【摘要】：在城市化快速發(fā)展的進(jìn)程中,休閑農(nóng)業(yè)逐漸被人們所關(guān)注。各類休閑農(nóng)業(yè)產(chǎn)區(qū)也依托自身固有的資源,進(jìn)行過(guò)度地開(kāi)發(fā)。其具體表現(xiàn)在項(xiàng)目的重復(fù)性,文化的單一性、體驗(yàn)的缺乏性等特征上。雖然經(jīng)過(guò)歲月的沉淀,形成了如今這多元文化項(xiàng)目的產(chǎn)業(yè)時(shí)代,然則休閑農(nóng)業(yè)的發(fā)展卻仍然停留在以形式多元化代替文化多元化的發(fā)展道路。 休閑農(nóng)莊產(chǎn)業(yè)的主題類項(xiàng)目開(kāi)發(fā),正不斷地在趨向于一致。重復(fù)項(xiàng)目的多次開(kāi)發(fā),文化體驗(yàn)的嚴(yán)重缺乏,都將令廣大的體驗(yàn)者們對(duì)產(chǎn)業(yè)的評(píng)價(jià),表現(xiàn)出了反響平平,不容樂(lè)觀之境地。一些農(nóng)莊園區(qū)更是出現(xiàn)了階段性地客源下降、效益降低等負(fù)面局面,更加呆滯了產(chǎn)業(yè)持續(xù)發(fā)展的動(dòng)力。問(wèn)題的解決有待于對(duì)產(chǎn)業(yè)本身的問(wèn)題剖析,再進(jìn)行系統(tǒng)合理的規(guī)劃、并加以有針對(duì)性的設(shè)計(jì)實(shí)施。 因此本案研究大致如下： 第一章,就當(dāng)下農(nóng)莊旅游發(fā)展之狀況,提出研究的可行性方案。 第二章,結(jié)合相關(guān)理論背景,在考慮系統(tǒng)且全面的規(guī)劃設(shè)計(jì)項(xiàng)目時(shí),所應(yīng)注意到的三方制約因素。 其一,對(duì)產(chǎn)業(yè)本身關(guān)注,須探究于農(nóng)莊的種類及其發(fā)展模式； 其二,關(guān)注于主題文化,須對(duì)地域文化的發(fā)掘及體驗(yàn)設(shè)計(jì)的傳達(dá)有所討論； 其三,關(guān)注于發(fā)展的可持續(xù),不僅要依附于時(shí)代所賦予的生態(tài)可持續(xù)之基本要求,更應(yīng)注重于產(chǎn)業(yè)利益發(fā)展的可持續(xù)。 第三章,通過(guò)對(duì)區(qū)域內(nèi)正運(yùn)營(yíng)的農(nóng)莊旅游項(xiàng)目的調(diào)查分析,綜合論述各類農(nóng)莊旅游項(xiàng)目之優(yōu)劣情況。結(jié)合理論背景,提出地域文化體驗(yàn)之農(nóng)莊的規(guī)劃模式構(gòu)建,即圍繞以產(chǎn)權(quán)、地域文化、體驗(yàn)三者結(jié)合的設(shè)計(jì)模式。 第四章,綜合以上觀點(diǎn),利用實(shí)際規(guī)劃方案,將所探討的設(shè)計(jì)模式在此案例中進(jìn)行檢驗(yàn),查驗(yàn)不足。 通過(guò)本案例的研究,致力為休閑農(nóng)莊的健康可持續(xù)發(fā)展提供一些多角度的不成熟的思考。
[Abstract]:In the process of rapid development of urbanization, leisure agriculture has gradually been concerned by people. All kinds of leisure agricultural production areas also rely on their own inherent resources, over-development. It is manifested in the repeatability of the project, the singularity of culture, the lack of experience and so on. Although the sedimentation of years has formed the industrial era of this multicultural project, the development of leisure agriculture is still in the way of replacing cultural diversity with form diversity. The theme project development of the leisure farm industry is moving towards consistency. The repeated development of the project and the serious lack of the cultural experience will make the vast number of experiencers evaluate the industry, showing a mediocre response and not optimistic situation. Some farm parks have appeared the negative situation, such as the decline of the tourist source and the decrease of the benefit, which makes the sustainable development of the industry more sluggish. The solution of the problem is to analyze the problems of industry itself, and then carry out systematic and reasonable planning, and carry out targeted design and implementation. So the research of this case is as follows: the first chapter, on the current status of the development of farm tourism, put forward the feasibility of the study. In the second chapter, considering the systematic and comprehensive planning and design of the project, considering the relevant theoretical background, we should pay attention to the tripartite constraints. First, to pay attention to the industry itself, we should probe into the types of farm and its development model; second, pay attention to the theme culture, we should discuss the regional culture excavation and the communication of the experience design. Thirdly, to pay attention to the sustainability of development should not only depend on the basic requirements of ecological sustainability given by the times, but also on the sustainable development of industrial interests. The third chapter, through the investigation and analysis of the farm tourism projects in the region, comprehensively discusses the advantages and disadvantages of all kinds of farm tourism projects. Based on the theoretical background, this paper puts forward the planning mode construction of the farm based on regional cultural experience, that is, the design model of combining property right, regional culture and experience. The fourth chapter synthesizes the above viewpoint, uses the actual planning plan, carries on the examination in this case, the examination insufficiency. Through the case study, it aims to provide some multi-angle immature thinking for the healthy and sustainable development of leisure farm.
【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TU982.29

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