本文關(guān)鍵詞：茶葉企業(yè)文化營銷策略應(yīng)用研究　出處：《福建茶葉》2016年02期 　論文類型：期刊論文

  更多相關(guān)文章： 茶葉企業(yè) 文化營銷 策略

【摘要】：在現(xiàn)代市場經(jīng)濟(jì)下的商業(yè)競爭中,各種營銷方式層出不窮,其中文化營銷越來越受到市場的關(guān)注,成為現(xiàn)代企業(yè)打造差異化競爭優(yōu)勢、提高核心競爭力的有效手段。作為一種特殊的文化商品,茶葉本身具有的文化屬性使其在文化營銷中占據(jù)優(yōu)勢。然而,現(xiàn)階段茶葉企業(yè)并沒有實(shí)現(xiàn)傳統(tǒng)營銷與現(xiàn)代商業(yè)的完美結(jié)合,更無法論及文化營銷模式在企業(yè)中的運(yùn)用,制約了茶葉企業(yè)的發(fā)展。本文對此進(jìn)行了探討,以期有所借鑒價(jià)值。
[Abstract]:In the commercial competition under the modern market economy, various marketing methods emerge in endlessly, among which the cultural marketing is paid more and more attention to by the market, which becomes the modern enterprise to create the differentiation competitive advantage. As a special cultural commodity, tea itself has the cultural attribute to make it occupy the advantage in the cultural marketing. At the present stage, tea enterprises have not realized the perfect combination of traditional marketing and modern commerce, and can not discuss the application of cultural marketing mode in enterprises, which restricts the development of tea enterprises. With a view to some reference value.
【作者單位】： 山東英才學(xué)院;
【分類號(hào)】：F274;F426.82
【正文快照】： 1茶葉企業(yè)文化營銷的內(nèi)涵與重要性 文化營銷嶀場營醒式發(fā)刪-搶灥產(chǎn)物,具體指企業(yè)Y沙∮墓討，

本文編號(hào)：1419146