產(chǎn)業(yè)和電解鋁產(chǎn)業(yè),是三個(gè)既運(yùn)營(yíng)獨(dú)立、又關(guān)系密切的產(chǎn)業(yè)。三大產(chǎn)業(yè)當(dāng)前普遍存在生產(chǎn)加工成本高、污染治理成本高、市場(chǎng)競(jìng)爭(zhēng)激烈、銷售渠道狹窄、盈利水平低的共性特征,面臨發(fā)展的瓶頸。加強(qiáng)煤炭、電力和電解鋁的產(chǎn)業(yè)協(xié)調(diào)研究、探索煤電鋁一體化的戰(zhàn)略發(fā)展模式,以便降低企業(yè)的運(yùn)營(yíng)成本、實(shí)現(xiàn)企業(yè)的盈利目標(biāo)、提高企業(yè)的核心競(jìng)爭(zhēng)優(yōu)勢(shì),成為企業(yè)亟待解決的戰(zhàn)略問(wèn)題。本文選擇蒙東能源公司作為研究對(duì)象,按照“提出蒙東能源公司的戰(zhàn)略轉(zhuǎn)型問(wèn)題——分析企業(yè)的內(nèi)外部戰(zhàn)略環(huán)境問(wèn)題——解決戰(zhàn)略選擇及實(shí)施對(duì)策問(wèn)題”的思路來(lái)展開(kāi)對(duì)煤電鋁一體化發(fā)展戰(zhàn)略的研究。首先,本文闡述了蒙東能源公司進(jìn)行戰(zhàn)略轉(zhuǎn)型的背景和實(shí)施煤電鋁一體化發(fā)展戰(zhàn)略的重要意義和價(jià)值;然后對(duì)有關(guān)戰(zhàn)略管理的相關(guān)理論和國(guó)內(nèi)外研究文獻(xiàn)進(jìn)行綜述,為蒙東能源公司戰(zhàn)略轉(zhuǎn)型問(wèn)題的解決提供理論依據(jù);接下來(lái),本文對(duì)蒙東能源公司的外部宏觀環(huán)境、行業(yè)競(jìng)爭(zhēng)環(huán)境,以及企業(yè)內(nèi)部的資源環(huán)境進(jìn)行分析,以便于構(gòu)建蒙東能源公司的內(nèi)外部因素評(píng)價(jià)矩陣和SWOT分析矩陣;根據(jù)矩陣分析,對(duì)蒙東能源公司的總體發(fā)展戰(zhàn)略進(jìn)行選擇,并構(gòu)建蒙東能源公司煤電鋁一體化發(fā)展戰(zhàn)略模型,制定了戰(zhàn)略目標(biāo)和煤炭產(chǎn)業(yè)、電力產(chǎn)業(yè)、電解鋁產(chǎn)業(yè)等三大領(lǐng)域的業(yè)務(wù)戰(zhàn)略;最后,為了促進(jìn)蒙東能源公司發(fā)展戰(zhàn)略的順利推進(jìn),本文制定蒙東能源公司進(jìn)行戰(zhàn)略實(shí)施的保障措施。蒙東能源公司堅(jiān)持以煤炭產(chǎn)業(yè)為主業(yè),加快產(chǎn)業(yè)結(jié)構(gòu)戰(zhàn)略性調(diào)整,整合企業(yè)的電力、電解鋁等其他資源,走一體化發(fā)展戰(zhàn)略,可以實(shí)現(xiàn)資源劣勢(shì)轉(zhuǎn)化為競(jìng)爭(zhēng)優(yōu)勢(shì),將自身有限的資源發(fā)揮出最大的價(jià)值效用。由此,本文對(duì)蒙東能源公司的內(nèi)外部戰(zhàn)略環(huán)境進(jìn)行分析的基礎(chǔ)上,進(jìn)行煤電鋁一體化戰(zhàn)略模式研究和探索,對(duì)蒙東能源公司的發(fā)展戰(zhàn)略決策和戰(zhàn)略實(shí)施,具有較強(qiáng)的現(xiàn)實(shí)意義和應(yīng)用價(jià)值,同時(shí)對(duì)國(guó)內(nèi)其他能源企業(yè)進(jìn)行一體化發(fā)展戰(zhàn)略的制定,也具有一定的參考借鑒性。
[Abstract]:The coal industry, the electric power industry and the electrolytic aluminum industry are three industries that operate independently and are closely related. At present, the three major industries generally have high production and processing costs, high pollution control costs, fierce market competition, and narrow sales channels. The common characteristics of low profit level, facing the bottleneck of development. Strengthen the coordinated research of coal, electricity and electrolytic aluminum industry, explore the strategic development model of coal, electricity and aluminum integration, in order to reduce the operating cost of enterprises and realize the profit goal of enterprises, Improving the core competitive advantage of enterprises has become a strategic problem to be solved urgently. In this paper, Mendong Energy Company is chosen as the research object. According to the idea of "putting forward the strategic transformation problem of Mendong Energy Company-analyzing the internal and external strategic environment problems of the enterprise-solving the strategic choice and implementing countermeasure problem" to carry out the research on the integrated development strategy of coal, electricity and aluminum. This paper expounds the background of the strategic transformation of Mendong Energy Company and the significance and value of implementing the integrated development strategy of coal, electricity and aluminum, and then summarizes the relevant theories of strategic management and the domestic and foreign research literature. It provides theoretical basis for solving the problem of strategic transformation of Mendong Energy Company. Then, this paper analyzes the external macro environment, the competition environment of industry and the internal resource environment of Mendong Energy Company. In order to construct the internal and external factor evaluation matrix and SWOT analysis matrix of Mendong Energy Company, the overall development strategy of Mendong Energy Company is selected, and the integrated development strategy model of coal, electricity and aluminum of Mendong Energy Company is constructed according to the matrix analysis. Formulated strategic objectives and business strategies in three major areas: coal industry, electric power industry, electrolytic aluminum industry, etc. Finally, in order to promote the smooth development strategy of Mendong Energy Company, This paper formulates the safeguard measures for the strategic implementation of the Mendong Energy Company. The company insists on taking the coal industry as the main industry, speeding up the strategic adjustment of the industrial structure, integrating other resources such as electricity and electrolytic aluminum of the enterprise, and taking the integrated development strategy. It can realize the inferiority of resources into competitive advantage and exert the maximum value utility of its limited resources. Therefore, based on the analysis of the internal and external strategic environment of Mendong Energy Company, this paper analyzes the internal and external strategic environment of Mendong Energy Company. The research and exploration of the integrated strategic mode of coal, electricity and aluminum have strong practical significance and application value for the development strategy decision and strategy implementation of Mendong Energy Company, and at the same time, it makes the integrated development strategy for other domestic energy enterprises. Also has certain reference.
【學(xué)位授予單位】：中國(guó)地質(zhì)大學(xué)(北京)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.21;F272

【引證文獻(xiàn)】

相關(guān)會(huì)議論文 前1條

1 李崇;王會(huì)軍;王東華;張偉;方占豐;王鋒;曹欽麗;陳偉;楊峻青;王峰;陳偉;尹技虎;;以提升集團(tuán)競(jìng)爭(zhēng)力為目標(biāo)的產(chǎn)業(yè)鏈整合管理[A];2009煤炭企業(yè)管理現(xiàn)代化創(chuàng)新成果集[C];2010年

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本文編號(hào)：1546248