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  本文關(guān)鍵詞：中鐵八局集團有限公司戰(zhàn)略管理研究　出處：《西南交通大學》2013年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 中鐵八局 建筑業(yè) 戰(zhàn)略管理 SWOT分析

【摘要】：中鐵八局集團有限公司于2003年12月在成都市工商行政管理局注冊成立�；诮ㄖ䴓I(yè)是國民經(jīng)濟的重要支柱產(chǎn)業(yè),全社會對建筑施工企業(yè)的關(guān)注越來越高,相應(yīng)的行業(yè)競爭也越來越大,在政策、市場、人才、資金、技術(shù)等重要因素影響下,集團在機遇與挑戰(zhàn)并存的情況下,如何抓住機遇、迎接挑戰(zhàn),實現(xiàn)集團全面協(xié)調(diào)可持續(xù)發(fā)展,已成為中鐵八局人迫切需要考量的問題。 本文結(jié)合中鐵八局的實際情況,探討了集團戰(zhàn)略管理問題。 第一章首先通過對中鐵八局的產(chǎn)業(yè)背景、發(fā)展歷程進行分析。針對目前集團發(fā)展存在的問題進行了思考,提出了本文研究的內(nèi)容、思路和方法。 第二章對集團外部發(fā)展環(huán)境進行分析。利用PEST模型對外部發(fā)展環(huán)境因素進行分析,通過對政治(Political)、經(jīng)濟(Economic)、社會(Social)和技術(shù)(Technological)四個方面的若干影響因素進行分析,特別是對影響集團的關(guān)鍵因素和重要因素進行分析,為集團確立戰(zhàn)略目標奠定基礎(chǔ)。 第三章對集團內(nèi)部資源現(xiàn)狀進行分析。通過對企業(yè)組織結(jié)構(gòu)、資質(zhì)、人員、設(shè)備、科研現(xiàn)狀以及生產(chǎn)經(jīng)營情況進行列示,利用價值鏈與VRIO框架和內(nèi)部因素(IFE)評價矩陣進行分析,得出集團內(nèi)部狀況的基本評價。 第四章利用SWOT模型矩陣對四大業(yè)務(wù)戰(zhàn)略進行了組合分析,并利用定量戰(zhàn)略計劃(QSPM)矩陣分析各項參數(shù),得出了SO戰(zhàn)略是最適合集團的長遠發(fā)展戰(zhàn)略。在分析集團內(nèi)部資源現(xiàn)狀和外部發(fā)展環(huán)境的基礎(chǔ)上,提出了集團發(fā)展的總體戰(zhàn)略。 第五章對集團戰(zhàn)略實施提出總體要求,探討各業(yè)務(wù)戰(zhàn)略實施的主要管理措施,通過如何構(gòu)建戰(zhàn)略實施的績效評價系統(tǒng),以確保集團戰(zhàn)略的有序推進和全面實施。
[Abstract]:China Railway Group Group Co., Ltd. was registered in December 2003 in Chengdu Administration for Industry and Commerce. Based on the construction industry is an important pillar industry of the national economy. The whole society pays more and more attention to the construction enterprises, the corresponding industry competition is also increasing. Under the influence of policy, market, talent, capital, technology and other important factors, the group is in the situation of co-existence of opportunities and challenges. How to seize the opportunity, meet the challenge and realize the group's overall coordinated and sustainable development has become an urgent issue to be considered by the eighth Bureau of China Railway. Combined with the actual situation of China Railway eight Bureau, this paper discusses the strategic management of the Group. The first chapter analyzes the industrial background and development course of China Railway eight Bureaux, and puts forward the contents, ideas and methods of this paper in view of the problems existing in the development of the Group at present. The second chapter analyzes the external development environment of the group. Using the PEST model to analyze the external development environment factors, through the political political, economic). Social and technological aspects of the four aspects of the analysis of a number of factors, in particular the analysis of the group of key factors and important factors. To establish strategic objectives for the group to lay the foundation. The third chapter analyzes the status of internal resources of the group. Through the organizational structure, qualifications, personnel, equipment, scientific research status and production and management situation are listed. Based on the analysis of value chain, VRIO framework and internal factor evaluation matrix, the basic evaluation of group internal condition is obtained. Chapter 4th uses the SWOT model matrix to analyze the four business strategies, and uses the QSPM matrix to analyze the parameters. It is concluded that so strategy is the most suitable long-term development strategy for the group. Based on the analysis of the present situation of the internal resources and the external development environment of the group, the overall strategy of the group development is put forward. Chapter 5th puts forward the overall requirements for the implementation of the group strategy, discusses the main management measures for the implementation of the business strategy, and how to build a performance evaluation system for the implementation of the strategy. To ensure that the Group's strategy to promote orderly and comprehensive implementation.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F426.92

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本文編號：1419599