【摘要】：隨著我國(guó)的經(jīng)濟(jì)發(fā)展和快速的城市化進(jìn)程，奧特萊斯購(gòu)物中心近幾年在我國(guó)的發(fā)展建設(shè)突飛猛進(jìn)。奧特萊斯購(gòu)物中心誕生于美國(guó)，并在歐洲和以日本、韓國(guó)為代表的亞洲國(guó)家迅速發(fā)展成熟，但在我國(guó)尚屬初級(jí)階段，奧特萊斯購(gòu)物中心常常被人們與普通折扣店相混淆。 奧特萊斯購(gòu)物中心從國(guó)外引進(jìn)到發(fā)展已經(jīng)十年，主要集中在北京、上海等一線城市的郊區(qū)，近幾年出現(xiàn)往二線城市發(fā)展蔓延的趨勢(shì)。國(guó)內(nèi)經(jīng)濟(jì)的發(fā)展促使人們消費(fèi)觀念發(fā)生了改變，，人們的消費(fèi)行為和消費(fèi)能力也發(fā)生了很大變化，奧特萊斯逐漸被消費(fèi)者所熟知，正在改變著我國(guó)的城市商業(yè)結(jié)構(gòu)。 有鑒于此，本人選擇奧特萊斯購(gòu)物中心作為論文研究對(duì)象，首先研究奧特萊斯購(gòu)物中心的起源及在美國(guó)、歐洲等國(guó)家發(fā)展過程及國(guó)內(nèi)的發(fā)展?fàn)顩r；接著就奧特萊斯購(gòu)物中心規(guī)劃選址特點(diǎn)進(jìn)行了討論，著重研究了選址的影響因素；奧特萊斯購(gòu)物中心的設(shè)計(jì)要素是本文研究的重點(diǎn)，從場(chǎng)地設(shè)計(jì)、建筑功能平面形態(tài)、步行街設(shè)計(jì)以及建筑風(fēng)格四個(gè)方面展開研究，并結(jié)合國(guó)內(nèi)的兩個(gè)實(shí)例進(jìn)行對(duì)比分析，使研究具有普遍意義。 通過對(duì)奧特萊斯購(gòu)物中心新商業(yè)空間的系統(tǒng)研究，探尋適合中國(guó)本土發(fā)展建設(shè)的奧特萊斯購(gòu)物中心模式。
[Abstract]:With the economic development and rapid urbanization of our country, OUTLETS shopping center in recent years in China's development and construction by leaps and bounds. OUTLETS Shopping Center was born in the United States and developed rapidly in Europe and the Asian countries represented by Japan and Korea. But in our country, OUTLETS Shopping Center is often confused with ordinary discount shops. OUTLETS shopping center has been introduced from abroad to develop for ten years, mainly concentrated in the suburbs of Beijing, Shanghai and other first-tier cities. In recent years, OUTLETS shopping center has appeared the trend of spreading to second-tier cities. With the development of domestic economy, people's consumption concept has changed, and people's consumption behavior and consumption ability have also changed greatly. OUTLETS is becoming well known to consumers and is changing the urban commercial structure of our country. In view of this, I choose OUTLETS shopping center as the research object. First, I study the origin of OUTLETS shopping center, the development process in America, Europe and other countries as well as the domestic development situation. Then, the planning and location characteristics of OUTLETS shopping center are discussed, and the influencing factors of the location are studied emphatically. The design elements of OUTLETS shopping center are the focus of this paper, from site design, building function plane form, Four aspects of pedestrian street design and architectural style are studied, and two domestic examples are compared and analyzed, which makes the study of universal significance. Through the systematic research on the new commercial space of OUTLETS shopping center, this paper explores the OUTLETS shopping center model suitable for the development and construction of Chinese mainland.
【學(xué)位授予單位】：清華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TU984.13

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本文編號(hào)：2169563