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搜索營銷:圈地背后的機會

發(fā)布時間:2019-03-30 21:36
【摘要】:搜索引擎是一根最便捷的直線,兩頭分別連接著商家和用戶。用戶需求的細分化推動了"信息定制時代"的來臨和商家搜索技術(shù)的革新,而搜索技術(shù)的全新應用也促進了營銷方式的變革,在互聯(lián)網(wǎng)巨頭圈地搜索市場的同時,企業(yè)該如何把握新的市場機遇?
[Abstract]:The search engine is the most convenient straight line, with two ends connecting businesses and users. The detailed differentiation of user demand has promoted the coming of "information customization era" and the innovation of business search technology, and the new application of search technology has also promoted the change of marketing mode. At the same time, while the Internet giants are searching the market in a circle, the new application of search technology has also promoted the transformation of marketing methods. How should enterprises seize new market opportunities?
【分類號】:F274;F49

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1 記者 史芳;中關(guān)村創(chuàng)新企業(yè)研發(fā)投入超40%[N];中國經(jīng)濟導報;2010年

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