發(fā)布時間：2018-02-20 06:23

  本文關(guān)鍵詞： 社交平臺 競爭情報 情報分析 產(chǎn)品創(chuàng)新模式　出處：《寧波大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：經(jīng)濟(jì)不斷發(fā)展的今天,市場競爭也變得日益激烈,企業(yè)為求得生存與發(fā)展就必須不斷增強(qiáng)自身的競爭能力。所謂競爭能力也就是企業(yè)的競爭力,企業(yè)的競爭力離不開產(chǎn)品的競爭,甚至可以說企業(yè)的競爭就是其產(chǎn)品的競爭,企業(yè)只有不斷地進(jìn)行產(chǎn)品的創(chuàng)新,才能在激烈的市場競爭中生存下去。與此同時,互聯(lián)網(wǎng)時代的到來也使得社交平臺得到了廣泛應(yīng)用。因此,依托于企業(yè)社交平臺的競爭情報可以為產(chǎn)品創(chuàng)新提供大量數(shù)據(jù)支持。本文創(chuàng)造性的將互聯(lián)網(wǎng)模式下的競爭情報應(yīng)用于產(chǎn)品創(chuàng)新之中,提出基于企業(yè)社交平臺競爭情報分析的產(chǎn)品創(chuàng)新模式研究。利用“樂視超級電視”為案例,進(jìn)行深度模擬分析,為企業(yè)進(jìn)行產(chǎn)品創(chuàng)新構(gòu)思提供了依據(jù)。首先,本文先對產(chǎn)品創(chuàng)新相關(guān)概念進(jìn)行梳理,從產(chǎn)品創(chuàng)新的定義和傳統(tǒng)的產(chǎn)品創(chuàng)新模式兩方面入手進(jìn)行分析,發(fā)現(xiàn)在產(chǎn)品創(chuàng)新中產(chǎn)品創(chuàng)新過程具有顯著的模糊性和不確定性特征,并且產(chǎn)品創(chuàng)新的難度還表現(xiàn)在研發(fā)工程師并不了解用戶的真實需求�；谝陨显�,筆者引入競爭情報概念,對企業(yè)產(chǎn)品創(chuàng)新方式進(jìn)行規(guī)劃,為企業(yè)實施產(chǎn)品創(chuàng)新工作指明方向。其次,從競爭情報的相關(guān)理論和產(chǎn)品創(chuàng)新與競爭情報的相互關(guān)系進(jìn)行研究,闡述利用競爭情報來減少由于產(chǎn)品創(chuàng)新過程中不確定性和模糊性造成的決策失誤,并且深入分析產(chǎn)品創(chuàng)新對情報信息的需求情況以及競爭情報對產(chǎn)品創(chuàng)新行為帶來的作用和影響。最后,以企業(yè)社交平臺作為創(chuàng)新信息源來挖掘企業(yè)自身的產(chǎn)品信息和競爭信息。利用社交網(wǎng)絡(luò)中用戶對商品的評論中獲取企業(yè)產(chǎn)品自身的情報并進(jìn)行分析,指出創(chuàng)新產(chǎn)品的方向和需求;同樣再利用企業(yè)社交網(wǎng)絡(luò)平臺挖掘和分析企業(yè)的競爭環(huán)境并且識別企業(yè)的競爭對手,以此來尋求產(chǎn)品創(chuàng)新的方法和策略。以樂視超級電視為例進(jìn)行案例分析,模擬對其產(chǎn)品進(jìn)行基于企業(yè)社交平臺的競爭情報分析來挖掘產(chǎn)品創(chuàng)新思路,為企業(yè)進(jìn)行產(chǎn)品創(chuàng)新提供實踐指導(dǎo)。同時,對本文得出的結(jié)論及存在的不足進(jìn)行了總結(jié),指明了下一步的研究方向。
[Abstract]:With the continuous development of the economy, the market competition is becoming increasingly fierce. In order to survive and develop, enterprises must constantly enhance their competitiveness. The so-called competitive power is the competitiveness of enterprises. The competitiveness of enterprises can not be separated from the competition of products, or even the competition of enterprises is the competition of their products. Enterprises can survive in the fierce market competition only by constantly innovating their products. At the same time, The advent of the Internet era has also made social platforms widely used. Competitive intelligence based on enterprise social platform can provide a lot of data support for product innovation. This paper puts forward the research of product innovation model based on competitive intelligence analysis of enterprise social platform. Using "Letv Super TV" as a case, the in-depth simulation analysis is carried out, which provides the basis for the enterprise to carry on the product innovation idea. This paper firstly combs the related concepts of product innovation, analyzes the definition of product innovation and the traditional model of product innovation, and finds that the process of product innovation has obvious fuzzy and uncertain characteristics in the process of product innovation. And the difficulty of product innovation is that R & D engineers do not understand the real needs of users. For these reasons, the author introduces the concept of competitive intelligence to plan the way of enterprise product innovation. Secondly, from the relevant theory of competitive intelligence and the relationship between product innovation and competitive intelligence, the paper studies the relationship between product innovation and competitive intelligence. Using competitive intelligence to reduce decision-making errors caused by uncertainty and fuzziness in the process of product innovation is expounded. And deeply analyze the demand for information information of product innovation and the effect and influence of competitive intelligence on product innovation behavior. Finally, The enterprise social platform is used as the innovation information source to excavate the product information and the competition information of the enterprise itself, and to obtain and analyze the information of the enterprise product itself by the users' comments on the goods in the social network. Pointing out the direction and demand of innovative products, mining and analyzing the competitive environment of enterprises and identifying their competitors by using the enterprise social network platform, Take Letv super TV as an example to analyze the case, simulate the competitive intelligence analysis of its products based on enterprise social platform to excavate the idea of product innovation. At the same time, this paper summarizes the conclusions and shortcomings of this paper, and points out the next research direction.
【學(xué)位授予單位】：寧波大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F273.1;F426.6

【共引文獻(xiàn)】

相關(guān)期刊論文 前1條

1 金瑋;杜詩卿;;近年來國內(nèi)社會網(wǎng)絡(luò)理論的應(yīng)用成果綜述[J];科技傳播;2014年07期

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本文編號：1518977