本文選題：線上到線下(OO)模式　切入點：農(nóng)資電商　出處：《江蘇農(nóng)業(yè)科學》2017年15期 　論文類型：期刊論文

【摘要】：線上線下協(xié)同的農(nóng)資線上到線下(O2O)模式為解決農(nóng)民缺乏相應(yīng)的農(nóng)技知識以及為農(nóng)民對在網(wǎng)上購買的農(nóng)資質(zhì)量問題提出了很好的建議,但在具體實施過程中農(nóng)資O2O模式中線上電商平臺是自建服務(wù)點還是利用現(xiàn)有的農(nóng)業(yè)"三站"(即農(nóng)技站、土肥站、植保站)提供線下服務(wù)是個值得思考的問題。運用演化博弈原理建立電商以及現(xiàn)有農(nóng)業(yè)"三站"不同策略下的支付矩陣,求解穩(wěn)定策略,并分析不同系數(shù)變化對農(nóng)資O2O模式下電商線下服務(wù)點選擇的影響,為O2O模式下農(nóng)資電商線下服務(wù)點的選擇提供理論依據(jù),為農(nóng)資電商的持續(xù)發(fā)展提供保障。
[Abstract]:The online and offline cooperative mode of O2O) provides a good suggestion to solve the problem of farmers' lack of knowledge of agricultural technology and farmers' quality of agricultural materials purchased on the Internet. However, in the process of implementing the O2O model of agricultural materials, is the e-commerce platform on the middle line of the agricultural material O2O mode to build its own service point or to use the existing agricultural "three stations" (that is, agricultural technology station, soil fertilizer station, etc.). Using evolutionary game theory to establish the payment matrix under different strategies of ecommerce and agriculture "three stations", and to solve the stability strategy. The influence of different coefficients on the selection of service points under the mode of O2O is analyzed, which provides a theoretical basis for the selection of service points under the mode of O2O, and provides a guarantee for the sustainable development of agricultural enterprises.
【作者單位】： 哈爾濱商業(yè)大學管理學院;
【基金】：國家社會科學基金(編號:14BJY112) 黑龍江省哲學社會科學研究規(guī)劃項目(編號:14B065) 2014年黑龍江省應(yīng)用技術(shù)研究與開發(fā)計劃(編號:GC14D409) 黑龍江省普通本科高等學校青年創(chuàng)新人才培養(yǎng)計劃(編號:UNPYSCT-2015064)
【分類號】：F224.32;F724.6
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本文編號：1599563