【摘要】：隨著通訊和信息技術(shù)的高速發(fā)展，以技術(shù)為依托的無店鋪銷售日益成為社會經(jīng)濟(jì)生活的重要組成部分，具有極大潛力的現(xiàn)代交易手段已越來越被人們所認(rèn)識。國家質(zhì)量監(jiān)督檢驗檢疫總局于2004年6月9日以GB/T18106—2004聯(lián)合發(fā)布了新國家標(biāo)準(zhǔn)——《零售業(yè)態(tài)分類》，其與原標(biāo)準(zhǔn)的主要差異就在于增加了無店鋪銷售、折扣店等業(yè)態(tài)。作為一種新生的零售業(yè)態(tài)，無店鋪零售正在逐漸改變?nèi)藗兊纳罘绞胶拖M(fèi)行為，也將對傳統(tǒng)商業(yè)業(yè)態(tài)布局造成深刻的影響。 高校社區(qū)的主體是在校大學(xué)生，這一群體接觸無店鋪銷售的機(jī)會較多，如網(wǎng)上商店、郵購、自動售貨亭、直銷等，，且容易接受新生的銷售手段，故無店鋪銷售在高校中的發(fā)展迅速，其對高校周邊商業(yè)業(yè)態(tài)的影響也隨之顯現(xiàn)出來。本研究試以湖南大學(xué)周邊商業(yè)業(yè)態(tài)為研究對象，以實際調(diào)研數(shù)據(jù)為依據(jù)，探討無店鋪銷售對高校周邊商業(yè)業(yè)態(tài)布局的影響情況，在分析無店鋪銷售現(xiàn)狀的基礎(chǔ)上，總結(jié)無店鋪零售業(yè)態(tài)對高校周邊商業(yè)業(yè)態(tài)布局影響的一般規(guī)律，思考高校商業(yè)業(yè)態(tài)布局規(guī)劃健康發(fā)展的合理途徑。 本文共分為六章，第一章是緒論，主要是闡述本研究的背景、意義以及研究的目標(biāo)和方法；第二章對研究所涉及的主要概念進(jìn)行辨析和定義，對國內(nèi)外的相關(guān)研究進(jìn)行文獻(xiàn)綜述同時對所借鑒的相關(guān)理論進(jìn)行整理；第三、四、五章是本研究的主體，第三章以湖南大學(xué)為例梳理總結(jié)無店鋪零售影響下高校周邊商業(yè)業(yè)態(tài)布局發(fā)展演變過程，其中包括對發(fā)展過程的回顧梳理和對現(xiàn)狀的調(diào)查，這些調(diào)查包括對湖南大學(xué)周邊商業(yè)空間現(xiàn)狀的調(diào)查和對在校學(xué)生消費(fèi)情況的調(diào)查以及對零售商家的調(diào)查；第四章從理論推理出發(fā)研究無店鋪零售對高校周邊商業(yè)業(yè)態(tài)布局影響機(jī)制，并總結(jié)出無店鋪銷售影響下高校社區(qū)周邊商業(yè)業(yè)態(tài)演變的規(guī)律；第五章為無店鋪零售影響下高校周邊商業(yè)業(yè)態(tài)的發(fā)展趨勢及策略；第六章對研究成果進(jìn)行總結(jié)，并對無店鋪銷售影響下高校周邊商業(yè)業(yè)態(tài)的發(fā)展進(jìn)行探討。
[Abstract]:With the rapid development of communication and information technology, the non-store sales based on technology has become an important part of social and economic life, and the modern trading means with great potential have been recognized more and more. On June 9, 2004, the State Administration of quality Supervision, Inspection and Quarantine jointly issued a new national standard, "Classification of Retail format", with GB/T18106-2004. The main difference between it and the original standard lies in the increase of non-store sales, discount stores and other business forms. As a new form of retail, non-store retail is gradually changing people's life style and consumption behavior, which will also have a profound impact on the layout of traditional business forms. The main body of college community is college students, and this group has more opportunities to contact non-shop sales, such as online shops, mail orders, vending kiosks, direct sales, etc., and it is easy to accept new sales methods. Therefore, the development of non-store sales in colleges and universities is rapid, and its influence on the business form around colleges and universities also appears. This research takes Hunan University peripheral business form as the research object, based on the actual investigation data, probes into the influence of the non-store sale on the distribution of the business form around the university, and on the basis of analyzing the present situation of the no-shop sale, This paper summarizes the general rules of the influence of non-store retail format on the distribution of commercial forms around colleges and universities, and ponders the rational ways of healthy development of the layout planning of business forms of colleges and universities. This paper is divided into six chapters, the first chapter is the introduction, mainly describes the background, significance, research objectives and methods; In the second chapter, the main concepts involved in the study are analyzed and defined, and the literature review of the domestic and foreign related research is carried out, and the relevant theories used for reference are sorted out at the same time. The third, fourth and fifth chapters are the main body of this study. The third chapter takes Hunan University as an example to summarize the development and evolution of the distribution of business forms around colleges and universities under the influence of non-store retail, which includes the review of the development process and the investigation of the current situation. These surveys include the survey of the current situation of the commercial space around Hunan University, the survey of the consumption of the students in the school, and the survey of the retail merchants. The fourth chapter studies the influence mechanism of non-store retail on the distribution of business forms around colleges and universities from the theoretical reasoning, and summarizes the evolution of business forms around the community of colleges and universities without the influence of shop sales. The fifth chapter is about the development trend and strategy of the business form around colleges and universities under the influence of non-store retail. The sixth chapter summarizes the research results and discusses the development of the business form around colleges and universities under the influence of non-store sales.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TU984.13

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