本文關(guān)鍵詞： 移動互聯(lián)網(wǎng) 傳播方式 條漫創(chuàng)作　出處：《鄭州輕工業(yè)學院》2017年碩士論文　論文類型：學位論文

【摘要】：隨著信息技術(shù)的快速發(fā)展和移動互聯(lián)的全面鋪蓋,手機等移動計算設(shè)備儼然成為城市生活中不可或缺的工具。數(shù)字化的變遷讓人們通過手機即可處理各種繁多的事物,每日的生活、工作和娛樂也逐步傾向于使用移動互聯(lián)網(wǎng)和移動設(shè)備。與較單一的文字敘述相比,圖文結(jié)合的傳播方式能更有效的通過視覺快速吸引讀者的注意力,從而簡明的傳達筆者的思想、也便于閱讀者的理解。文化產(chǎn)業(yè)拋開印刷業(yè)和紙媒的諸多限制,用繽紛絢麗的色彩構(gòu)成迎來適當?shù)陌l(fā)展契機,紛紛轉(zhuǎn)向數(shù)字化生產(chǎn),漫畫也不例外。從第一代便攜式手機的誕生到現(xiàn)今的智能化,手機在功能和外觀上均產(chǎn)生了質(zhì)的變化。屏幕觸碰的操作方式為使用者提供了全新的閱讀體驗,同時也潛移默化的改變了人們的閱讀方式。在這種背景下,條形表現(xiàn)的漫畫——即條漫逐漸復興,條漫在移動設(shè)備上的復興不僅加速了國產(chǎn)漫畫的創(chuàng)造力和產(chǎn)出量,并且連接現(xiàn)代漫畫與廣告運作創(chuàng)造出新的商業(yè)模式,擴展了廣告設(shè)計的形式和用戶體驗。在長條形手機屏幕的框架下,簡單的拇指滑動操作打破繁瑣的重復翻頁動作迅速得到大眾的喜愛,直線翻閱至漫畫結(jié)束的模式減少了讀者對傳統(tǒng)漫畫書籍中閱讀順序的困擾以及回顧已閱內(nèi)容的不便,方便快捷的交互平臺也使讀者間的交流更輕松愉悅。筆者對10至35歲相關(guān)人群進行了調(diào)查,獲得200余份有效調(diào)查表,顯示出被調(diào)查者們雖接觸過條漫這種形式的作品,但對其并沒有形成概念。本文將從條漫這一具有獨特翻閱模式的漫畫表現(xiàn)形式出發(fā),聯(lián)系其傳播載體,分析比較多部優(yōu)秀的條漫作品,重點闡述條漫的概念界定、創(chuàng)作過程中特有的表現(xiàn)形式、多樣化內(nèi)容以及當下的發(fā)展狀況,指出條漫的發(fā)展動向和未來發(fā)展所需克服的問題。試圖找到條漫復興和快速成長的原因,進一步理清條漫與單幅漫畫、四格漫畫、圖像小說以及連環(huán)畫等現(xiàn)代漫畫的特點并加以區(qū)分,補充學術(shù)界對于當代條漫多樣化發(fā)展的研究和追蹤,促進網(wǎng)絡(luò)漫畫和諧共進,推動中國ACG產(chǎn)業(yè)圈的發(fā)展。
[Abstract]:With the rapid development of information technology and the comprehensive spread of mobile interconnection. Mobile computing devices such as mobile phones have become an indispensable tool in urban life. The change of digitization allows people to deal with a variety of things through mobile phones, daily life. Work and entertainment also gradually tend to use mobile Internet and mobile devices. Compared with a single text description, the combination of graphics and text can be more effective in attracting readers' attention quickly through vision. Thus the concise transmission of the author's ideas, but also facilitate the understanding of readers. Cultural industry aside the printing industry and paper media many restrictions, with colorful colors to ushered in an appropriate opportunity for development. There has been a shift to digital production, and comics are no exception. From the birth of the first generation of portable phones to today's intelligence. Mobile phone in the function and appearance of a qualitative change. Screen touch operation mode for users to provide a new reading experience, but also a subtle change in the way people read. In this context. Strip performance of comics-that is, the gradual revival of strip on mobile devices, not only accelerate the creativity and production of domestic comics, but also link modern comic and advertising operations to create a new business model. Expanded the form of advertising design and user experience. In the framework of a long mobile phone screen, simple thumb sliding operation to break the red tape page flipping action quickly get popular. The pattern of straight reading to the end of the comic book reduces the reader's trouble with the order of reading in the traditional comic book and the inconvenience of looking back on the content that has been read. The convenient and convenient interactive platform also makes the communication between readers more relaxed and pleasant. The author conducted a survey on the relevant people aged 10 to 35 and obtained more than 200 valid questionnaires. It shows that the respondents have been exposed to this form of work, but it has not formed a concept. This article will be from the strip with a unique reading mode of comic expression form, linked to its dissemination carrier. This paper analyzes and compares many excellent works, focusing on the definition of the concept of "Tian-man", the unique forms of expression in the process of creation, the diversified content and the current development situation. This paper points out the trend of development and the problems to be overcome in the future. It tries to find out the reasons for the revival and rapid growth of the strip, and further clarifies the comics of the strip and the single cartoon, the four caricatures. Image novels and comic books and other modern comic features and distinguish, to supplement the academic community for the contemporary research and tracking of the diversified development of the strip, to promote the harmonious development of network comics. Promote the development of China's ACG industrial circle.
【學位授予單位】：鄭州輕工業(yè)學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TP393.01;TN929.5;J218.2

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