【摘要】：網(wǎng)絡(luò)技術(shù)的高速發(fā)展將人類社會(huì)帶入了全新的互聯(lián)網(wǎng)時(shí)代，這個(gè)虛擬空間為企業(yè)的發(fā)展帶來(lái)了新機(jī)，進(jìn)一步推動(dòng)企業(yè)和其商標(biāo)品牌走向世界，同時(shí)也促成了消費(fèi)者購(gòu)物方式的變革，網(wǎng)絡(luò)交易使商品更加豐富，購(gòu)物更加便捷。與此同時(shí)我們也不得不注意到存在于互聯(lián)網(wǎng)中的潛在風(fēng)險(xiǎn)，各種新型的侵權(quán)問(wèn)題隨著網(wǎng)絡(luò)交易的發(fā)展不斷產(chǎn)生，其中商標(biāo)侵權(quán)案件就有愈演愈烈之勢(shì)。網(wǎng)絡(luò)交易商標(biāo)侵權(quán)糾紛的形式多種多樣，超過(guò)了原有商標(biāo)法所能規(guī)制的范圍，因而傳統(tǒng)的商標(biāo)法律制度己經(jīng)難以起到保護(hù)網(wǎng)絡(luò)商標(biāo)的作用。為了應(yīng)對(duì)這種變化，本文專門選擇網(wǎng)絡(luò)交易中商標(biāo)侵權(quán)為研究對(duì)象，通過(guò)對(duì)網(wǎng)絡(luò)交易中商標(biāo)侵權(quán)認(rèn)定及法律責(zé)任等方面的研究，提出對(duì)相關(guān)問(wèn)題的看法和建議，希望借此豐富我國(guó)網(wǎng)絡(luò)商標(biāo)理論，并為相關(guān)司法實(shí)踐提供借鑒。 本文主要內(nèi)容分為三個(gè)部分。第一章是網(wǎng)絡(luò)交易商標(biāo)侵權(quán)及其法理基礎(chǔ)，主要介紹網(wǎng)絡(luò)交易的概念、類型和特征，商標(biāo)權(quán)的客體和內(nèi)容，商標(biāo)侵權(quán)的界定和表現(xiàn)形式，以及網(wǎng)絡(luò)交易中的商標(biāo)侵權(quán)及其特點(diǎn)，為后文的分析作好理論鋪墊。第二章是網(wǎng)絡(luò)交易商標(biāo)侵權(quán)行為的認(rèn)定分析，通過(guò)國(guó)內(nèi)外理論研究對(duì)網(wǎng)絡(luò)交易商標(biāo)侵權(quán)行為的構(gòu)成要件進(jìn)行具體分析，結(jié)合司法判例對(duì)網(wǎng)絡(luò)銷售商標(biāo)侵權(quán)、網(wǎng)絡(luò)域名商標(biāo)侵權(quán)、網(wǎng)絡(luò)鏈接商標(biāo)侵權(quán)、網(wǎng)絡(luò)搜索引擎商標(biāo)侵權(quán)、網(wǎng)絡(luò)交易平臺(tái)提供商的商標(biāo)侵權(quán)等五個(gè)不同類型的網(wǎng)絡(luò)交易商標(biāo)侵權(quán)行為的認(rèn)定進(jìn)行分類闡述。第三章是網(wǎng)絡(luò)交易商標(biāo)侵權(quán)的法律責(zé)任分析，從我國(guó)相關(guān)立法現(xiàn)狀和理論界學(xué)說(shuō)著手，對(duì)比借鑒國(guó)外經(jīng)驗(yàn)，，著重研究網(wǎng)絡(luò)交易商標(biāo)侵權(quán)的歸責(zé)原則及責(zé)任分配等，分別對(duì)網(wǎng)絡(luò)交易中商標(biāo)侵權(quán)的民事、行政、刑事等的責(zé)任承擔(dān)方式進(jìn)行詳細(xì)分析，同時(shí)將“通知?jiǎng)h除”規(guī)則、合理使用制度作為免責(zé)事由列出探討。
[Abstract]:The rapid development of network technology has brought the human society into a new era of the Internet. This virtual space has brought new opportunities for the development of enterprises and further promoted enterprises and their trademark brands to the world. At the same time, it also promotes the change of consumer shopping mode, online trading makes goods more abundant, shopping more convenient. At the same time, we also have to pay attention to the potential risks in the Internet, a variety of new types of infringement problems with the development of network transactions, among which trademark infringement cases have intensified trend. There are many forms of trademark infringement disputes in network transactions, which are beyond the scope of the original trademark law, so the traditional trademark legal system has been difficult to protect the role of network trademarks. In order to deal with this kind of change, this article specially selects trademark infringement in the network transaction as the research object, through to the network transaction trademark infringement confirmation and the legal liability and so on aspect research, puts forward to the related question view and the suggestion. Hope to enrich our network trademark theory, and provide reference for the relevant judicial practice. The main content of this paper is divided into three parts. The first chapter introduces the concept, types and characteristics of online trading, the object and content of trademark right, the definition and manifestation of trademark infringement, and the trademark infringement and its characteristics. To lay the groundwork for the following analysis. The second chapter is the network trading trademark infringement identification analysis, through the domestic and foreign theoretical study of network trading trademark infringement elements of specific analysis, combined with judicial cases of network sales trademark infringement, network domain name trademark infringement. Five different types of trademark infringement, such as network link trademark infringement, network search engine trademark infringement, trademark infringement of network trading platform provider, are classified and expounded. The third chapter is the network trade mark infringement legal liability analysis, from our country related legislation present situation and the theory field theory, contrasts the foreign experience, emphatically studies the network transaction trademark infringement liability principle and the responsibility distribution and so on. This paper makes a detailed analysis of the liability assumption of trademark infringement in network transactions, such as civil, administrative, criminal and so on. At the same time, the rules of "notice deletion" and the reasonable use of the system are discussed as the reasons of exemption.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：D923.43;D923

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