本文選題：發(fā)展戰(zhàn)略　切入點(diǎn)：水電建設(shè)公司　出處：《天津大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：GH水電建設(shè)公司是中國(guó)水電建設(shè)集團(tuán)下屬子公司，隸屬國(guó)資委管轄，是在集團(tuán)公司“后水電”時(shí)代向多元化市場(chǎng)發(fā)展的大背景下于2007年成立的，主要從事港口航道疏浚吹填等領(lǐng)域的工程施工；隨著國(guó)內(nèi)經(jīng)濟(jì)的高速發(fā)展及對(duì)外出口的不斷增加，港工市場(chǎng)前景看好，發(fā)展空間巨大；國(guó)際市場(chǎng)也伴隨著世界經(jīng)濟(jì)的復(fù)蘇而不斷擴(kuò)大，但是我們通過對(duì)市場(chǎng)綜合分析后不難看出，國(guó)內(nèi)市場(chǎng)由中國(guó)交通建設(shè)集團(tuán)公司一強(qiáng)獨(dú)大，處于絕對(duì)優(yōu)勢(shì)地位，國(guó)際市場(chǎng)被西方幾家大的港工企業(yè)所壟斷的格局有越演越烈之勢(shì)，新成立的GH水電建設(shè)公司如何在強(qiáng)手如云的市場(chǎng)競(jìng)爭(zhēng)中贏得一席之地，確立自己的生存空間，戰(zhàn)略研究就顯得尤為重要。 本文著重從GH水電建設(shè)公司自身實(shí)際出發(fā)，通過對(duì)外部市場(chǎng)環(huán)境做深入分析，從宏觀環(huán)境對(duì)國(guó)內(nèi)外市場(chǎng)進(jìn)行細(xì)分研究，從競(jìng)爭(zhēng)力對(duì)比分析找出同競(jìng)爭(zhēng)對(duì)手的差距和不足，從而科學(xué)地確立自己的戰(zhàn)略定位、戰(zhàn)略目標(biāo)、戰(zhàn)略方針和戰(zhàn)略描述，，并制定切實(shí)可行的保障措施，以期建立持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)，實(shí)現(xiàn)公司總體發(fā)展目標(biāo)。
[Abstract]:GH Hydropower Construction Company, a subsidiary of China Hydropower Construction Group, was established in 2007 under the jurisdiction of SASAC. With the rapid development of domestic economy and the increase of export, the prospect of port industry market is promising and the space for development is huge. The international market is also expanding along with the recovery of the world economy. However, after comprehensive analysis of the market, it is not difficult to see that the domestic market is dominated by China Transportation Construction Group Company and is in an absolute position of superiority. The international market is monopolized by several big western Hong Kong industrial enterprises. How can the newly established GH Hydropower Construction Company win a place in the strong market competition and establish its own living space? Strategic research is particularly important. This paper focuses on the actual situation of GH Hydropower Construction Company, through in-depth analysis of the external market environment, from the macro environment to subdivide the domestic and foreign markets, from the comparative analysis of competitiveness to find out the gap and shortcomings with the competitors. Therefore, we can scientifically establish our own strategic positioning, strategic objectives, strategic principles and strategic descriptions, and formulate practical and feasible safeguard measures in order to establish sustainable competitive advantages and realize the overall development objectives of the company.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.61;F426.91

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 李悟洲;;中國(guó)疏浚市場(chǎng)分析[J];港口經(jīng)濟(jì);2006年01期

本文編號(hào)：1581941